Marketing to the ASEAN Consumer

Marketing to the ASEAN Consumer


The creation of the ASEAN Economic Community (AEC) in December 2015 will unite the ten members of the ASEAN into a single market and production base. This will thrust Southeast Asia into the spotlight, attracting greater attention from multinationals which have so far been drawn mainly to China and India. By 2030, ASEAN is expected to become the third largest economy behind the US and China at US$3.1 trillion in constant 2014 prices.

Poised to become a global economic powerhouse thanks to its expected strong future economic performance, the AEC has real potential of becoming a vast market with predominantly young, dynamic and increasingly affluent consumers, in contrast to ageing China and Japan.







Download this white paper to:

  • Learn how much ASEAN consumers earn and where they are spending  
  •  Identify ASEAN’s strengths, weaknesses, opportunities and threats
  • Gain a deep understanding of the region’s four largest markets – Indonesia, Thailand, The Philippines and Malaysia



July 28, 2015

in-cosmetics Indonesia Roadshow 2015


Location: Jakarta, Indonesia

Date: 27 August, 2015

Event Description:  Euromonitor International is pleased to partner with and speak at the in-cosmetics Indonesia Roadshow. Offering a free taste of the in-cosmetics Asia exhibition, this Jakarta-based Roadshow will feature a full day of educational sessions for the cosmetics formulation market, and ingredients suppliers will showcase their latest products at small stalls. The Roadshow is aimed at cosmetic manufacturers involved in R&D, testing, new product development, marketing and regulations with a keen interest in the technical and scientific aspects of personal care product formulation.

Continue reading "in-cosmetics Indonesia Roadshow 2015" »

July 27, 2015

Los Medicamentos y la doctrina Draper

Fernando-CruzPor Fernando Cruz, Analista de investigación en Euromonitor International

Escritor y sociólogo. Analista de mercado en Euromonitor International. Especialista en salud del consumidor, bebidas alcohólicas, y belleza y cuidado personal.


Los medicamentos de venta libre están peligrosamente cerca de las emociones. Por una parte, son de fácil acceso: están presentes en góndolas, mostradores e incluso en la calle. Muchas veces la irreflexión es decisiva para comprar uno. Por otro lado, tienen efectos directos sobre el ánimo de las personas: alivian dolores, moderan tensiones, ayudan a dormir, energizan. En ocasiones son el impulso que hace falta para rendir día a día.

Don Draper, el creativo publicitario exitoso y bien vestido de la serie Mad Men, propone explotar las emociones que los consumidores construyen sobre las cosas que desean. A diferencia de lo que puedan creer otros analistas, para Draper son los sentimientos los que encarnan el zeitgeist, el espíritu de las sociedades post capitalistas. Algunas pueden ser emociones sofisticadas, elaboradas, producto de una serie de razonamientos; otras, expresiones en bruto y sin procesar. Una compra meditada o impulsiva. No importa. Lo único relevante es la conexión con las cosas y lo que se puede hacer con eso.

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Wireless Speakers: What Consumers Want

Wee Teck LooAnalyst Insight by Wee Teck Loo - Head of Consumer Electronics Research

View Wee Teck Loo's profile on LinkedIn

Sales of smartphones are projected to exceed 1.3 billion units in 2015. The explosive sales of smartphones are also driving sales of accordant headphones and wireless speakers. 26% of the respondents paid between US$20-50 for their wireless speakers and almost the same number of respondents paid between US$75-200.  In fact, the survey showed that a significant number of respondents were willing to pay a premium, with more than 10% paying more than US$200 for their wireless speakers.

Wireless Speakers Spending



Source: Euromonitor International Analyst Survey – Analyst Pulse; May 2015


Note: Question shown to respondents who owned wireless speakers

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Consumers in Advanced Economies Remain Unsure of Better Times Ahead


View Sarah Boumphrey's profile on LinkedIn

As attention turns to potential increases in interest rates, and the recovery becomes more established, the feel-good factor amongst consumers seems to remain elusive in many advanced economies.

Return to strong(ish) growth

Economic growth is certainly more robust, but still could not be described as “strong” in many economies. In 2014, five of the 40 advanced economies for which we have data, saw economic growth of 3% or more, compared to 28 economies in 2007. In 13 of these 40 countries, total GDP remained lower in 2014 than it had been in 2007.

Advanced Economies with Falls in Real GDP 2007-2014

Falls in GDP

Source: Euromonitor International from national statistics/Eurostat/OECD/UN/IMF

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July 26, 2015

Pour Over Coffee in the US: Trend or Fad?

Virginia LeeAnalyst Insight by Virginia Lee - Senior Research Analyst

View Virginia Lee's profile on LinkedIn

At the March 2015 International Housewares Show in Chicago, multiple vendors featured electric kettles with adjustable temperature controls, filtered coffee systems, and electric coffee makers offering barista-quality coffee. One of the most promising products at the show was the KitchenAid Pour Over Coffee Brewer that claims to marry the benefits of pour over with the ease and consistency of an electric drip coffee maker. Pour over coffee is undergoing a resurgence in the US, as this manual brewing method expands beyond speciality coffee shops in big cities such as Chicago, New York, and Portland, Oregon into smaller cities, housewares retailers, and speciality supermarkets. Coffee shops, appliance makers, and retailers are tapping into Americans’ desire for better tasting coffee by promoting the pour over method. This trend is expected to intensify in the at-home market in the years to come.


