Top Five Soft and Hot Drinks Trends in the Middle East and North Africa

250_top5BevTrends-v1.0Overall, the MENA region will see growth in healthy drinks categories across the soft drinks industry thanks to campaigns led by the ministries of health in several countries, warning the population about the danger of carbonated, sugary drinks. Key players within the soft and hot drinks market are also being adventurous in terms of packaging innovations which is driving sales in struggling economies within the region.

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Trends Highlighted in the E-Book Include :

Healthy drinks have seen increased popularity in Saudi Arabia, UAE, Iran, Morocco, Tunisia and Algeria due to an increasing interest in a healthy lifestyle in the region. Also, with the growing concerns over the quality of tap water in Tunisia and Iran, Euromonitor has seen demand for bottled water. Additionally, low calorie carbonates and non-carbonates are growing with a rapid pace in the region as consumers face growing concerns about obesity.

Energy drinks are still very popular in markets such as Saudi Arabia, Tunisia and Algeria. Due to the ban of alcohol in Saudi Arabia, energy drinks are often seen as a ‘substitute’ leisure drink due to its high caffeine content. In Tunisia and Algeria, domestic brand strategy is focused on providing energy drinks at lower price points and consumers are still likely to purchase these products despite the health warnings, thus energy drinks are the big winners with growth in both volume and value.

Packaging in the MENA region is seeing new innovation through product development and environmentally friendly bottle design.  Slim cans, mainly used for ‘trendy’ energy drinks have successfully changed the look of the carbonates market in 2014. Furthermore, Saudi’s growing demand for convenience has led to an increase demand for impulse single serve consumption drinks. The model of small juice ‘on the go’ was also adopted by key players in Morocco and Algeria.

October 1, 2014

Wearable Devices: The Future of Consumer Electronics and Health and Wellness

As consumers look for more personalization in their diet and wellness plans, they are turning to digital health products like apps and wearable electronics. Passive wearable electronics, including fitness trackers like FitBit and Jawbone, are one of the fastest growing categories in consumer electronics. Additionally, many nutrient-restrictive diets like gluten-free, lactose-free and FODMAP have apps tailored to guiding consumers through their daily food intake.

Video Features:

Diana.cowlandDiana Cowland - Senior Health and Wellness Analyst

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MykolaGolovkoMykola Golovko - Senior Consumer Electronics Analyst

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September 30, 2014

Euromonitor to Speak at The Luxury Society Keynote Conference

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Event Location: Paris - France

The Luxury Society:  We created Luxury Society to bring our industry's best and brightest around a 21st century table of ideas. Our mission is simple: to inform and connect our community. By becoming a forum for debate and exchange we strive to herald new concepts, inspire fruitful collaborations and create outstanding business opportunities. As the leading dedicated business-to-business resource, each day we deliver news and analysis to a global executive readership, sharing insights from the CEO's of the world's most significant luxury brands.

The Luxury Society community now boasts over 30,000 members in 150 countries, representing all sectors of the industry from private jets to fine jewellery, from haute couture to hospitality. We connect our members in person at our Keynote events in London, Paris, New York and Hong Kong, in partnership with Bloomberg, Google and KPMG.

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Euromonitor to Speak at CPhI Worldwide

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Event Name: CPhI Worldwide

Date: 6-9th October, 2014

Location: Paris, France

Event Description: CPhI Worldwide hosts 2,500 exhibitors and 35,000 attendees from 140 countries. Meet face-to-face with international pharmaceutical companies, stay informed about the latest industry trends and remain one step ahead of a constantly changing pharmaceutical market.

Link: http://www.cphi.com/ 

Pre-Connect Congress: 6th October http://www.cphi.com/europe/agenda/pre-connect-congress

 

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September 29, 2014

Why do Consumers Prefer Local Products?

Daphne KasrielAnalyst Insight by Daphne Kasriel-Alexander - Consumer Trends Consultant

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“Think globally, act locally,” long the maxim for successful politics stressing a preference for all things local, is emerging as a global trend. Consumers are looking for locally-sourced produce and are interested in regional foods and tradition. For some, the "local" label is becoming a stronger buying criterion than “organic”.

Among other things, the propensity for all things local indicates consumer anxieties. In the political arena, it expresses a local outlook seeking to return to traditional regional and ethnic communities, and in culture there is a growing revival of local music, old dialects and languages. 

