Consumers in the Digital World: Hyperconnectivity and Technology Trends

250_hyperconnectivitySurvey-v1.0Internet-connected consumers in both developed and emerging markets are expanding their use of technology in everyday life, leading to significant changes in how they interact with the world around them.

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› Learn how technology is shaping the way consumers want to interact with your brand

› Explore device ownership across a number
of categories and demographic groups

› Understand the barriers and opportunities technology can present for your business

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April 28, 2015

Challenges and Opportunities in Targeting the Senior Consumer

250_seniorConsumer-v1.0The senior market is a lucrative market to explore. The population over 60 stood at 912 million in 2014, representing 12.6 percent of the global population. By 2030, this segment will account for 18 percent, reaching 1.5 billion globally. While China is the fastest growing ageing market with over 60s forecast to grow by more than 46 percent between 2014 and 2030, Japan has the oldest population, with a massive 33 percent aged over 60. Japan is a model on the impact of this demographic shift, showing the effects of different methods of governmental intervention and product development opportunities.

 

 

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Key findings:

  • E-health, home assistance and elderly-friendly services will drive technology developments in the senior market, with health being the most dynamic consumer expenditure category through 2030.

  • Efficacy and natural features remain key features when it comes to marketing beauty products to the over 60s.

  • Demand for luxury goods focusing on heritage and craftsmanship is popular among senior consumers.

  • As senior consumers usually invest in timeless, quality clothing, an older population will have a negative impact on sales volume in the apparel market.

  • Presbyopia represents a key market driver in eyewear.

April 27, 2015

Salt and Children’s Health – A Menace in the Making

Simone_BarokeAnalyst Insight by Simone Baroke - Contributing Analyst

The message that children eat far too much salt and that it primes them for serious health conditions in the future is a media frenzy waiting to happen. Research shows that the problem is widespread, and that packaged food is the prime culprit. Better-for-you reduced salt foods, although not all that popular with adult consumers, stand an excellent chance of being embraced by parents who want to keep their youngsters’ exposure to the essential but also potentially harmful nutrient of sodium in check.   

Processed and restaurant food over-salted

Rarely is the topic of children’s habitual excess salt consumption given much attention by the media, while sugar and its presumed impacts on childhood obesity and hyperactivity are never out of the headlines. Cutting down on salt is seen as a preoccupation of the middle aged. The fact that children also suffer from high blood pressure, which is exacerbated by high sodium intake and predisposes them to cardiovascular disease and strokes in later life, has not yet sunk into public health consciousness. According to The Centers for Disease Control and Prevention (CDCP), one in nine American children have high blood pressure, and for those aged eight to 17, the figure rises to one in six. 

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WTM Latin America Trends Report 2015

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Over the next few years, inbound arrivals to Latin America will grow faster than the global average, bringing opportunities and challenges for businesses in the region.

This report identifies trends set to shape the travel industry in key Latin American regions including Brazil, South America, Central America and the Caribbean. It offers insight into the size and shape of the travel industry, identifying pressing industry issues, emerging brands, destinations, demographics, growth categories and consumer trends.


Download your free copy of the report to learn:

  • The top five destinations by arrivals in Latin America
  • How the global economy impacts travel in Latin America
  • Which trends are driving growth

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The Resources Landscape: Vital for Business

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The supply, demand and price of natural resources - be they water, energy, minerals or agricultural commodities - are at the heart of the economy and are a key risk to global economic growth. Natural resources pose an operational and reputational risk for all companies in all sectors. An understanding of the resource landscape and an awareness of the risks and opportunities stemming from natural resources should be top of the business agenda.

April 26, 2015

Market Trends and Future Prospects in Packaged Food and Nutrition

Euromonitor International food and nutrition analysts highlight the market trends and future prospects in packaged food and nutrition. Hear more from the analysts at the upcoming seminar held at Tuttofood Milan, 4 May 2015 presented by Euromonitor and AIDEPI.

