Pre-Register for the 2014 WTM Global Trends Report


Every year, the travel industry is poised for the release of the WTM Global Trends Report produced by Euromonitor. Since its launch in 2006, the report has been at the forefront of accurately predicting major travel trends around the world.

  • Identify key trends set to shape the travel industry in seven regions: the Americas, the UK, Europe, Middle East, Africa, Asia, India 

  • Discover the latest dynamics in travel technology

  • Gain insight into to the size and shape of travel
    and tourism

  • Learn about pressing industry issues, emerging brands, destinations, demographics, growth categories and consumer trends


Hear the Euromonitor travel and tourism team present the new trends set to shape the travel industry at WTM 2014

Join us on Twitter: @euromonitor and @WTM_London

Tweet using #WTMEMI anytime before Friday, November 14th to enter to win a free Euromonitor report of your choice!


October 21, 2014

Key Takeaways from SupplySide West 2014

ChrisSchmidtAnalyst Insight by Chris Schmidt - Consumer Health Analyst

View Chris Schmidt's profile on LinkedIn

During the week of 6 October 2014 Euromonitor presented at SupplySide West, one of the nutrition industry’s most important global gatherings. This year’s exposition brought together more than 1,700 of the health ingredient industry’s leading companies, including formulators, manufacturers, laboratory experts and finished product producers. Euromonitor’s Consumer Health Analyst Chris Schmidt and Head of Health and Wellness Ewa Hudson delivered insights into sports nutrition and energy drinks, respectively. As in years past, SupplySide West provided a comprehensive overview of the industry’s most important trends and developments, including the product and market developments, new technologies and regulatory changes that are likely to drive the industry moving forward.

Continue reading "Key Takeaways from SupplySide West 2014" »

October 20, 2014

WTM Global Trends Report by Euromonitor Predicts Future Trends


Euromonitor International has accurately predicted global travel trends in partnership with World Travel Market (WTM) for nine years. Three of the most popular and successful trends from the WTM Global Trends Report 2013 are:

PANKS – A new demographic

The WTM Global Trends Report 2013 identified a new travel industry segment:  the PANKs or the ‘Professional Aunt, No Kids’ demographic.

In August 2014, the Westin New York Grand Central created a  package  targeting childless women called ‘Womanhood Redefined’,  promoted in partnership with bestselling author Melanie Notkin, an expert on the growing group of women with no children.

Fight for cruise control in China

The report predicted that China will become a key market for cruise companies.

In August 2014, Carnival Corporation’s CEO, Arnold Donald told the Financial Times, “I see China in the future as being the number one cruise market in the world.”

The latest Euromonitor data shows China’s cruise industry grew 10% last year,  to reach US$6.8 million in 2013.

Low cost goes upmarket in the Middle East

Middle East low cost carriers are introducing business class-style services, a trend set to spread worldwide, according to the 2013 report.

The latest Euromonitor data shows business arrivals in the Middle East grew 7% globally from 2011-2013. Many low cost airlines are tapping into this market, including Ryanair, which launched its business class service in August 2014.

The WTM Global Trends Report 2014 by Euromonitor International will be launched at London’s Excel Centre during a press conference on Monday 3rd November at 13:00 in the Platinum Suite 5&6. A session for WTM attendees will be held on Tuesday 4th November at 15:30 in Platinum Suite 1. 

Pre-register to receive the WTM Global Trends Report 2014 today!


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Will the Ipad Air 2 Become the Must Have Travel Accessory?

Michelle GrantAnalyst Opinion by Michelle Grant - Travel and Tourism Manager

View Michelle Grant's profile on LinkedIn

Critics have been vocal about the iPad business lagging due to its slowing sales growth and an outright decline in units sold in the latest 2014 quarter.  But I wonder if Apple is looking to combat the business’ weakness by making the iPad a must have travel accessory, which could spur demand for the product and could speed up replacement cycles if iPads are lost, stolen or broken during trips.  Its TV ad campaign from early in 2014 featured travel pretty heavily.  And I’ve been surprised by how many people use their iPads to take photos on their trips (it may have an advantage for those with poor eyesight). Now the new iPad Air 2 is thinner and faster with a better camera—all ideal for travel.  The Verge highlights these features:

iPad Air 2 is the thinnest iPad to date at 6.1 millimeters, or 18 percent thinner than the original iPad Air. The new A8X chip is 40 percent faster than its predecessor, and Apple says the device’s graphics are 2.5 times faster. The rear camera is 8 megapixels and significantly improved over its predecessor, able to shoot slow-motion video and time lapses for the first time. And the front camera has improved face detection and a "burst selfies" mode.

