August 29, 2014

The Role of Social Media in China

image from http://s3.amazonaws.com/hires.aviary.com/k/mr6i2hifk4wxt1dp/14052314/ad4f58b0-530a-4cd0-a12e-569f97c066b3.pngWith Pavel Marceaux, Technology, Communications and Media Analyst

China holds the biggest social media networks by user numbers outside of Facebook, and as a result these networks have a large influence on many other industries including travel, ecommerce and banking. In fact, many retailers own their own social networks which Chinese consumers access to find discounts and deals. This blur between social media and ecommerce is more apparent in China than in the Western world.

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August 28, 2014

The Internet of Things: What Does it Mean for Businesses and Consumers?

Pavel_MarceuxAnalyst Insight by Pavel Marceux - Technology, Communications and Media Specialist

View Pavel Marceux's profile on LinkedIn

Driven by the rising interconnectivity of digital devices and access to fast broadband, the Internet of Things (IoT) has the potential to transform traditional relationships between consumers and their environment. In essence, IoT signifies the capability to connect everyday devices and appliances, such as fridges, toothbrushes, thermostats and watches, to web-based networks. This integration opens up a number of new segments, ranging from data-analysis instruments for both businesses and consumers, to small-screen advertising, digital device updates and a variety of communications add-ons. However, IoT is only at present applicable to advanced markets, which have strong IT infrastructure, while infringes to consumer privacy are also a potential concern.

Global Internet Penetration and Consumer Spending on Household Durables: 2008-2013

Source: Euromonitor International from national statistics/Eurostat/UN/OECD/ITU

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Population with Higher Education: Which Countries Have the Highest Rates?

Population with higher education

The world’s population with higher education has grown from 12.1% of the global adult population aged 15+ in 2008 to 13.3% in 2013. This is translating into higher incomes and a swell in numbers of the top earning socio economic groups. Canada had the world’s highest percentage of its population aged 15+ with higher education at 36.0% of its total population in 2013 due to government prioritisation of higher education. At the other end of the scale is Kenya, with just 2.4% in the same year.

 

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Euromonitor to Speak at Luxe Pack Monaco 2014

LuxePack_Monaco

Date: October 27-29, 2014

Location: Grimaldi Forum, Monaco

Event Description: LUXE PACK MONACO, the premier show for creative packaging offers to luxury brands decision makers, the major advantage to be comprehensive in providing packaging: glass, plastic, cardboard, metal… The selectivity of exhibitors, combined with their expertise remain essential for this exclusive show dedicated to packaging professionals. LUXE PACK MONACO will be the obliged and privileged way to discover the latest packaging.

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August 27, 2014

What Happens to Electronics Companies once their Core Products Mature?

Both Samsung and Sony own core products that are performing well globally; Samsung’s Galaxy line of phones and Sony’s Playstation 4 gaming console respectively. However if these products are factored out, both companies are struggling in almost every other business segment. Samsung and Sony must have plans in place if either of their core product bases reaches maturity.

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The Risks and Rewards of the Burger King and Tim Hortons Deal

6a01310f54565d970c01b8d05c9866970c-800wiWith Elizabeth Friend - Consumer Foodservice Analyst

Burger King recently announced they will purchase Tim Hortons for eleven billion dollars and move its headquarters to Canada. The new company will own about 23.5 billion in terms of annual revenue, putting them behind McDonald’s and Yum! Brands as the third largest consumer foodservice operator in the world. This merger gives Tim Hortons an opportunity to aggressively expand in new markets and gives Burger King a way to compete in the breakfast and coffee segments.

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Strategy Briefing: Opportunities and Challenges in Global Participatory Sport

250_particSport-v1.1According to our new report, health and vanity have been the two largest influencers on consumer exercise.  Obesity has been identified largely as a public health issue due to excessive amounts of media coverage. Therefore, governments around the world have started many initiatives to encourage consumers to exercise more.  Some have even increased funding for public sports facilities or provided tax incentives. 

