B2B Market Attractiveness Evaluation - How to Size Opportunities and Reduce Risk

250_B2BmarketAttractiveness_blue-v1.0When compared to a business-to-consumer sales model, the business-to-business sales process is longer and of higher average value with a smaller number of buyers. B2B buyers are quicker to react to changes in the economy with statistics showing that during an economic crisis, B2B purchases drop more severely than personal expenditures.  International companies selling products such as raw materials, machinery, transportation or other B2B goods and services must develop a systematic framework serving their medium and long term company strategy. The B2B Market Attractiveness Index is a composite index providing one figure ratings for each B2B market segment using a predefined formula on a large set of data.  This rating can be used to evaluate country risks and opportunities. 

For example, a company that produces electronic components in eight different countries within five different industries is indirectly being exposed to over 40 different B2B markets with all of these markets vital to the company’s success.  Utilizing the index will help a company identify opportunities in multiple industries and geographies.

According to Euromonitor International’s Head of Industrial Research, Indre Cesniene, “The B2B Market Attractiveness Index is a must have for companies selling into multiple industries or geographies.  Using Euromonitor’s framework will help businesses evaluate many different markets utilizing a systematic approach.” 
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April 19, 2014

China’s Rail System Drives Global Transport Growth

The global transport sector will grow by 29 percent from 2014 to 2017 with a majority of this growth coming from China’s road and rail industries as a result of a Chinese government stimulus program specifically for infrastructure improvements. In the coming years, China’s main transportation system will continue to be roads but the consistently improving rail system has higher punctuality, lower prices and comfort. By 2017, Euromonitor predicts China’s rail industry to reach sales of US$ 124 Billion and become the largest in the world.

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Can Travel and Tourism in Iraq Pick Up Speed?

Nadejda_PopovaAnalyst Insight by Nadejda Popova - Senior Travel and Tourism Analyst

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New violence across much of Iraq in 2013 has stifled any recovery for the travel and tourism industry. Unrest ignited by the crisis in nearby Syria and political conflict have brought Iraq back into the world news. And yet, despite ongoing violence across much of the country, there are pockets of safety in Iraq, such as the Kurdistan area, which is completely removed from the war zone. Indeed, Erbil was chosen as Arab Tourism Capital 2014 by the Arab Tourism Committee, beating Beirut in Lebanon, Taif in Saudi Arabia and Sharjahn in the UAE. However, although Erbil is attracting a number of GCC and Arab businesses, it will prove very challenging for the country to attract more diverse nationalities long term, due to the lingering negative image of Iraq, but also strong competition from GCC countries, which have already established a good track record in the region.

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April 18, 2014

Nike Will Benefit from the 2014 FIFA World Cup Despite Adidas Sponsorship

Magdalena Kondejwith Magdalena Kondej - Head of Apparel and Footwear

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The 2014 World Cup in Brazil presents a huge opportunity for sportswear companies. Although Adidas is sponsoring the FIFA tournament, Nike is sponsoring more national teams, including Brazil. Due to the presence of Nike in the country during the world cup, it is expected Brazil will surpass Japan to become Nike’s third largest market in the next year. Overall, sportswear sales in Brazil are expected to grow by a massive 67 percent over the next five years. 

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Latin American Travellers Prefer Pampering, Indulgence on Holiday

EileenBevisAnalyst Insight by Eileen Bevis - Survey Manager

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Preference for Indulgence while on Holiday

Vacationing Latin Americans Like to be Pampered

There are many ways to relax and have fun on a short city break or a week-long vacation to the beach. However, Latin American travellers have a particular recipe for rest and recuperation while on vacation – and its main ingredient is pampering. A day at the spa? Luxurious lodging? Latin Americans like to be pampered while on vacation more than holiday-makers from any other region in the world.

Consumer Enjoyment of Pampering while Travelling

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Source:    Euromonitor International Consumer Survey; Out and About 2012.

Note:        Showing per cent of respondents who like to be pampered while travelling, by continent. Results shown give equal weight to 15 markets surveyed. “Latin America” includes: Brazil, Colombia, Mexico; “Europe” includes: France, Germany, Spain, Turkey, Russia, UK; “North America” includes: US; “Australia” includes: Australia; “Asia” includes: China, India, Indonesia, Japan.

It is worth noting that Spanish travellers also depart from the rest of the world in their preference for pampering while out of town. Spain shares many cultural similarities with Latin America and Spanish travellers are just as likely to appreciate a facial or another indulgence while on holiday as travellers from Brazil, Colombia and Mexico.

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Role of Internet in Travel Plans of Global Online Consumers

The Role of the Internet in Travel

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An exploration of the role of the internet in travel plans of online consumers. Based on the results of Euromonitor International’s Out and About survey (2012) and Euromonitor industry research.

