Consumers in the Digital World: Hyperconnectivity and Technology Trends

250_hyperconnectivitySurvey-v1.0Internet-connected consumers in both developed and emerging markets are expanding their use of technology in everyday life, leading to significant changes in how they interact with the world around them.

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April 26, 2015

Anti-Allergens Nothing to Sneeze at in Australian Home Care

Lily-LamAnalyst Insight by Lily Lam - Research Analyst

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With approximately one in three Australians having an allergy in 2014, according to the National Asthma Council, Australia has one of the highest prevalence of allergies in the developed world. This proved fertile ground for home care manufacturers, with the major global players releasing a range of new anti-allergen products suitable for children and adults with skin sensitivities under the “sensitive” banner in Australia in 2014. In doing so, they are exploring a niche monopolised by locally produced eco-friendly brands.

Local players in a sensitive niche no longer

A relatively new entrant, Aware Environmental Ltd was formed by the merger of two green brands, Orange Power and Aware, with a vision to be Australia’s most ethical manufacturer of eco-friendly household consumer products by producing Australian-made accredited and endorsed products that help consumers to live a greener lifestyle. The company is an industry leader in producing environmentally responsible products that are formulated without the use of palm oil. All of the Aware products are endorsed by Planet Ark and the Aware Sensitive range is especially formulated to be free from ingredients that irritate the skin, such as optical brighteners, fragrances, dyes and enzymes, and is independently approved by the Asthma Council of Australia’s Sensitive Choice Program (marked with a blue butterfly). However, with a 0.3% share of the home care market in Australia in 2014, the company is not well positioned to take on the industry leaders Unilever, Procter & Gamble or Reckitt Benckiser as they launch hypoallergenic home care products into the mainstream.

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Half the World's Population will be Online by 2030

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Although the penetration of web-enabled devices is accelerating rapidly around the globe, by 2030 only just over half the world’s population will be online. Going forward, markets to see the fastest growth in Internet users will be predominantly low-income, late-adoption societies in Africa and Asia. Mobile will be the most significant segment in driving Internet penetration, with lower data tariffs and cheaper smartphones key to uptake.

April 25, 2015

The Retailing Environment in Latin America

This video discusses the key retailing trends in Latin America including discounters in Chile, cash and carry in Argentina, co-branded finance cards in Mexico, and Internet retailing in the whole region.  Watch the video for full insights into these trends and more.

The State of Snacking: Brand Identity in a Rapidly Changing World

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Wednesday, May 13 | 9 a.m. CDT / 3 p.m. BST

Snacks make up nearly 40% of total packaged food in the US, and Millennials are becoming a significant driver of consumption. Their needs for health and convenience are leading to change, growth and competition in the US market.

What can brands do to appeal to these consumers' unique snacking habits?

Register now to:

  • Learn about the key demographic and lifestyle factors driving growth in the savory snack market
  • Understand how the US market fits in a global context
  • Discover new ways to innovate and target consumer preferences

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Why Are Older Models Staring at You on Instagram and in Glossy Magazines?

Daphne KasrielAnalyst Insight by Daphne Kasriel-Alexander - Consumer Trends Consultant

View Daphne Kasriel's profile on LinkedIn

The appearance of more mature female models in a slew of recent high profile ad campaigns, from esteemed writer Joan Didion (80) in Célene ads to singing icon Joni Mitchell (71) in Saint Laurent to the trio of  Italian ‘nonnas’ in the recent Dolce & Gabbana ads is fascinating. Yes, on one hand, this is just the latest expression of the fashion industry’s need to shock, and some criticise these ads for presenting a rose-tinted picture of old age and just extending the objectification of women. But these thought-provoking faces reflect broader cultural trends such as the growing emphasis on the consumption of experiences and a more caring zeitgeist, as well as the growing recognition of an ageing world, and are more than a fad.

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April 24, 2015

PepsiCo’s Q1: Promising Signs in a Global Soft Drinks Re-alignment

Howard TelfordAnalyst Insight by Howard Telford - Senior Beverages Analyst

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Yesterday, PepsiCo released its first quarter earnings report. Global company organic revenue grew by 4.4%, with beverages accounting for 1.5% of this top-line figure, trailing an impressive performance for the company’s Frito Lay snacks business. The company continued to enjoy volume growth in key emerging markets, despite weakness in Europe, although suffered from exposure to foreign currency volatility in international markets.

Last year, Euromonitor International put forward four recommendations to keep PepsiCo strong in the changing global environment for non-alcoholic beverages. What progress has the company made in addressing these concerns, based on its start to fiscal 2015?

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What's Next for the Russian Automotive Market after the Opel Exit?

Car sales in Russia were down 36% in the first quarter of 2015 after the end of purchase incentives in December, bit the Russian government has now pledged 10 billion Rubles to support the industry, so we expect to see some recovery in the market. Foreign manufacturers may take advantage of this situation as an opportunity to gain traction in this volatile market. Watch the video for complete insights.

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Brasil impulsa el mercado de cosméticos en América Latina

Fernando-CruzPor Fernando Cruz - Analista de Investigación en Euromonitor International

La industria de cosméticos vivió una recuperación en 2014, creciendo a un 5% en valores reales, según datos de la empresa de investigación de mercado, Euromonitor International. El año anterior el rendimiento fue de un 3%, la mitad del crecimiento observado en 2012. No obstante, pese a este registro positivo, la mayoría de los mercados sufrió una desaceleración en la venta de cosméticos, por lo que dar cuenta de este incremento general tiene una apariencia contradictoria.

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Fuente: Euromonitor International

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Fashion Friday: Digital Strategies in Luxury and Beauty

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This podcast discusses the key pillars for a successful digital strategy in the beauty and luxury industries, the importance of consumer engagement and inspirational content, and developments in the personalisation/customisation trend.  Listen for complete insights.

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April 23, 2015

Airbnb and HomeAway: What You Need To Know (Part 2)

Wouter GeertsAnalyst Insight by Wouter Geerts - Travel Analyst

If one believes popular media, private rentals are crippling hotel sales. I have already debunked this idea, but it is true that the sharing economy is changing the hospitality landscape and offers new challenges and opportunities to hotels. Hotels and private rentals are not mutually-exclusive, and hotels can benefit from the sharing economy by considering the changing demands of travellers and by focusing on those services which make them stand out from alternative accommodation providers.   

Private rentals are stirring the pot

Airbnb and HomeAway have been busy in recent weeks. Airbnb closed a deal with the UK Government on 26 March, allowing its hosts to share their rooms for up to 90 days without registration, and it was named the official alternative accommodation supplier of the 2016 Olympic Games in Rio de Janeiro. HomeAway, meanwhile, made a minority investment in Canadian rental platform CanadaStays to strengthen its position in Northern America. With developments like these, private rental platforms will increasingly compete with hotels for sales. Arguably, there are a number of ways in which private rental platforms can outperform hotels:

Continue reading "Airbnb and HomeAway: What You Need To Know (Part 2)" »

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Recent Posts

Anti-Allergens Nothing to Sneeze at in Australian Home Care

Half the World's Population will be Online by 2030

The Retailing Environment in Latin America

The State of Snacking: Brand Identity in a Rapidly Changing World

Why Are Older Models Staring at You on Instagram and in Glossy Magazines?

PepsiCo’s Q1: Promising Signs in a Global Soft Drinks Re-alignment

What's Next for the Russian Automotive Market after the Opel Exit?

Brasil impulsa el mercado de cosméticos en América Latina

Fashion Friday: Digital Strategies in Luxury and Beauty

Airbnb and HomeAway: What You Need To Know (Part 2)