Marketing to the ASEAN Consumer

Marketing to the ASEAN Consumer

 

The creation of the ASEAN Economic Community (AEC) in December 2015 will unite the ten members of the ASEAN into a single market and production base. This will thrust Southeast Asia into the spotlight, attracting greater attention from multinationals which have so far been drawn mainly to China and India. By 2030, ASEAN is expected to become the third largest economy behind the US and China at US$3.1 trillion in constant 2014 prices.

Poised to become a global economic powerhouse thanks to its expected strong future economic performance, the AEC has real potential of becoming a vast market with predominantly young, dynamic and increasingly affluent consumers, in contrast to ageing China and Japan.

 

 

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Download this white paper to:

  • Learn how much ASEAN consumers earn and where they are spending  
  •  Identify ASEAN’s strengths, weaknesses, opportunities and threats
  • Gain a deep understanding of the region’s four largest markets – Indonesia, Thailand, The Philippines and Malaysia

 

 

August 3, 2015

Using Megatrends to Examine the Health and Wellness Market

Health and Wellness producers are often advised to target consumers who already live healthy and sustainable lifestyles, but by examining the health and wellness market using megatrends, several other aspects emerge. Health and wellness products cannot sell on the sole basis of being healthy - desirability and lifestyle adaptation are key factors as well.

Video features David Engemar Hedin - Research Analyst

Consumption as Progress in the Sharing and Caring Economy

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The sharing economy and ethical consumption are part of a larger sharing and caring consumer trend. This movement has arisen from the seeds planted by the green trend when consumers began embracing the power of voting with their wallets. Today, consumers view the products and services they choose to endorse via consumption as a reflection of themselves.  Listen for insights into how brands are adapting and succeeding in light of these new consumer attitudes.

Continue reading "Consumption as Progress in the Sharing and Caring Economy" »

ペット先進国アメリカにおけるペットフード事情

2014年、世界のペットケア市場規模は11.8兆円でした。このうち、アメリカが約5兆円で1位。ペット先進国のアメリカでは、ペットフードのプレミア ム化が進んでいます。ユーロモニターインターナショナルのリードアナリスト竹村真理子が、アメリカのペットフード事情について解説します。

Strategies for Consumer Market Success in China

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With a background of slowing economic growth and increasing competition from domestic and global players alike, multinationals are broadening their horizons in order to succeed in China. Retail sales growth has been decelerating since 2010 and is expected to continue to do so. Recent stock market falls have dented business and consumer confidence and companies in diverse fields including Ford, Anheuser-Busch InBev and Caterpillar are voicing their concerns about the challenges to growth in China. Winning in China is now harder than ever to achieve, but there are several strategies that should be employed in order to boost the likelihood of success.

Real Growth of GDP and Retailing: 2010-2019

GDP-Growth-China

Source: Euromonitor International from trade sources/national statistics/IMF

Note: Data from 2015 onwards are forecast

Continue reading "Strategies for Consumer Market Success in China" »

August 2, 2015

Red Wine Labelling a Novel Idea in Norway

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Arcus Wine Brands in Norway is releasing several new wines that are specifically labelled "low in tannins" and "low in histamines" for consumers that suffer from red wine headaches. Communicating reduced histamines and tannins directly to the consumer is not required by EU law, thus this educational approach is a novel idea that may spread outside of Norway in the near future.

Øyvind-LeknessundPodcast features Øyvind Leknessund - Research Analyst

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Will Growth in Vapor Products Last?

Although vapor products are growing in the tobacco market, the category is vulnerable to taxation and restrictions. Euromonitor believes the vapor products category could reach about US$50 Billion in 2030, however, vapor products will remain a fraction of the total tobacco market in the short to medium term.

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Video features Shane McGuill - Senior Tobacco Analyst

Premium War Within Refrigeration Appliances

Jamie_KoAnalyst Insight by Jamie Ko - Head of Consumer Appliances

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As one of the highest priced products within consumer appliances, manufacturers’ investment in refrigeration appliances is inevitable, in a bid to grow margins. Unfortunately, what greets them is a global market that is mature and heavily penetrated. Refrigeration appliances is projected to post a 3% volume CAGR over 2014-2019, which is lower than average for total major appliances. This relatively low growth, however, will not halt manufacturers from developing new products and technology to make gains.

If we investigate further into refrigeration appliances, consumer preferences have stayed or grown within just two formats – fridge freezers and electric wine coolers/chillers. Though still widely considered to be a luxury household item, electric wine coolers/chillers is expected to see significant growth, especially within Asia Pacific and Latin America, accompanying the rise of wine appreciation and home consumption.

Continue reading "Premium War Within Refrigeration Appliances" »

August 1, 2015

Channel in Focus: Hospitals

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Passport Institutional Channels helps clients understand the full global potential for products and services in the private and public business-to-business marketplace.

Through the evaluation of channels in 24 countries, Passport Institutional Channels analyses target markets and end users, examines market opportunities and threats and identifies the most effective routes to market.

Pet Care in Japan

Urbanization in Japan is driving changes in pet ownership trends. Dog ownership is decreasing as cats are better suited to the demands of small apartments and busy consumer lives. This video discusses how pet products are responding to this evolving market. Watch for complete insights.

Video features Mariko Takemura - Senior Research Analyst

Digital Trends: The World's Largest and Fastest Growing Internet Markets

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The top 10 fastest growing internet markets in 2014 were all emerging markets. Specifically, Asian and African economies tend to dominate this list. Ethiopia currently tops the list with 25% internet user growth in 2014. This podcast discusses these fast-growth markets as well as the markets which are already well-established with extensive internet networks and large online populations.  Listen for complete insights.

Pavel_MarceuxPodcast features Pavel Marceux - Technology, Communications and Media Analyst

View Pavel Marceux's profile on LinkedIn

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Recent Posts

Using Megatrends to Examine the Health and Wellness Market

Consumption as Progress in the Sharing and Caring Economy

ペット先進国アメリカにおけるペットフード事情

Strategies for Consumer Market Success in China

Red Wine Labelling a Novel Idea in Norway

Will Growth in Vapor Products Last?

Premium War Within Refrigeration Appliances

Channel in Focus: Hospitals

Pet Care in Japan

Digital Trends: The World's Largest and Fastest Growing Internet Markets