 

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April 17, 2014

Western European Phosphate Ban to Reward Innovative Formulations

Anaïs_MirvalAnalyst Insight by Anais Mirval - Ingredients Analyst

The 2010 phosphate ban in North America forced manufacturers of automatic dishwashing detergents to move away from sodium triphosphate, and this has not been without consequences. The performance of automatic dishwashing products has declined and the habit of using cheap automatic dishwashing powders and liquids is very much alive. Consumers are trading down while also adding automatic dishwashing additives to their shopping trolleys.

However, the impact of the 2017 phosphate ban in Western Europe could take another direction. With a wide range of new performing builders now available on the market, Western Europeans may not trade down and sales of automatic dishwashing detergents could even increase. Thus, glutamic acid diacetic acid tetrasodium salt (GLDA), methylglycine diacetic acid trisodium salt (MGDA) and trisodium citrates (TSC, TSA) are very much in line to benefit the most from the ban, even though product manufacturers remain sceptical about the potential of newly developed ingredients. 

Consumption of Automatic Dishwashing Detergents

Source: Euromonitor International

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Scenario Analysis of a Successful Modular Phone Project

MykolaGolovkoAnalyst Insight by Mykola Golovko - Senior Consumer Electronics Analyst

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On 15 April, Google Inc held its first of three planned developer conferences for Project Ara developers. The project is still in its early stages, with some of the most important issues set to be addressed in autumn 2014. The project timeline puts the phone’s launch in January 2015, but with things like regulatory and carrier certification, manufacturing and supply chain management, after market support, and OS support for a modular design still in the future, it is impossible to make any forecasts about the project’s commercial success and unit sales with any degree of certainty. What is clear is that any increase in ownership of modular phones will have an adverse effect on aggregate smartphone demand

 

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The EU’s Investment Black Hole

Economic and Consumer Insight with Sarah Boumphrey

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Declining  Gross Fixed Capital Investment Across the EU

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Between 2008 and 2013 Gross Fixed Capital Formation (GFCF) declined in all EU member states. The largest single decline was in Greece, where GFCF was €36 billion less in 2013 than it was in 2008 (in 2013 prices). Yet in terms of importance to GDP, GFCF contributes the least to GDP in Ireland. GFCF, which is a measure of investment, is important as it lays the foundations for future economic growth.

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April 16, 2014

The Battleground of Automatic Dishwashing

Serena-jianAnalyst Insight by Serena Jian - Senior Home Care, Tissue and Hygiene Analyst

Globally, automatic dishwashing (ADW) continues to be led by Reckitt Benckiser and its eponymous Finish brand, which generated value sales of US$2.1 billion in 2013, three times those of Procter & Gamble’s Cascade brand and over 10 times the sales of Fairy (also owned by Procter & Gamble).  

Although its global value share plateaued at 37% in 2013, Finish has grown strongly over the last decade, up from a 30% value share in 2004, with the best performances in 2007 and 2008, when the economic boom encouraged consumers to purchase dishwashers and trade up to Finish Quantum, released at the tail end of 2005. While the brand continued to see value sales grow even during the recession, although at a reduced rate, most notably due to a downturn in the US ADW market in 2013, the Finish brand has been somewhat unaffected by the recession or the threat of private label, which might have been predicted to derail its development. 

While private label might still be considered a threat, rival brands Fairy and Cascade, although trailing, are fast becoming a notable challenger with packaging one way to achieve on-shelf differentiation. How long can Finish hold onto its throne? Euromonitor International investigates. 

 

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The Cheesecake Factory Takes its Success Worldwide

Although casual dining has been a long-struggling category in consumer foodservice, the niche segment of premium casual dining has performed particularly well in recent years. Premium casual includes chains such as The Cheesecake Factory, Bonefish Grill and BJ’s. The Cheesecake Factory continues to be a highlight with a strong presence in the US and recent expansion to countries including the UAE, Mexico and Brazil. The chain has consistently outperformed its peers in recent years and is expected to continue to grow worldwide over the next five years.

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Recent Posts

China’s Rail System Drives Global Transport Growth

Can Travel and Tourism in Iraq Pick Up Speed?

Nike Will Benefit from the 2014 FIFA World Cup Despite Adidas Sponsorship

Latin American Travellers Prefer Pampering, Indulgence on Holiday

Role of Internet in Travel Plans of Global Online Consumers

Western European Phosphate Ban to Reward Innovative Formulations

Scenario Analysis of a Successful Modular Phone Project

The EU’s Investment Black Hole

The Battleground of Automatic Dishwashing

The Cheesecake Factory Takes its Success Worldwide