White Paper: China Overtakes the USA as the World's Largest Economy

250_chinaVsUS-v1.0An economic milestone is expected to occur in 2014 with China likely to overtake the USA to become the world’s largest economy in Purchasing Power Parity or PPP terms.

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China and the USA may be economic rivals but beyond the headlines divergent trends in both countries are apparent. Everything from living standards, consumption patterns, the business environment, productivity, retail and travel markets differ in China from the USA.  Similarities are there with income inequality an issue in both countries and both are leaders in the development of renewable energy technologies, manufacturing production and, less auspiciously, pollution.

Our analysts have identified the key weaknesses and strengths of the two superpowers across a wide range of industry sectors and in terms of economics, demographics, consumer trends and the business environment.

 

 

 

Key Facts:

  • As the world’s two largest manufacturers, China and the USA lead in global energy consumption and pollution, with China overtaking the USA in 2010 to become the world’s biggest energy consumer.
  • China is set to overtake the USA in 2014 in terms of international travel and knock Germany off the top spot in 2017 to become the largest outbound source market with 105 million outbound trips.
  • By 2018, USA’s beauty per capita spending is expected to increase to US$240, approximately five times higher than China’s projected per capita spending of US$50. The success of local beauty and personal care players in China has led to brands such as Garnier and Revlon pulling out of the country.
  • In 2002, China overtook the USA to become the leading beer market in terms of volume sales. However, China still has some way to go before it can claim to be the world’s biggest beer market by value.

 

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July 24, 2014

Gender Comparison of Key Body Issues

Emi_bodyIssuesGender-v1.2-01

A comparison of key body issues among men and women, using the results of Euromonitor International's Personal Appearances survey drawn from 6,600 online consumers in 16 major markets in 2014.

 

Have a question or a thought to add? Leave us a comment below.

July 23, 2014

Top 3 Emerging Internet Markets in 2014

Pavel_MarceuxAnalyst Insight by Pavel Marceux - Technology, Communications and Media Analyst

View Pavel Marceux's profile on LinkedIn

Euromonitor International has identified the top three emerging Internet markets in 2014, based on growth rates in annual digital indicators such as online adspend, e-commerce, Internet users and mobile Internet subscriptions. The online markets to look out for in 2014 are Vietnam, Chile and Iran, as improved local telecom infrastructure, growing IT literacy and greater adoption of new technological platforms are driving more consumers to the web. Improved conditions for the growth of domestic Internet start-ups, clearer regulatory oversight regarding web commerce and cheaper costs of telecom services are allowing more businesses to launch or expand their online offerings.

E-Commerce Value and Internet Users in Vietnam, Iran and Chile: 2014

Source: Euromonitor International from trade sources/national statistics/International Telecommunications Union/OECD

Note: Figures are forecast

Continue reading "Top 3 Emerging Internet Markets in 2014" »

Open-Loop Pre-Paid Cards: The Fastest Growing Card Function

Kendrick SandsWith Kendrick Sands, Analyst - Consumer Finance

Open-loop pre-paid cards, which are network branded payment cards that do not have a limited pre-defined acceptance network, are the fastest growing card type in the world. These cards have proved their ability to replace cash and electronic transfer channels in several instances including government benefits and traveller’s cheques. Open-loop pre-paid cards can also help the unbanked and financially underserved by offering an alternative to traditional financial services and as a stepping-stone to other products and services.  

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China Overtakes the US as the World's Largest Economy

China is set to overtake the US as the world's largest economy in 2014, with a significant impact on consumers and industries. Learn which industries will be the most effected and why by watching this video and downloading Euromonitor's latest whitepaper.

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Champagne and Problems Bubbling Beneath the Surface: Post-Recession Sales Decline and Growth in Sparkling Wine

Spiros_MalandrakisAnalyst Insight by Spiros Malandrakis - Senior Alcoholic Drinks Analyst

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According to Pierre-Emmanuel Taittinger, outspoken president of the eponymous champagne house, "Champagne's stiffest competition comes not from other sparkling wines but from Viagra". If there ever was a sentence encapsulating the category’s inherent contradictions, emotional gravitas and effervescent overconfidence, that would be it.

Reality is unfortunately less lyrical. According to Euromonitor International’s latest research, global champagne volumes declined by more than 1% in 2013 – a relative improvement compared to the moribund performance of 2012 but still nowhere near the heady heights of pre-recessionary exuberance. And while an inverse correlation between Viagra sales and champagne is yet to be established, other sparkling wine’s seemingly unstoppable advance is highlighting the dangers of competition coming from Cava and Prosecco rather than pharmaceutical companies.

