Brazil's Business Environment: Consumption in Economic Slowdown

250_brazilBusiness-v1.0On the surface, Brazil looks like an attractive market. It is the seventh largest global economy and has a population of 200 million, with high consumer expenditure and high demand for commodities.
But Brazilians are spending less, industrial confidence is deteriorating, and inflation is rising, meaning a future of slow growth and economic recovery.

Consumer goods companies operating in Brazil need to adapt their strategy to integrate the global market place. What are the reasons behind this slowdown and how can organisations work it to their advantage? 

Download our white paper today to learn:

› How Brazil’s rapid currency depreciation has affected its economy and consumers 

› Which consumer industries are slowing down and which have new opportunities

› Why the middle class is changing Brazil’s economic landscape


May 29, 2015

Travel Industry Embraces Mobile Technology


Mobile sales are taking the travel industry by storm. Countries like Sweden, Australia and Japan are steaming ahead, with mobile sales to residents already well above the global average of 20%, thanks to hyper-connected populations. Online travel agents are driving the charge, with mobile sales already accounting for one fifth of all sales worldwide, having experienced exponential growth since the launch of smartphones. Clearly, travel brands that ignore the mobile trend risk being left behind as intermediaries push ahead of the curve and direct suppliers are slow to keep up.

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Fashion Friday – Fashion Brands Embracing Digital Presence


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Visual merchandising outside of retail outlets has become increasingly important for luxury brands.  In this respect, social media has provided a valuable advertising channel, particularly in emerging markets as mobile internet penetration sees rapid growth.  Listen to the podcast for complete insights.

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May 28, 2015

The State of the Travel Industry in 2015

According to new travel research released this week by Euromonitor International, global arrivals are forecast to grow by 4% in 2015, after a slowdown in 2014. In this presentation, Euromonitor International’s analysts highlight the key trends driving growth in the travel industry, as well as disruptive factors influencing travel brands’ future strategies.

Key Trends Emerge in New Travel Research

Euromonitor's Travel research team identifies key trends in their research sectors, including lodging, airlines and online travel. Watch the video for complete insights.

The Old Spice Factor

Fernando-CruzAnalyst Insight by Fernando Cruz - Research Analyst

In an effort to further boost its growth in men’s grooming, Procter & Gamble is looking to capitalise on opportunities in Latin America through its brand Old Spice. However, the image the brand is creating appears to be out of sync with current trends in how men perceive grooming in the region. Men’s shaving is only expected to record annual growth of 2% over the next five years, while men’s skin care is set to increase by a 5% annual rate in the same period. For example, the image from an Old Spice commercial shows a strong guy, with more muscle than most men, screaming to the screen. He punches other men, bombs explode. And above all, he yells. It is apparent he is rejecting bad smells, but he declares something more important than that: You only need the product he is holding with his right hand to smell good.

However, the issue is that the consumer trend is evolving away from such an image of macho men, and men in the region are increasingly seen to purchase a wider array of grooming products - a phenomenon that could be described as a growing feminisation of the Latin American man. So by portraying such an image, is Old Spice trying to achieve something different to distinguish itself from its competitors and will it work for the brand?

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May 27, 2015

The Growth of Affordable Small Appliances in Emerging Markets

Affordable small appliances enjoyed growth from 2009-2014, mainly due to increased disposable incomes as well as increased appearance awareness. Unlike developed markets like in the US, France, Germany and Japan where luxury convenience products have posted high growth, price sensitivity remains a key factor in emerging markets.

