The World in 2015


The World in 2015

2015 should see another incremental step towards a stronger world economy. The population will reach 7.3 billion with 138 million babies born throughout the year, 19% of which will be in India. Globally, a baby born in 2015 can expect to live for 71.3 years, an increase of 3.6 years since 2000. The average age of the world’s population will be 30.3 years, but this ranges from a low of just 15.0 in Niger to a high of 46.8 years in Japan. Consumer expenditure will exceed US$45.7 trillion, and one-in-four dollars spent globally will be in the USA.

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December 18, 2014

Cuba: Key Market of the Future


Cuba is identified as one of the 20 Markets of the Future that will offer the most opportunities for consumer goods companies. Accelerating market liberalization and improvement of business environment is anticipated to boost employment and income growth, resulting in a sizeable increase in consumer expenditure by 2020. Alcoholic drinks is projected to become the largest consumer market over the forecast period, with spirits and beer being the most promising categories.

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Diplomatic Normalisation Promises Cuban Evolution for US Cigar Market

Shane_MacGuillAnalyst Insight by Shane MacGuill - Tobacco Analyst

The almost total thawing out of diplomatic relations between the US and Cuba, announced yesterday, 17th December by President Barack Obama, could lead to the smouldering of Cuban cigars from coast to coast in the US$8 billion dollar US cigar market. The biggest winners from the relaxing of the trade embargo with Cuba are likely to be Imperial Tobacco plc, the world’s 4th largest international tobacco company and part owner, with the Cuban government of the state cigar company Corporacion Habanos and the US tobacco specialist stores which currently supply around 40% of the country’s cigars and through which high price point Cuban offerings will largely be distributed.

Imperial Tobacco inherited  a 50% holding in the Cuban state cigar company Corporacion Habanos through its purchase of the French-Spanish tobacco giant Altadis in 2007. It is thought that the company, which distributes the Cohiba and Montecristo premium cigar brands outside the US and non-Cuban brands such as Romeo y Julieta within it, has been anticipating the relaxation of the trade embargo for some time and has plans to ramp up production by 50% to meet increased demand. However, in an analyst briefing in November 2014, Imperial CEO Alison Cooper made reference to some supply issues in Cuba which may or may not impact this target:

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December 17, 2014

Life in Europe in 2015


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In 2015, Europe will represent a combined consumer market of US$12,676 billion. It is home to Tweet-This16% of the world’s households, but 29% of its single person households. The average European will spend US$15,937 in 2015 and save just 10.5% of disposable income. With an average age of 40.2 years, how do European consumers live their lives?

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Konjakkens opp- og nedtur i Norge



Norge har verdens høyeste forbruk av konjakk per innbygger. Men konjakkens vekstpotensiale påvirkes av yngre generasjoners forbruksmønstre og vekst i kategorier som whisky(ey) og øl fra mikrobryggerier. Lytt til hele podcasten her for å få den fullstendige analysen av utviklingen i denne bransjen.

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FOSHU Gives Hint of Life to Japan’s Soft Drinks Market

Hope.LeeAnalyst Insight by Hope Lee - Senior Beverages Analyst

Many soft drinks companies in Japan face gloomy prospects as most categories are expected to continue to decline over the next few years. Despite various economy stimuli, one thing no politician or economist can change is the nation’s ageing population. As staples, soft drinks products require a sizeable consumer base and periodic sales peaks, for example during spells of warm weather, to maintain volume sales. In this highly saturated market the shrinking population is causing volume sales to decline and is a challenge to manufacturers seeking to sustain their businesses. However, the concept of FOSHU beverages has given manufacturers a glimpse of hope in recent years.

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December 16, 2014

The Rise of Social E-Beauty

Nicole_TyrimouAnalyst Insight by Nicole Tyrimou - Beauty and Personal Care Analyst

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November is arguably the most important month of the year for internet retailers and brands alike. There is “singles day” in China, which reportedly generated US$9 billion in sales this year, and, of course, the shopping weekend mayhem that is Black Friday and Cyber Monday at the end of the month. Despite Black Friday and Cyber Monday principally being a US phenomenon, with revenues reported at US$1.3 billion this year, they have been expanding into Europe and, specifically, the UK, which has the highest penetration for beauty e-commerce among mature markets at 9.1% in Tweet-This2013, while the global average remains below 5%.

However, the phenomenal rise of social media platforms that are hoping to turn their popularity into a commercial opportunity means that they are looking at the beauty industry as a good entry point for social commerce.