But the most interesting thing that analysts are taking note of is the new SIM card. From Apple’s press release about the iPad Air 2:

The new Apple SIM is preinstalled on iPad Air 2 with Wi-Fi + Cellular models. The Apple SIM gives you the flexibility to choose from a variety of short-term plans from select carriers in the U.S. and UK right on your iPad. So whenever you need it, you can choose the plan that works best for you — with no long-term commitments. And when you travel, you may also be able to choose a data plan from a local carrier for the duration of your trip.

The ease of switching between carriers while travelling with your Ipad enhances the products’ appeal as a travel accessory.  Already savvy travellers swap out SIM cards, but it can be difficult to find an appropriate SIM upon arrival and infrequent leisure travelers may not be aware of this option.  But now those traveling to the US and the UK can switch to a carrier upon landing and avoid paying high roaming charges.  Both countries attract a significant number of international travellers.  The US is the second most popular destination for international arrivals in the world with 69 million trips in 2013 while the UK ranks eighth with 32 million arrivals according to Euromonitor International. 

If the geographic coverage of carriers expands, this would only enhance the iPad Air 2’s appeal for international travellers.  This speaks to Apple’s desire to provide the best user experience (and now probably travel experience), but the company may also be at the leading edge of a truly borderless telecommunications industry.  For example, the European Commission is keen to eliminate roaming fees within the European Union although there could be delays as reported by RC Wireless

In addition, the possible delay of the end of roaming fees would allow carriers to hang on to that source of revenue for as long as a year. Originally, the proposed start of the “roam like at home” policy, or RLAH, was December 2015. However, that date does not appear in the draft proposal. Instead, the document throws the date open for debate: “The legislative date for the initial introduction of RLAH, subject to transitional measures and fair use limits, needs to be defined and is a significant political question.”

Travellers within the European Union, the largest travel market in the world, will soon be able to use their phones in other EU countries without incurring additional, and usually exorbitant, fees.  And with the new SIM card for the iPad Air 2, Apple may be on the verge of making it easier to shop for the appropriate mobile carrier while travelling globally. This would be especially impactful if this feature was rolled out to the iPhones (but may undermine the need for the iPad as a travel accessory), but it is likely that the carriers may balk at allowing more transparency and comparison ability to their industry (leaving the advantage with the iPad).  Regardless, it seems that Apple is looking to make the iPad as necessary as a passport when travelling abroad. 


Have a question or a thought to add? Leave us a comment below.

Can Tea Take Occasions Away From Coffee?

JonasFelicianoAnalyst Insight by Jonas Feliciano - Senior Beverages Analyst

View Jonas Feliciano's profile on LinkedIn

As reported in Drinks Business Review, Bigelow Tea will introduce a new “American Breakfast” line of black tea that contains 50% more caffeine than the average tea serving. Is the tea manufacturer purposefully targeting American coffee drinkers? And is this really the best way to grow tea sales in the US?

New Bigelow American Breakfast Teas are specially formulated with natural black tea extract -- a concentrated form of brewed black tea -- to deliver 60-90mg of caffeine per cup, versus the typical 30-60mg in regular black tea. Yet despite the significantly higher caffeine content, drinkers will not experience the 'rush and crash' effect typical of coffee thanks to L-Theanine, the naturally occurring compound found almost exclusively in tea.

By highlighting this blend’s superiority to sustained energy due to the usage of L-Theanine, the answer to the first question is resoundingly affirmative. Tea has long trailed coffee as America’s preferred morning beverage – a tradition that can goes back to separatists dumping British teas into the Boston Harbor. The recent acquisition of Teavana by coffee giant Starbucks led many to speculate about a “tea boom” in the states, but it has yet to occur despite increased spending on coffee.  With this launch, Bigelow is firmly targeting coffee drinkers to consider tea as an alternative.

In the words of third generation president and CEO, Cindi Bigelow, "I invite you to sip a cup of our beautiful American Breakfast Tea; made in America, by an American family, for the American consumer. And as always, we hope our teas delight you.

Gaining a small piece of the US’s US$12 billion retail coffee industry would undoubtedly buoy tea’s US$2.4 billion retail figure. But asking consumers to make the switch, rather than complimenting their morning routines with an occasional earl grey or oolong, seems a bridge too far. Morning rituals are one of the hardest routines to break. Simply fortifying tea with caffeine seems like a good plan, when considering the economic opportunity, but several challenges remain.


Have a question or a thought to add? Leave us a comment below.

Five Global Mobile Payments Trends in 2014

As mobile payments are becoming more popular with consumers, distinct trends are beginning to emerge. Payments processes are becoming more streamlined on e- and m-commerce sites to facilitate ease of consumer check-out, the mobile wallet is about to become a real viable payment method, mobile banking is increasingly popular in both emerging and developed markets and more.