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Physical attractiveness has also been an important aspect of exercise, as mass media applies much pressure on the consumer to appear perfect, with many ads featuring airbrushed models.  This aspirational perfectionism has not only fuelled interest in exercise but has also increased body disorders, which have also risen over the past decade.

Some of the latest popular exercises include extreme sports such as rock climbing and adventure sports such as triathlons. Many health clubs continued to see growth in developed countries as well, even in spite of the recession.

The increased participation in exercise has led to marketing opportunities and product success in many industries, particularly apparel.  Sportswear sales have consistently outperformed the wide apparel market over recent years, with outdoor clothing becoming popular. 

“There are many market opportunities within apparel, health and supplements, sports and energy drinks, and electronics to cater to the exercise and health conscious consumer,” says Editorial Director, Gina Westbrook.  “Our report really highlights opportunities and challenges globally within exercise and sports consumption.”

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Lessons Learned from the Mobile Innovation Summit

Michelle EvansAnalyst Insight by Michelle Evans - Senior Consumer Finance Analyst

View Michelle Evans's profile on LinkedIn

The CONNECT: Mobile Innovation Summit took place in mid-August in Chicago. The emergence of the connected mobile consumer was the conference’s overall theme. Throughout the event, speakers talked about the impact of mobility on various aspects of the commerce experience, including payments, marketing, loyalty, security and privacy. The conference explored many of the opportunities that retailers and restaurants have for leveraging mobile and digital channels to build their brands, increase sales and improve customer engagement.

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August 26, 2014

Fresh Food Producer Bodies Need to Get More Involved in Children’s Education

Simone_BarokeAnalyst Insight by Simone Baroke

Children know less and less about food. Urbanisation and the demise of smallholder farming are the key culprits. The classroom has to take over from educational summers spent at grandparents’ farms. And, although the industry is already making a rash of commendable efforts, more could be done to move fresh foods to the forefront of children’s minds, by making it, for example, an integral part of history, social science, languages and, of course, science subjects.

Animal, Vegetable, Mineral?

Surveys highlighting schoolchildren’s woeful lack of knowledge in the area of food provenance surface at regular intervals. The British Nutrition Foundation (BNF), a multi-stakeholder, partly industry-funded, not-for-profit organisation that disseminates nutrition information to health professionals and the general public, conducts one of these annually, and its May 2014 findings were pretty much in line with those of previous years: one quarter of 5-8-year-olds believed that bread came from animals and cheese from plants. In older children, such misconceptions, although less prevalent, were still surprisingly common. Also, 17% of primary school children in the BNF survey thought that fish fingers were made from chicken, while one in 10 believed bacon to be derived from sheep.

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Shake Shack IPO Rumors and the Better Burgers Trend

6a01310f54565d970c01b8d05c9866970c-800wiWith Elizabeth Friend - Consumer Foodservice Analyst

US-based burger chain Shake Shack is reportedly seeking an IPO, which would make it one of the first ‘better burger’ chains behind Five Guys to pursue a national expansion. Typically, many major restaurant trends have a well-defined boom and bust lifecycle, but the better burgers trend is extending far beyond the normal lifestyle-driven trend. Although Shake Shack is a regional chain with a long road ahead to becoming national, its design and appeal give it a good chance to come out on top among the competition.

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Recent Posts

The Role of Social Media in China

The Internet of Things: What Does it Mean for Businesses and Consumers?

Population with Higher Education: Which Countries Have the Highest Rates?

Euromonitor to Speak at Luxe Pack Monaco 2014

What Happens to Electronics Companies once their Core Products Mature?

The Risks and Rewards of the Burger King and Tim Hortons Deal

Strategy Briefing: Opportunities and Challenges in Global Participatory Sport

Lessons Learned from the Mobile Innovation Summit

Fresh Food Producer Bodies Need to Get More Involved in Children’s Education

Shake Shack IPO Rumors and the Better Burgers Trend