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High Protein Products in Asia


Listen as MP3

High-protein packaged food products have taken developed markets by storm. This podcast discusses recent product launches, ingredients, micronutrients and consumer diet trends. Listen for complete insights.

Yulia FranciscaPodcast features Yulia Francisca - Senior Research Analyst



Euromonitor to Speak at Connect Mobile Summit 2015


Conference: Connect Mobile Summit

Date: AUGUST 18, 2015

Location: Chicago, IL

Michelle EvansSpeaker:
Michelle Evans

View Michelle Evans's profile on LinkedIn

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July 25, 2015

Nepal’s Tourism Shaken by Natural Calamity

Shreyansh-KocheriAnalyst Insight by Shreyansh Kocheri - Research Analyst

Just as Nepal was recovering from a decade long political uncertainty, the country was hit by an earthquake of magnitude 7.9Mw in April 2015, with aftershocks being felt even in May. In the short term, various tourism segments will be negatively impacted by this; however it is expected that Nepal’s inbound arrivals will bounce back by the end of 2016.

Tourism a key contributor to the Nepalese economy

 The Nepalese economy witnessed its strongest real GDP growth of 5.5% in 2014 due to a rebound in agriculture and increased domestic demand. Tourism is an important industry for Nepal’s economy and is also one of the key sources of foreign exchange and revenue. According to the World Travel and Tourism Council (WTTC), the total direct contribution of travel and tourism to Nepal’s GDP was NPR75.6 billion, contributing 4.2% of the whole economy GDP in 2014.

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Recap of The Global Food & Beverage Packaging Summit 2015

Sean KreidlerAnalyst Insight by Sean Kreidler - Research Manager

View SEan Kreidler's profile on LinkedIn



Eric Penickaand Eric Penicka - Research Analyst

The Global Food & Beverage Packaging Summit was held in Chicago from July 7-8 and included over 30 conference sessions featuring a mix of CPG and packaging companies, as well as an expanded product showcase. The event’s dual track program highlighted marketing and branding strategies as well as production and engineering technical intelligence focused on packaging innovations and solutions for tomorrow’s consumer. Below are the key findings that the North America Euromonitor research team of Eric Penicka and Sean Kreidler observed.

Product innovation was a core theme of the event. Consumer needs are more robust than they were just 10 years ago. Increasingly they are more willing to take risks and try new products. To succeed in the face of mounting competition, standing still is not an option. It is important to identify consumers’ struggles and packaging innovation offers a great opportunity to attend to them. Product reformulation is risky, coupons short-lived and SKU rationalization not necessarily noticed by consumers. Simple packaging redesign is the most obvious and visual way to facelift a product. Now more than ever technology advances have made prototyping more cost effective and easy, stimulating innovation. Also, it is important to think beyond traditional competitors when innovating. For example, Coca-Cola is not only competing with Pepsi for consumer attention, but it is also competing with yoga classes or pints of Ben and Jerry ice cream, that also offer stress release and comfort. Dutch Boy successfully revamped their packaging from metal cans to plastic tubs, fulfilling a need for consumers for greater ease of use. This trend caught on in food categories too and can be seen in Domino sugar, Folgers coffee and Similac powder milk formula.

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Confira nossa apresentação na in-cosmetics Brasil 2015


Evento: in-cosmetics Brasil

Data: 30 de setembro a 1º de outubro de 2015, Expo Center Norte, São Paulo

Confira nossa apresentação:  quarta-feira (30) às 15h

Sobre o evento: A 2ª edição da Feira in-cosmetics Brasil cresce e se consolida em 2015 como um evento internacional totalmente dedicado a matérias-primas para o setor de HPPC. A exemplo do que ocorreu em 2014, em sua primeira edição no país, esse ano ela também promete ser um grande sucesso, trazendo as novidades mundiais em matérias-primas para o setor, com um número ainda maior de expositores e conteúdo educacional ampliado, tornando-se a maior Plataforma Educacional e de Negócios da indústria de HPPC na América Latina. A in-cosmetics Brasil é organizada pela Reed Exhibitions e faz parte do Grupo Internacional in-cosmetics que realiza eventos na Europa, Ásia e América Latina.

Continue reading "Confira nossa apresentação na in-cosmetics Brasil 2015" »


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Recent Posts

in-cosmetics Indonesia Roadshow 2015

Los Medicamentos y la doctrina Draper

Wireless Speakers: What Consumers Want

Consumers in Advanced Economies Remain Unsure of Better Times Ahead

Pour Over Coffee in the US: Trend or Fad?

High Protein Products in Asia

Euromonitor to Speak at Connect Mobile Summit 2015

Nepal’s Tourism Shaken by Natural Calamity

Recap of The Global Food & Beverage Packaging Summit 2015

Confira nossa apresentação na in-cosmetics Brasil 2015