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Health and Wellness: Global Performance in 2014

Health and Wellness Global Performance

2014 is a year of revived growth for the health and wellness (HW) industry, and attest to personal health and wellness goals being amongst the first to be met after a period of economic uncertainty. Global HW sales saw 6.5% growth over 2013-2014 to reach sales of US$774 billion. Emerging markets are key growth markets. Over the 2014-2019 forecast period they are expected to generate 86% of new sales.  Two big movements towards natural and functionality form the core of consumer demand.

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Highlights in Health and Wellness in 2014

New HW slides

2014 is a year of revived growth for the health and wellness industry, and attest to personal health and wellness goals being amongst the first to meet after a period of economic uncertainty. As such healthy food and beverages are once again outperforming their non-health and wellness counterparts. Two big movements towards natural and functionality form the core of consumer demand, yet it is the trusted physiological benefits such as energy boosting and specific food properties including lactose and gluten free that witness most growth.  

Download key highlights from Euromonitor’s 2014 Health and Wellness Research

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Asia’s Consumer Markets of the Future

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Bangladesh, Cambodia, Laos, Myanmar and Sri Lanka: five markets home to a combined 253 million people, representing a total consumer market of US$213 billion. These economies represent some of the best potential growth markets for consumer goods companies in the region. Knowledge – of the market, consumers, business environment partners and suppliers – is key to success in these lesser-known and frontier economies. Optimism abounds, but challenges are also apparent.

Between 2014 and 2030 real GDP growth in these economies is expected to average 7.0% per annum – compared to 6.1% in emerging Asia as a whole. Total consumer expenditure will triple in Laos in real terms between 2014 and 2030. In Sri Lanka, per capita consumer expenditure will approach US$6,000 (in 2013 prices) in 2030 – way above the average for emerging Asia and higher than that of established emerging markets in the region such as Indonesia and India.  Consumer market growth in these five economies will be driven by a combination of factors including population growth, urbanisation, prudent fiscal policies, tourism, increasing global trade linkages and natural resources.

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September 28, 2014

Health and Wellness: Trends in 2014

Globally, the health and wellness industry saw 6.5% growth between 2013-2014, reaching US$773 billion in total sales.  Important differences in consumer demand remain between emerging and developed markets, however.  Watch this video for more insights.

Weight Management and the Ageing Population Offer Opportunities in Asia Pacific

Minji KimAnalyst Insight by Minji Kim - Research Analyst

I recently spoke at Vitafoods Asia 2014 where the latest food and beverage product development trends were discussed among industry experts. Topics covered included Asia Pacific’s Muslim community, safety standards and the labelling of functional foods, plus a focus on various ingredients such as monkfruit, an emerging sweetener in Asia Pacific. The world’s ageing population and growing concern over obesity were also in the spotlight during the event.

I gave two presentations titled Consumer Trends in Weight Management in Asia Pacific: Challenges and Opportunities for the Industry and Unique Characteristics of Ageing Consumers and Opportunities for the Food and Beverages Market, which highlighted the key trends and some of the recent product developments within the industry. An overview of these presentations is given below. 

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Las 4 tendencias principales en la industria de Foodservice de Latinoamérica

Según datos de Euromonitor International, el mercado de Consumer Foodservice en Latinoamérica alcanzó ventas por casi US$300 mil millones en 2013 y la región es una de las de más rápido crecimiento a nivel mundial. En nuestra investigación más reciente sobre la industria en Latinoamérica, identificamos 4 tendencias globales que de alguna manera han afectado al mercado regional. Las tendencias que involucran innovación, servicio y estilo de vida son claves para la estrategia de crecimiento de las empresas del sector, para quiénes es imprescindible entender los factores que se encuentran detrás de este importante crecimiento.

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Recent Posts

Wearable Devices: The Future of Consumer Electronics and Health and Wellness

Euromonitor to Speak at The Luxury Society Keynote Conference

Euromonitor to Speak at CPhI Worldwide

Top Five Soft and Hot Drinks Trends in the Middle East and North Africa

Why do Consumers Prefer Local Products?

Health and Wellness: Global Performance in 2014

Highlights in Health and Wellness in 2014

Asia’s Consumer Markets of the Future

Health and Wellness: Trends in 2014

Weight Management and the Ageing Population Offer Opportunities in Asia Pacific