Thidathip TawichaiVideo Features Thidathip Tawichai - Consumer Appliances Research Analyst

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Euromonitor to Speak at FederSalus 2015


Euromonitor is pleased to speak at FederSalus and Parco Tecnologico Padano International Workshop: Global trends, Regulation and Innovation in Food Supplement Products

Date: Friday, 29  May 2015

Location: Lodi, Italy

Event Description: FederSalus – Italian Association of Health Products Manufacturers and Distributors and Parco Tecnologico Padano organize the International Workshop: Global trends, Regulation and Innovation in Food Supplement Products

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Looking Beyond the Obvious in Sub-Saharan Africa, Part 1: Venturing North in Store-Based Fashion Retailing

Bernadette-KissaneAnalyst Insight by Bernadette Kissane - Apparel and Footwear Associate

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For many fashion brands, South Africa has been the stepping stone into the sub-Saharan region due to the attractive economic growth and affluent market. But has the time now come to start expanding north? According to Euromonitor International, sales through apparel and footwear specialists in Nigeria and Kenya are expected to grow by 93% and 57% in constant 2014 value terms, respectively, from 2014 to 2019, highlighting growth opportunities outside the wealth-hub of the region. This is the first of a 2-part series of articles that sets out to examine growth drivers in the region, as well as the competitive landscape in store-based retailing; the second article will review dynamic growth in e-commerce.

Continue reading "Looking Beyond the Obvious in Sub-Saharan Africa, Part 1: Venturing North in Store-Based Fashion Retailing" »

May 26, 2015

New Travel Research: Key Findings

Caroline BremnerAnalyst Insight by Caroline Bremner - Head of Travel Research

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Euromonitor International is pleased to announce that our new Travel research will be published this week. The new research provides the latest insights into how the travel industry performed over 2014 and future expectations to 2019.

In this article we provide a sneak preview of trends and expectations. Check back throughout the week for more travel market research and subscribe to our email bulletins for more travel information.

Tourism flows hampered by geopolitics

Growth in the travel industry was tempered in 2014 by ongoing geopolitical tensions as regional conflicts took their toll on tourism demand. Russian outbound demand declined sharply in 2014 by over 15%. This downward trend is expected to continue in 2015 as the Russian economy contracted in the first quarter of the year and consumer confidence fell to its lowest level in six years as a result of the conflict in Ukraine and ensuing international sanctions, compounded by falling oil revenues. Falling outbound Russian demand had a knock-on effect on destinations far and wide, including Turkey, Greece, Switzerland and Thailand.

Continue reading "New Travel Research: Key Findings" »

May 25, 2015

Mondelez Aims to Breathe Life into Gum Sales with Launch of Trident in China

Jack SkellyAnalyst Insight by Jack Skelly - Food Analyst

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Despite an apparent slowdown in the Chinese market, it still appears to be the Holy Grail of sales growth for nearly every company in the confectionery world, with the notable exception of Lindt. Indeed, Mondelez is continuing its relentless effort to expand into Asia Pacific, where it acquired Vietnamese biscuit manufacturer Kinh Do in 2014. It has announced plans to adopt this acquisition strategy in several other countries in the region and, in May 2015, announced plans to launch its global gum brand Trident into China, despite already achieving some success in the country with its Stride range. The reasons for the move appear to be rooted in the gum world’s sclerotic growth.

Gum falling out of fashion in developed markets

On the surface, Mondelez’s gum sales appear solid; globally, the company added US$1 billion in sales between 2009 and 2014, equating to a 3% CAGR. However, this hides the fact that sales underperformed in North America and Western Europe, with the company’s combined sales declining by US$330 million. While gum sales have declined in both markets, Mondelez’s poor performance accounts for over 40% of the US$800 million combined sales decline of these gum markets. The decline is due to gum becoming socially stigmatised - it is viewed as being both anti-social and a public nuisance in that it contributes to littering.

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Recent Posts

Travel Industry Embraces Mobile Technology

Fashion Friday – Fashion Brands Embracing Digital Presence

The State of the Travel Industry in 2015

Key Trends Emerge in New Travel Research

The Old Spice Factor

The Growth of Affordable Small Appliances in Emerging Markets

Euromonitor to Speak at FederSalus 2015

Looking Beyond the Obvious in Sub-Saharan Africa, Part 1: Venturing North in Store-Based Fashion Retailing

New Travel Research: Key Findings

Mondelez Aims to Breathe Life into Gum Sales with Launch of Trident in China