Top Retailing Trends in the Americas in 2015

250_topRetailingTrends-v1.1Download this e-book for a regional overview of the retailing market in Argentina, Bolivia, Brazil, Canada, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, Mexico, Peru, United States, Uruguay and Venezuela.


Internet retailing is one of the most valuable and fastest growing channels globally with a 12% forecast compound annual growth rate (CAGR) from 2014-2019.  During the same period, Latin American internet retailing is expected to see a 10.8% CAGR and the US 9.6% growth, respectively. To keep up with their fast-growing competition, in-store retailers have added mobile apps for use in store to enhance consumers shopping experiences and supported higher taxes on internet purchases.

Convenience stores are also growing in popularity despite experiencing different levels of growth in North and South America markets.  For example, Super 24, the only convenience store chain in Guatemala, has tripled its stores since 2010 as many consumers are shopping at convenience stores in place of small independent grocers. Argentine cities are also turning to easier options to shop on the go and Colombians prefer the appealing prices and proximity of convenience stores.

“2014 saw a lot of opportunities for growth and change within the retail category,” said Latin America Research Manager, Sean Kreidler.  “In the coming years, both North and South American regions will remain a lucrative but challenging retail environment.  Sales will continue to grow due to innovation and the opportunity to utilize both online and in-store shopping experiences. However, companies need to be flexible to the needs of consumers, while differentiating themselves from their competitors to be successful in the industry.” 

March 5, 2015

Functionality is Key in Ready Meal Packaging

Consumers look for functional features like resealing and the ability to put the package directly in the microwave when selecting ready meals. Microwave pouches offering a steam effect positioned as a healthier choice are on the rise. Increasing urbanisation and the rise of single households are driving the trend toward smaller pack sizes.  Watch the video for complete insights.

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McDonald’s Experiments With McCafé Strategy in Developed Markets

ElizabethFriendAnalyst Insight by Elizabeth Friend - Senior Consumer Foodservice Analyst

McDonald’s efforts at a strategic turnaround have so far focused on its core burger and fries concept, but the company is now placing some energy behind improving McCafé. Specifically, McDonald’s is looking for ways to compete more directly with premium coffee shops in major coffee shop markets like the UK and Australia. The company has been experimenting with ways to position itself as not just a price and convenience player, but as a true coffee-drinking destination—a difficult feat that, if successful, could help them tap into a lucrative and growing demand pool.

More dine-in traffic in the UK

The UK is one of the largest specialist coffee shop markets in value terms, at US$2.4 billion in sales in 2013; however just like in the US, McDonald’s sells McCafé products in the UK as a branded menu range, rather than through separate ordering counters or standalone outlets.  As a result, English McCafés have never competed fully as third-place destinations in the vein of Costa or Starbucks.

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Ethiopia’s Economic Boom Creates an On-Trade Coffee Opportunity

Howard TelfordAnalyst Insight by Howard Telford - Senior Beverages Analyst

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Ethiopia is renowned as the producer of some of the world’s highest quality coffee beans. According to the International Coffee Organization, Ethiopia was the world’s fifth largest producer in terms of crop output in 2014. The country has 1.2 million coffee farmers and the government estimates that about 15 million households are either directly or indirectly dependent on coffee for their livelihoods. The reputation of Ethiopia’s large Arabica yield is prominent in the branding of specialty coffee products in North America and Western Europe, in retail and on-trade cafés.

Despite the international reputation of Ethiopian coffee abroad, less attention has been paid to the robust local coffee culture that exists in Ethiopia, where traditional unpackaged domestic consumption and preparation is supplemented (although not supplanted) by a growing subset of premium coffee specialists in Addis Ababa. A thriving retail and on-trade market for local coffee is growing in tandem with the surging Ethiopian economy, with more pressure to retain locally produced coffee to satisfy emerging demand.

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March 4, 2015

The Rising Power of Female Consumers


Webinar | Thursday, March 19 | 9 a.m. CST / 2 p.m. GMT

The global female population totalled an estimated 3.6 billion in 2014 and is expected to reach 4.2 billion by 2030. Average disposable income amongst women is the highest it's ever been, and women are living longer than men.

What are you doing to reach this growing market?


Register now to learn:

  • The size and distribution of the female consumer market
  • Literacy and education rates
  • Labour participation
  • Purchasing power


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Three Things Missing From Your Business Strategy

Scott-RencherInsight by Scott Rencher - North American Director of Sales

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What most people are familiar with in the Market Research and Marketing world are the classic four P's: Product, Place, Price and Promotion. There's also a lot of buzz in the industry about mobile research, localization and big data. Much of it is pretty sexy in a geeky, infoverse kind of way. All of those sources, though, are as useful as a mobile map without a data plan if you are responsible for the long term direction of an organization.