Michelle EvansVideo features Michelle Evans - Senior Consumer Finance Analyst

View Michelle Evans's profile on LinkedIn


Learn more about these five trends in Michelle Evans' article on Mobile Payments Today and join us for a Twitter Chat on Tuesday, October 28th.


Emerging Markets are not Shorthand for Doom or Boon


View Sarah Boumphrey's profile on LinkedIn

It’s dangerous to group all emerging markets into one convenient basket, even within a region their prospects vary dramatically. Not all are suffering from a slump, but equally not all are dynamic, fast-growing economies. In a time of heightened geopolitical tensions, and with risks to the global economy seeming to increase on a daily basis, the devil is in the detail.


Bright stars include smaller emerging markets such as Turkmenistan, Laos, Rwanda and Cambodia. India is also seeing something of a turnaround with growth expected to come in at 5.4% in 2014 and 6.7% in 2015 supported by an upturn in business confidence following the presidential election, lower commodity prices and policy reform. Bangladesh and Nigeria are also expected to put in strong performances.

Real GDP Growth in Selected Emerging Markets: 2014-2030


Source: Euromonitor International from national statistics/Eurostat/OECD/UN/IMF

Continue reading "Emerging Markets are not Shorthand for Doom or Boon" »

October 19, 2014

Euromonitor participa da PayTECH no Brasil


Nome do evento: PayTECH


Datas: 26 e 27 de Novembro de 2014

Horário da apresentação: Quarta-feira (26) às 10h-10h30, Hotel Meilá Paulista, São Paulo

Descrição do evento: A conferência PayTECH chega em sua 4ª edição, acompanhando tendências e trazendo informações estratégicas para o mercado de tecnologia para meios de pagamento. O salto tecnológico nos meios de pagamentos e as mudanças nos hábitos de consumo elevaram as exigências dos clientes de forma significativa, desafiando o mercado a corresponder com serviços e inovações à altura. Para que os players acompanhem tal movimento e ganhem vantagem competitiva, a atual edição do PayTECH torna-se essencial, ao mostrar novas tecnologias, regulamentações, o que funciona ou não, como fazer o link entre m-commerce, m-payment, loja virtual e loja física, e muito mais.

Continue reading "Euromonitor participa da PayTECH no Brasil" »

Asia Pacific's Top 500 Retailers, 2014


Euromonitor International Interview Series: Kelly McGuire, Ph.D. Executive Director, Hospitality and Travel Global Practice for SAS

Michelle GrantInterview conducted by Michelle Grant - Travel and Tourism Research Manager

View Michelle Grant's profile on LinkedIn

Euromonitor International is pleased to present an interview examining the impact that user generated content has on hotel purchasing decisions for both business and leisure travellers. Euromonitor International Travel and Tourism Research Manager Michelle Grant spoke with Kelly McGuire, Ph.D. Executive Director, Hospitality and Travel Global Practice for SAS.

Can you please explain your role?

I run the hospitality and travel global practice at SAS.  My role is to drive the strategic direction for the practice at SAS.  My team provides domain expertise to our sales teams, ensures that SAS’s products meet the needs of the market by working with SAS R&D, and evangelizes the value of analytics to the hospitality and travel industries. 

Continue reading "Euromonitor International Interview Series: Kelly McGuire, Ph.D. Executive Director, Hospitality and Travel Global Practice for SAS" »

October 18, 2014

Sound Bite: The Implications of Infant Formula Scandals in China


Listen as MP3

A series of food safety scandals in China began in 2008. As a result of these scares, Chinese parents lost trust in domestic infant milk formula and began purchasing imported and smuggled products instead. To combat this trend, some retailers began offering insurance on purchase to protect consumers against tainted foods and boost sales.

Podcast features:

Lianne van den BosLianne van den Bos - Food Analyst

View Karine Dussimon's profile on LinkedIn


Pinar HosafciPinar Hosafci - Senior Packaged Food Analyst

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Recent Posts

Key Takeaways from SupplySide West 2014

WTM Global Trends Report by Euromonitor Predicts Future Trends

Will the Ipad Air 2 Become the Must Have Travel Accessory?

Can Tea Take Occasions Away From Coffee?

Five Global Mobile Payments Trends in 2014

Emerging Markets are not Shorthand for Doom or Boon

Euromonitor participa da PayTECH no Brasil

Asia Pacific's Top 500 Retailers, 2014

Euromonitor International Interview Series: Kelly McGuire, Ph.D. Executive Director, Hospitality and Travel Global Practice for SAS

Sound Bite: The Implications of Infant Formula Scandals in China