Analyst Insight by Pavel Marceux - Technology, Communications and Media Specialist
With several countries globally declaring Internet to be a basic human provision and digital giants financing free-access projects, the Internet is becoming a necessity of modern society. This viewpoint will accelerate further going forward as key public segments such as education and health move into the online domain. However, with many developing countries unable to subsidise Internet infrastructure, advanced economies and international organizations will have to step in to help out.
Global Internet Users and Population: 2009-2030
Source: Euromonitor International from International Telecommunications Union/OECD/national statistics
Note: 2015-2030 figures are forecast
Continue reading "Has Internet Access Become a Basic Human Right?" »
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The consumer view that a hangover is a chemical process that can be solved with chemicals helps explain the correlation between sales of alcoholic drinks and aspirin/ibuprofen in the four Latin American countries included in this study. When weight management products are added to the equation, these industry verticals form a chain that reaches far into the festive consumer culture in these markets.
Continue reading "The Link Between Alcoholic Drink Consumption and Analgesics and Slimming Products in Latin America" »
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El punto de vista de los consumidores acerca de que la resaca es un resultado químico que se supera con químicos ayuda a explicar la correlación entre las ventas de bebidas alcohólicas y aspirina/ibuprofeno en los 4 países incluidos este estudio. Cuando se agregan los adelgazantes a esta ecuación, se produce una cadena que llega hasta la cultura festiva dela región.
Continue reading "La relación entre bebidas alcohólicas, analgésicos y productos para adelgazar en Latinoamérica " »
Analyst Insight by Spiros Malandrakis - Senior Alcoholic Drinks Analyst
Keeping up with the marathon of legislatives changes, political posturing, taxation hikes and advertising restrictions in the freefalling Russian alcoholic drinks market over the past 5 years would prompt one to reach out for a stiff drink- even before factoring the rubble’s plunge or the geopolitical Gordian knot and resulting sanctions into the equation.
Begrudgingly doing so would probably lead to lacing said stiff drink with generous quantities of caffeine in the hope that the temporary buzz would provide short term insulation from the market’s crashing realities. From the 1st of May, even that – admittedly desperate – option will be illegal, at least in Moscow.
Continue reading "RTDs in Russia: Red Alert for Stimulants in Moscow" »
Analyst Insight by Povilas Sugintas - Research Analyst
Health and wellness is one of the most discussed trends in all Lithuanian FMCG industries and soft drinks products are usually recognized as one of the most impacted areas. Consumers, the argument goes, should avoid drinks perceived as unhealthy and either reduce their intake, abandon them altogether or seek a compromise by looking for healthier versions of the same drinks. However, in looking at Euromonitor International’s soft drinks data in Lithuania over the period of 2009 to 2014 (specifically, CAGRs – compounded annual growth rates) a rather different picture emerges. In fact, the best results were achieved by the same categories which have faced the most scrutiny. At the same time, categories appearing to be well-positioned to benefit from current healthy lifestyle trends were stagnating and even declining in some cases. Large marketing budgets and powerful branding have proven to be better indicators of growth than wellness positioning.
Continue reading "Despite healthier rhetoric, better branding and marketing drive Lithuanian soft drinks" »
The recent merger between Kraft and Heinz is not a growth story, but a cost cutting story. Heinz has already cut staff and manufacturing plants previous to the merger, and in order to achieve mutual benefits, Kraft will likely have to follow suit. With the combination of insights and consumer trends teams, new product launches catering to US palates are likely in the near future.
Continue reading "Kraft and Heinz Merger a Cost Cutting Story" »
16th April 2015, 10.30 am
IFEMA, Feria de Madrid
The role of cities in driving Travel & Tourism within a nation’s economy has significantly changed in the past twenty years. The arrival of low cost airlines and the consumer shift towards more, shorter breaks has reinvented the city as destination. Euromonitor's CEO Tim Kitchin will highlight the strategic importance of cities in the global market and will discuss with WTTC Member CEOs and Tourism Ministers:
• How can cities better incentivise business growth and ensure the right short, medium and long term planning and investment?
• What are the economic and social benefits or hazards of running mega events and how can a city benefit from the MICE sector?
• How does a city differentiate itself from domestic and international competitors?
• How do cities balance the needs of tourists with those of its citizens?
Continue reading "Euromonitor International CEO Tim Kitchin to speak at the WTTC Global Summit 2015" »
Analyst Insight by Daphne Kasriel-Alexander - Consumer Trends Consultant
The consumer desire to be thrifty, kick-started by the ‘Great Recession’, has not dissolved as the financial health of many consumers slowly improves. An interesting and growing trend sees the development of more real world and online brands meeting the consumer interest in substantial savings on essentials, whether this is expressed via interest in ‘substandard’ just-past its sell-by date produce, “ugly food”, or in welcoming ‘pre-loved’ branded goods resold by the company that originally made them, or by other consumers.
Continue reading "Consumers Sense Frugal Beauty in Imperfection" »
Analyst Insight by Oru Mohiuddin - Senior Beauty and Personal Care Analyst
The process of developing white spaces to drive growth in the beauty industry, particularly in mature countries challenged by the economic slowdown, increasingly involves incorporating claims from other categories in order to introduce new groups of products with added benefits. Sun protection is a claim increasingly used by products in categories other than sun care. Sun protection claims are most widely used for anti-agers but are also visible to a lesser extent in facial foundations. An interesting question is, with overlapping claims, how are these categories juxtaposed?
Sun protection in anti-agers and facial foundation impacts sun care in developed countries
The increasing incorporation of sun protection benefits in anti-ageing facial moisturisers and facial foundations is impacting growth for sun care as a separate category in developed countries. From 2012 to 2014, sun care growth declined from 3% annually to 1% annually, while anti-agers' growth slowed from just over 3% to 2.5%. Both product areas are seeing sales growth slow but sun care slowed at a faster rate in comparison to anti-agers. Sun care is finding it more difficult to cope with competition from anti-agers due to anti-agers offering both sun protection and more specialised anti-ageing solutions such as lifting, firming and regenerating. In contrast, the anti-ageing benefits offered by sun care primarily include protecting skin from sun damage, which in turn helps to delay the ageing process. Anti-ageing sun care thus focuses more on the preventive side rather than addressing consumers' current ageing concerns. In facial foundations, BB/CC creams meanwhile also claim to provide sun protection as part of a total skin care solution, thus offering convenience and a time- and money-saving option.
Continue reading "Turning Around Sun Protection Growth with Added Benefits" »