Toys and Games

Toys and games in Singapore saw solid current value growth in 2023, with increases for both traditional toys and games and video games. Toys and games has a dynamic landscape, being shaped by evolving consumer preferences, technological advances, and…

Sales of toys and games in France managed to achieve small positive value growth in 2023, supported by a strong performance in video games offsetting the ongoing slump in traditional toys and games. Traditional toys and games continues to struggle in…

2022 was a bumpy year for toys and games in Sweden, with the first two quarters seeing growth followed by declining sales in September and October and then a return to growth over the Christmas period. The strong pandemic-induced growth, as consumers…

In the post-pandemic period, shopping behaviour has returned to greater normality, but amidst the growing threat of high inflation. In 2022, consumers have witnessed substantial increases in the cost of living and subsequently made cutbacks in…

While toys and games registered a significant double-digit increase in current value sales in 2022, a sizeable part of this growth was driven by one of the highest rates of inflation in the world, with growth in constant value sales being…

This report discusses the current state of play of LEGO’s traditional toys and games business at a global level and gives a performance outlook for the years ahead. It considers LEGO’s strategy, from initiatives related to sustainability and social…

2022 was a challenging transition year for toys and games. Pandemic-driven growth rates for most categories in traditional toys and games as well as video games eased back to historical norms as consumers largely returned to pre-pandemic lifestyles…

Toys and games in Italy proved to be a robust industry in 2023, despite the declining value sales of some traditional toy and game products. With the rate of inflation falling slightly, consumer spending showed some improvement for affordable…

In Germany, while traditional toys and games continued to decline in 2022, video games enjoyed positive growth as more technology is integrated in toys to keep up with digital trends. Furthermore, Germany took longer to remove pandemic restrictions…

Retail sales of toys and games saw a slowdown in growth in constant value terms in 2022. Demand was hampered by a continued decline in the national birth rate, which was reportedly the lowest in 71 years. The economic crisis, exacerbated by the…

A very high inflation rate in Romania in 2022 was reflected in strong price increases and even faster retail current value growth, compared with the double-digit increments already witnessed through the review period. Whereas premiumisation was a key…

Toys and games in Spain faced significant challenges in 2023 due to demographic shifts, economic downturn and changing consumer behaviours. Economic uncertainty continued to impact retail performance in the country in light of rising interest rates…

The market for toys and games in Indonesia saw mid-single digit growth in current value terms in 2023, a slight improvement over the previous year. Sales were impacted by inflationary pressures, mainly due to higher food and energy costs. While the…

In 2022, retail value growth of the overall toys and games industry slowed considerably in Switzerland, chiefly due to a decline in sales of traditional toys and games. However, this decline was the consequence of significant growth noted during 2020…

Traditional toys and games and video games in Australia recorded contrasting performances in 2023. Traditional toys and games suffered a significant blow due to soaring inflation and interest rates, sparking concerns about the rising cost of living.…

In 2023, the performance of toys and games in Mexico was significantly influenced by the first full year of the reopening of society. This saw Mexican consumers return fully to out-of-home work and social lifestyles, getting together with friends and…

The toys and games market witnessed current value growth in Malaysia in 2023. Construction and action figures were the two largest categories in traditional toys and games, with action figures proving to be a key growth driver during the year. IP…

Toys and games in Japan saw low current value growth in 2023, with increases for both traditional toys and games and video games. In traditional toys and games, games and puzzles continued to be the largest category. It accounted for less than a…

In 2022, toys and games experienced a double-digit value growth primarily driven by substantial increases in average unit prices, attributed to the devaluation of the Turkish Lira. This led to higher costs of imports and production. The remarkable…

The global inflationary wave hit Brazil strongly in 2022, causing prices to rise in many industries and for many services. Consumers’ purchasing power was pressed when it came to many buying decisions, from fuel to grocery shopping, electronics, and…