There is an area of market research that hangs out around 10,000 feet in the planning stratosphere. If you wear an oxygen tank and don't pass out from the altitude, you will find there the four C's: Category, Customer, Channel and Competition, wrapped in Porter's Five Forces. Historically, good strategy often came from people with loads of experience, well-connected relationships, good intuition and a tolerance for calculated risk. When Google came along in 1998, it changed the game. It helped surface useful information from millions of 'experts' to anyone with a good internet connection. It also spawned a heavy DIY research culture. While it has helped fuel our curiosity and we can conveniently validated our instincts, confirmation bias is a significant hazard when Googling stuff, particularly if we don't fully understand the intentions behind a source. Yes, anytime someone publishes a report, an article, a blog post with data, that number serves a master: the person telling the story. When we can get hold of unbiased data, however, to challenge our conventional wisdom, justify our intuitions and compare all available options, then we can get to a better strategy. Anecdotes from a webpage or a snapshot in time isn't sufficient enough to win over and keep your stakeholders engaged. What they want to know is: How big is the prize? From where has it come and where is it going? Can we win it? Is it worth winning? Those are all smart questions to ask but getting to the answers is more difficult than some executives might think.

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The Growing Impact of Emerging Economies on the Internet


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The arrival of devices like budget smartphones has allowed low-income households in developing economies has led to increasing internet penetration in those markets. In 2013, 70% of internet users were located in developing countries. Mobile internet is the driving force behind this rapid growth.  Listen to the podcast for complete insight.

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March 3, 2015

The Colour of a Dress and Milan's Catwalks Illuminate Online/Real World Convergence

Daphne KasrielAnalyst Insight by Daphne Kasriel-Alexander - Consumer Trends Consultant

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Who would have thought that a posting on the colour of a dress worn to a wedding in Scotland, asking whether it was blue and black or white and gold, would spread like wildfire over social networks, engaging close to 30 million people within a matter of days. It polarized consumers and led to extended discussions on perception which broke traffic records on Buzzfeed and Tumblr and got twitterers tweeting with relish. Real world sales of the dress have soared.  Buoyed by simplicity and universality, this ‘debate’  “definitely felt like a special thing” said Buzzfeed’s editor in chief, Ben Smith. “It sort of erased the line between web culture and real culture”. Milan's Autumn/Winter 2015 catwalks too have been featuring symbols saluting the importance of things digital with fashion businesses switching their haute couture launches to the virtual world.

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Who's Buying the Most and Least Calories Worldwide?

Euromonitor explores the global purchase of calories around the world using the Passport Nutrition database.

Want access to even more global nutrition and dietary data? Request a demo today to learn how Passport Nutrition helps you position your products and company for success.

Back to School: Volunteering at Holy Angels in Bronzeville Chicago

Cat Dixby Cat Dix - Corporate Social Responsibility Manager

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The Big Shoulders Fund works across 89 different schools in Chicago, 74 elementary and 15 high schools, reaching nearly 24,000 students, 80% of those students are minorities, 61% of them are from low-income families, and 32% are not Catholic.  The organisation provides scholarships, special education programmes, instructional equipment; much needed school facility improvements, faculty support, operating grants and more to the schools.

Does it work?

On average by seventh grade, students in Big Shoulders Fund schools achieve at or above grade level on standardised tests.  Last year 77% of eighth graders chose to attend a Catholic or quality, college prep public option.  Of the last five graduating classes of Big Shoulders Fund scholars 83% enrolled in college in the Fall following high school graduation, well ahead of the local, state and national averages.

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March 2, 2015

Euromonitor to Partner with WWD Digital Forum: London 2015


Euromonitor International is pleased to partner with WWD Digital Forum: London Thursday April 30, 2015 from 8:00am - 5:30pm in London (UK).

The connected world has necessitated a new approach to digital marketing and omnichannel retailing. Brands and retailers are adapting with more sophisticated storytelling and new strategies to capture online and offline customers.

Hear new trends and actionable insight from global industry leaders at the 2015 WWD Digital Forum in London on April 30th. Curated by WWD exclusively for fashion, footwear, beauty and retail industry executives featuring the latest creative solutions in social, mobile and e-commerce from around the world. 

Request a copy of the Euromonitor International report, Internet vs. Store-BasedShopping: The Global Move Toward Omnichannel Retailingto learn more about the move to the omnichannel experience

Continue reading "Euromonitor to Partner with WWD Digital Forum: London 2015" »


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Recent Posts

Functionality is Key in Ready Meal Packaging

McDonald’s Experiments With McCafé Strategy in Developed Markets

Ethiopia’s Economic Boom Creates an On-Trade Coffee Opportunity

The Rising Power of Female Consumers

Three Things Missing From Your Business Strategy

The Growing Impact of Emerging Economies on the Internet

The Colour of a Dress and Milan's Catwalks Illuminate Online/Real World Convergence

Who's Buying the Most and Least Calories Worldwide?

Back to School: Volunteering at Holy Angels in Bronzeville Chicago

Euromonitor to Partner with WWD Digital Forum: London 2015