Doing Business in the Halal Market: Products, Trends and Growth Opportunities

300_halalMarket-v1.0The Muslim religion is the second largest and fastest growing religion in the world, with Muslim consumers expected to reach 26 percent of the global population by 2030. Muslim consumers seek products that cater to their religious needs and comply with Islamic requirements: from halal production process to halal labelling and packaging. The lack of permissible offerings has led to a surge in demand, as Muslims grow hungry for trendy products and services adapted to their lifestyle.

Doing Business in the Halal Market: Products, Trends and Growth Opportunities examines the specific challenges and opportunities present for a variety of products, from beauty and personal care, apparel, food and beverage, to tourism applicable for key halal markets across the globe.

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This white paper assesses the potential for businesses considering tapping into halal and Muslim consumer markets; helping them to understand halal certification and the demand for standardisation across the food industry, and identify halal market opportunities in Southeast Asia, China, Western Europe and Australasia. Each analysis will address how businesses can compete in the halal market, highlighting its development as well as potential for the future.

 

September 1, 2015

How Should Crayola Respond to the Growing Fad of Using Colouring Pencils as Eyeliner?

Rob WalkerAnalyst Insight by Rob Walker - Contributing Analyst

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Sometimes, a new consumer fad comes out of nowhere that reshapes the way people identify with a brand. This is becoming more common as the quirky world of social media and the blogosphere grows in power.

Consider the case of Crayola, the best-selling brand in the world in retail value terms. Thanks to some left-field thinking by popular young beauty bloggers, a new trend has emerged whereby growing numbers of teenage girls are using Crayola pencils as a low-cost substitute for eyeliner.

Global retail sales of Crayola colouring pencils have been growing at less than 1% a year since 2010 (at fixed US dollar prices), so the brand could benefit from a new injection of vitality. Is this unsolicited online advertising just what the doctor ordered, or is it potentially damaging to the brand’s image?

Crayola-chart

Source: Euromonitor International

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Euromonitor to Speak at Cosmetics 360

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Date: 15-16 October, 2015

Location: Caroussel du Louvre - Paris, France

About the conference

The two-day programme at Cosmetic 360 will offer professionals some turnkey solutions from the most innovative companies, with thematic pathways, a cycle of talks on future trends, open innovation spaces for business meetings with the industry’s decision-makers, and two prizes for innovation. The fair will be designed as a meeting place for players in innovation and industry professionals from every sphere: technical, R&D, general and marketing, trade and purchasing, and academic research.

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August 31, 2015

Причины и риски девальвации в Казахстане

Национальный банк Казахстана объявил о переходе к политике инфляционного таргетирования и плавающего валютного курса, что мгновенно привело к более чем 20%-ому обесцениванию тенге по отношению к доллару США. Каковы причины, потенциальные цели и риски девальвации? Об этом смотрите в нашем видео.

Алексей Бакшаев, экономист

Lessons for G7 Economies from Japan’s Super High Public Debt-to-GDP Ratio

Carrie LennardAnalyst Insight by Carrie Lennard - Business Environment Manager

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As a member of the G7 group of the world’s key economies, Japan’s economic fortunes have an impact on the wider global economy. It has by far the largest public debt-to-GDP ratio in the world, rising every year from 2009-2014, hitting 247% in 2014, and is forecast by the OECD to reach 400% by 2040 if it does not undertake more sweeping reforms. This is negatively impacting business and consumer confidence. Key contributing factors are a high old age dependency ratio and low female employment rate, which some other G7 members share, and must tackle if they are to circumvent a similar fate.

Japan

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Top Developed World Cities with Low Reliance on Car-Based Mobility

Kasparas AdomaitisAnalyst Insight by Kasparas Adomaitis - Senior City Analyst

The passenger car is seen as a necessity rather than a luxury item in developed countries. In fact, in 2014, 80% of households in the developed world owned at least one car. Despite omnipresent passenger cars, there are areas where car dependency is surprisingly low in developed countries – namely, some of the most affluent and largest urban centres actually record notably more modest vehicle ownership rates. For example, only 67% of households own a vehicle in the New York metropolitan area, compared to an average of 89% in the US.