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Anti-Allergens Nothing to Sneeze at in Australian Home Care

Lily-LamAnalyst Insight by Lily Lam - Research Analyst

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With approximately one in three Australians having an allergy in 2014, according to the National Asthma Council, Australia has one of the highest prevalence of allergies in the developed world. This proved fertile ground for home care manufacturers, with the major global players releasing a range of new anti-allergen products suitable for children and adults with skin sensitivities under the “sensitive” banner in Australia in 2014. In doing so, they are exploring a niche monopolised by locally produced eco-friendly brands.

Local players in a sensitive niche no longer

A relatively new entrant, Aware Environmental Ltd was formed by the merger of two green brands, Orange Power and Aware, with a vision to be Australia’s most ethical manufacturer of eco-friendly household consumer products by producing Australian-made accredited and endorsed products that help consumers to live a greener lifestyle. The company is an industry leader in producing environmentally responsible products that are formulated without the use of palm oil. All of the Aware products are endorsed by Planet Ark and the Aware Sensitive range is especially formulated to be free from ingredients that irritate the skin, such as optical brighteners, fragrances, dyes and enzymes, and is independently approved by the Asthma Council of Australia’s Sensitive Choice Program (marked with a blue butterfly). However, with a 0.3% share of the home care market in Australia in 2014, the company is not well positioned to take on the industry leaders Unilever, Procter & Gamble or Reckitt Benckiser as they launch hypoallergenic home care products into the mainstream.

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Half the World's Population will be Online by 2030

Emi_globalInternet-v1.0

Although the penetration of web-enabled devices is accelerating rapidly around the globe, by 2030 only just over half the world’s population will be online. Going forward, markets to see the fastest growth in Internet users will be predominantly low-income, late-adoption societies in Africa and Asia. Mobile will be the most significant segment in driving Internet penetration, with lower data tariffs and cheaper smartphones key to uptake.

April 25, 2015

The Retailing Environment in Latin America

This video discusses the key retailing trends in Latin America including discounters in Chile, cash and carry in Argentina, co-branded finance cards in Mexico, and Internet retailing in the whole region.  Watch the video for full insights into these trends and more.

The State of Snacking: Brand Identity in a Rapidly Changing World

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Wednesday, May 13 | 9 a.m. CDT / 3 p.m. BST

Snacks make up nearly 40% of total packaged food in the US, and Millennials are becoming a significant driver of consumption. Their needs for health and convenience are leading to change, growth and competition in the US market.

What can brands do to appeal to these consumers' unique snacking habits?

Register now to:

  • Learn about the key demographic and lifestyle factors driving growth in the savory snack market
  • Understand how the US market fits in a global context
  • Discover new ways to innovate and target consumer preferences

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Why Are Older Models Staring at You on Instagram and in Glossy Magazines?

Daphne KasrielAnalyst Insight by Daphne Kasriel-Alexander - Consumer Trends Consultant

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The appearance of more mature female models in a slew of recent high profile ad campaigns, from esteemed writer Joan Didion (80) in Célene ads to singing icon Joni Mitchell (71) in Saint Laurent to the trio of  Italian ‘nonnas’ in the recent Dolce & Gabbana ads is fascinating. Yes, on one hand, this is just the latest expression of the fashion industry’s need to shock, and some criticise these ads for presenting a rose-tinted picture of old age and just extending the objectification of women. But these thought-provoking faces reflect broader cultural trends such as the growing emphasis on the consumption of experiences and a more caring zeitgeist, as well as the growing recognition of an ageing world, and are more than a fad.

Continue reading "Why Are Older Models Staring at You on Instagram and in Glossy Magazines?" »

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Recent Posts

Challenges and Opportunities in Targeting the Senior Consumer

Salt and Children’s Health – A Menace in the Making

WTM Latin America Trends Report 2015

The Resources Landscape: Vital for Business

Market Trends and Future Prospects in Packaged Food and Nutrition

Anti-Allergens Nothing to Sneeze at in Australian Home Care

Half the World's Population will be Online by 2030

The Retailing Environment in Latin America

The State of Snacking: Brand Identity in a Rapidly Changing World

Why Are Older Models Staring at You on Instagram and in Glossy Magazines?