Continue reading "Champagne and Problems Bubbling Beneath the Surface: Post-Recession Sales Decline and Growth in Sparkling Wine" »

July 22, 2014

National Automotive Industry Development Plan (NAIDP) Drives Car Sales to Record Levels in Nigeria

Neil-KingAnalyst Insight by Neil King - Automotive Analyst

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In October 2013, the Federal Government of Nigeria announced its National Automotive Industry Development Plan (NAIDP). In order to stimulate investment in local vehicle production and thereby bolster Nigeria’s economy instead of revenues heading abroad, a core component of the plan is an increase in import duties for passenger cars from 20% to 70% (35% duty and 35% levy) and to 35% for commercial vehicles. However, the duty applied to vehicles which are assembled locally is set at 10% for SKD (semi-knockdown) Part 2 kits, 5% for SKD Part 1 kits and 0% for CKD (complete knock-down) kits. Also, manufacturers that assemble vehicles locally can import up to twice as many FBU (fully built units) as they do kits at the reduced import duty rate of 35% for passenger cars and 20% for commercial vehicles.

The plan was fully implemented on July 1 and, not surprisingly, new car sales soared as consumers took advantage of the lower duty rates while they still could. The Executive Director of the Nigerian Automobile Manufacturers Association (NAMA), Mr Arthur Madueke, was quoted on July 8 on This Day Live that “between January and December 2013, about 52,000 new vehicles were imported, while by May this year, 37,000 cars have been imported.” With CBU imported vehicles paying the old rate of duty until the end of June, sales are likely to have boomed in the month and a 30% growth rate for the first half of 2014 is therefore not out of the question.

Continue reading "National Automotive Industry Development Plan (NAIDP) Drives Car Sales to Record Levels in Nigeria" »

Men's Grooming Habits in Emerging and Developed Markets

Mens-grooming-banner

When it comes to beauty and personal appearances, women report spending the most time and money perfecting their looks. Yet, over the last decade, the range of beauty and personal care (BPC) products regarded as socially acceptable for men has widened, and men are paying increasingly more attention to their personal appearances. One third of men spend more than thirty minutes a day grooming, opening up a number of opportunities for BPC companies to develop products targeted to the unique needs of this especially appearance-minded segment of men. Furthermore, as more men become interested in improving their appearance by extending their grooming habits and product usage, it will be essential for brands to create male-specific products that enable men to feel more comfortable in the beauty and personal care aisle.

Daily Time Spent on Personal Appearance and Grooming, by Gender

Source: Euromonitor International Personal Appearance Survey, 2014

Note:  Showing percent of respondents spending the indicated amount of each day cleaning and caring for appearance (e.g., brushing teeth, bathing, styling hair, applying make-up, etc.). Includes all time spent grooming during the day – morning, evening, and in between. Does not include time spent selecting or changing clothing.

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Vita Coco Poised for Success in Asia Pacific under Red Bull China

The Reignwood Group, owner and distributor of Red Bull China, recently purchased a 25 percent stake in Vita Coco with plans to distribute the coconut drink in the country. Although coconut water is not a new product, Red Bull China has vast retail connections, funds for advertisement and sponsorship and the understanding of consumer's growing demand for functional, healthy beverages. Red Bull China has no formal business relationship with Red Bull GMBH but has grown into a US$ 2.5 billion dollar brand in the country. If Vita Coco is promoted similarly, it could surpass sales in the US, which reached nearly US$ 240 million in 2013.

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The Next Big Thing in Consumer Electronics is Already Here

Weeteck_looAnalyst Insight by Wee Teck Loo - Head of Consumer Electronics

View Wee Teck Loo's profile on LinkedIn

Smartphones and tablets have dominated the headlines of consumer electronics for the past few years and will continue to be the key growth driver for both retail volume and value sales over the forecast period. At the same time, manufacturers and retailers are also on the search for the next big thing, like wearable electronics. Beyond looking at new products, there are still opportunities aplenty in “old” product categories like laptops and LCD TVs, as the latest Euromonitor International’s Consumer Electronics research can attest. 

Retail Sales of Key Electronic Products: 2013-2018

Retail sales of key electronic products

Source: Euromonitor International

Continue reading "The Next Big Thing in Consumer Electronics is Already Here" »

July 21, 2014

What’s Next for Malaysia Airlines?

Nadejda_Popova

With Nadejda Popova - Senoir Analyst, Travel and Tourism

The tragedies of the disappearance of Malaysia Airlines Flight 370 and the crash of Flight 17 are having a severe impact on Malaysia Airlines. Investor confidence is low, shares are plummeting and many are wondering why the airline chose a flight pattern over a conflict zone. With the airline already performing at sub-par levels, the next step may be filing for bankruptcy.

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Recent Posts

Gender Comparison of Key Body Issues

Top 3 Emerging Internet Markets in 2014

Open-Loop Pre-Paid Cards: The Fastest Growing Card Function

White Paper: China Overtakes the USA as the World's Largest Economy

China Overtakes the US as the World's Largest Economy

Champagne and Problems Bubbling Beneath the Surface: Post-Recession Sales Decline and Growth in Sparkling Wine

National Automotive Industry Development Plan (NAIDP) Drives Car Sales to Record Levels in Nigeria

Men's Grooming Habits in Emerging and Developed Markets

Vita Coco Poised for Success in Asia Pacific under Red Bull China

The Next Big Thing in Consumer Electronics is Already Here