Table 1. 15 Major Cities by Largest Difference in Vehicle Ownership Rate, Developed Countries, % of Households with Passenger Car, 2014

  City Country (Difference)
Berlin (Germany) 53.2 77.3 (24.1)
New York (US) 67.4 89 (21.6)
Brussels (Belgium) 63.1 84.2 (21.1)
Hamburg (Germany) 56.4 77.3 (20.9)
Vienna (Austria) 67.1 86.2 (19.1)
Helsinki (Finland) 64 79.2 (15.2)
Tokyo (Japan) 60.5 75.6 (15.1)
Paris (France) 69.9 83.9 (14)
Jerusalem (Israel) 51.9 65.1 (13.2)
Copenhagen (Denmark) 62.1 74.8 (12.7)
London (UK) 63.3 75.4 (12.1)
Osaka (Japan) 64.4 75.6 (11.2)
Zurich (Switzerland) 70.6 80.7 (10.1)
Taipei (Taiwan) 48.8 58.4 (9.6)
Amsterdam (Netherlands) 71.2 80.6 (9.4)

Source: Euromonitor International

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Five Megatrends Shaping Africa

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Sub-Saharan Africa continues to garner increased interest from multinationals looking for the next China. There are 5 key megatrends shaping the region which will impact business across any sector: youth, urbanisation, mobile, the emergent consumer base and economic growth. Understanding and harnessing these 5 trends will contribute to success in targeting Africa’s burgeoning consumer class.

August 30, 2015

Mercado de belleza y cuidado personal para hombres en América Latina

El equipo latinoamericano de investigación de Euromonitor analiza el mercado de productos masculinos de belleza y cuidado personal en México, Colombia, Brasil, Chile y Argentina.

Men's Grooming Market in Latin America

Euromonitor's Latin American research team analyzes the men's grooming market in Mexico, Colombia, Brazil, Chile and Argentina.

Deception of Expanding Urban Populations

Ugne SaltenyteAnalyst Insight by Ugne Saltenyte - City Analyst

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Over the next 15 years, the world’s urban population growth will be fed by the two principal regions – Middle East and Africa (MEA) and Asia Pacific – which together will account for 84% (or 986 million people) of the global urban population increase. While the process of urbanisation is good news for many consumer goods and services companies, as it is traditionally related to the spread of modern lifestyles in emerging countries, over the next 15 years living standards in most emerging metropolises will remain well below the current averages of the developed world.

Forecast Urban Population Growth by Region, 2014-2030

Urban-pop-growth

Source: Euromonitor International

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Korean Foodservice and Culture Enjoying Popularity in China

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Korean culture and foodservice is gaining massive familiarity in China, boosted by the success of television shows such as “My Love from the Stars” and “The Heirs”. These shows, which are especially popular with young Chinese women, are sparking a new interest in Korean culture and creating a surge in Korean foodservice chains in China. In fact, some popular Korean television shows frequently film at coffee shops that have Chinese locations, fuelling demand. In the future, Korean foodservice and Korean-inspired menus will continue to perform well, but Chinese consumers are constantly seeking new experiences from different countries, so opportunities are wide open in the country.

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Recent Posts

How Should Crayola Respond to the Growing Fad of Using Colouring Pencils as Eyeliner?

Euromonitor to Speak at Cosmetics 360

Причины и риски девальвации в Казахстане

Lessons for G7 Economies from Japan’s Super High Public Debt-to-GDP Ratio

Top Developed World Cities with Low Reliance on Car-Based Mobility

Five Megatrends Shaping Africa

Mercado de belleza y cuidado personal para hombres en América Latina

Men's Grooming Market in Latin America

Deception of Expanding Urban Populations

Korean Foodservice and Culture Enjoying Popularity in China