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Investing in Women Business Leaders: Good for Business, Good for Communities - Part II

Cat Dixby Cat Dix - Corporate Social Responsibility

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In October I wrote about the support we were providing to Vital Voices Global Partnership’s fellowship program in the Middle East and North Africa (MENA).  Here Samer Altaher, Vital Voices MENA Program Manager talks about the impact having exposure to Euromonitor’s market data had on the participants:

"Thanks to our partnership with Euromonitor, the VV GROW Fellows were able to access the Passport database during the in-person training in Amman, Jordan. The tool added breadth and depth to their market analysis. The Fellows were invited to a roundtable discussion lead by myself and I demonstrated the uses and features of the Passport tool. The Fellows discussed specific issues pertaining to their industries and market research needs, and were given the opportunity to locate relevant information using the tool. 

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European Banks in 2015: What to Expect?

Vita KrasodomskyteAnalyst Insight by Vita Krasodomskyte - Industrial Analyst

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The EU’s monetary intermediation industry still remains sluggish, growing by 2-3% per year in 2013-2014. Increasing regulation, slow economic growth and rather weak financial health is projected to remain among the major challenges for the European financial institutions in 2015.


Increasing European Central Bank role

Eurozone countries, in order to improve their banking activities, have established the banking union with common regulation and, by November 2014, the ECB had become the supervisor of all banks in the Eurozone area (around 6,000 in total). Increasing regulation is expected to continue to be seen in 2015 as well. The European Banking Authority will be increasingly focusing on risk assessment, which will remain a key priority for the European banking industry. Moreover, the development of the Single Rulebook and growing regulation in such areas as recovery and resolution, consumer protection and financial innovation will also continue throughout 2015.

EU banks still suffer from the slow economy

Economic growth is projected to remain weak over 2015. Total GDP in the EU is expected to only grow by less than 2% in 2015, thus further creating strong pressure on the financial market. Restructuring will be one of the key factors for an improvement in the performance of banks. In order to increase profitability, banks will have to sell capital-intensive loss-making units and focus more on just a few of the most profitable market segments.

Nearly 20% of EU’s largest banks fail the stress test

A total of 24 out of the 123 largest EU banks failed the stress test, coordinated by the European Banking Authority to measure the financial health of the EU banks by the end of 2013. The results of the stress test, published in October 2014, showed that the EU banks had a capital shortfall of close to EUR25 billion, meaning that close to 20% of the largest EU banks are not fully prepared for possible difficult economic conditions. As a result, following the instruction to cover the shortfalls, the year 2015 will remain challenging for the EU banks seeking to improve their financial health and cover their capital shortfalls.


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December 15, 2014

Euromonitor to Speak at e-Commerce 2015

E-konferencijos_LOGODate: March 19, 2015

Location: Vilnius, Lithuania

Presentation Date and Time: Thursday, March 19, 3-3:30 p.m.  

Event Description: E-commerce – is an annual online business community gathering with presentations and seminars. Values of the conference are: pragmatism, applicability and relevance for online businesses. Participants of the conference may apply new findings already the next day after the conference.

Program Committee has selected the most pragmatic and applicable topics for this year's conference and attracted speakers, who may disclose a certain topic in the best possible way: with many practical examples, figures and tips. Conference will take place in 3 halls at a time. There will be 27 presenters and about 500 participants.

Join Euromonitor International‘s Senior Research Analyst Roberta Kniuipyte as she discusses current trends and future prospects of the internet retailing market. Roberta‘s presentation will include an overview of internet retailing market, growth rates, opportunities and challenges which internet retailing market experience in today‘s world of technologies.

Event Website:

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Rationalising Intel’s Collaboration with Luxottica on Smart Glasses

Chloe WuAnalyst Insight by Chloe Wu - Personal Accessories and Eyewear Analyst

It has not been more than a year since Google Glass was first sold commercially to the public, and, despite an overall tepid reaction towards Google Glass, Luxottica is now forging ahead with yet another attempt at smart glasses.

This time, the eyewear juggernaut has teamed up with semiconductor giant Intel to produce smart eyewear. Essentially, Intel will provide engineering know-how, so that Luxottica can focus on industrial design, thereby keeping costs down and shortening the time to market.

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Recent Posts

Cuba: Key Market of the Future

Diplomatic Normalisation Promises Cuban Evolution for US Cigar Market

Life in Europe in 2015

Konjakkens opp- og nedtur i Norge

FOSHU Gives Hint of Life to Japan’s Soft Drinks Market

The Rise of Social E-Beauty

Investing in Women Business Leaders: Good for Business, Good for Communities - Part II

European Banks in 2015: What to Expect?

Euromonitor to Speak at e-Commerce 2015

Rationalising Intel’s Collaboration with Luxottica on Smart Glasses