This free e-book outlines the top five trends in beauty and personal care in 15 North and South American countries.
Some Trends Highlighted in the E-Book Include:
BB Creams have seen increased popularity in countries such as Brazil and Mexico as multifunctional face cream debuted in the market. In Brazil, these creams can be more expensive but are still performing well because consumers perceive them as multi-functional and find it cheaper to buy one slightly expensive product versus multiple items separately. In 2012, L'Oreal's Garnier brand launched the first BB cream in Mexico and since then several premium and mass brands have also launched BB creams, contributing to a wider product offering within the country.
Nail Products are still very popular in markets such as Argentina and the Dominican Republic. In Argentina, nail colour has taken over lipstick as the guilty indulgence for women and nail products are the best performing category for beauty and personal care in the country. Despite a decline in beauty and personal care sales in the Dominican Republic, nail products are the big winner with growth in both volume and value with innovation and colour ranges strengthening the trend.
Continue reading "Top Five Beauty and Personal Care Trends by Country in North and South America" »
Analyst Insight by Robert Porter - Toys and Games Analyst
Following the recent announcement of LEGO’s double-digit growth in 2013, Mattel has acquired Mega Brands, LEGO’s biggest competitor in construction toys, for US$460 million. With the global resources of Mattel now backing the well-established Mega Brands, category share could potentially start to drift from LEGO, especially in regions where it does not hold a dominant position. Below, Euromonitor International explores the potential ramifications of this acquisition across the world’s largest regions for traditional toys and games.
Value Share of Traditional Toys and Games for LEGO, Mattel and Mega Brands 2012 vs Absolute Value Forecast for Construction Toys, 2012-2017
Source: Euromonitor International
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Analyst Insight by Howard Telford - Beverages Analyst
As retailers seek greater content curation in terms of product mix and store design to improve the customer experience, the option of an in-store café has become another form of value addition for big box chains. This applies to apparel and luxury department stores as well as supermarkets and mass merchandise retailers. A quality cup of coffee or tea, offered on premises or taken to-go while browsing the shelves, can be a brand boosting value addition for shoppers. With fierce competition and multichannel retailing options reducing the necessity of the in-store trip, a café concession can be a valuable retailer tool.
In both North America and Western Europe, café/bar foodservice transactions through retail locations outpaced growth in traditional locations over the last five years. Major retailers have several options in how they approach their in-store café, either operating their own brand concept or adopting a licensing approach with major coffee specialist partners. The success of either model depends on the desire and taste of customers, varying by locality, but well executed store owned café concepts provide far more flexibility and potential return for retailers.
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Some manufacturing production is shifting away from mature developed regions like North America and Western Europe towards emerging regions with lower costs. The five countries with the highest percentage of their total employed population in manufacturing in 2013 are all emerging, including Taiwan and Slovenia. Asia dominates production, with 55.1% of total global manufacturing in 2013, yet complex manufacturing typically remains in developed regions, despite high wages.
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Car traffic volume continues to rise in the majority of countries for which data are available. One particularly notable exception is the USA where car traffic has declined by 4.9% since 2007 – equivalent to 130 billion fewer car-kilometres in 2012 than in 2007. The USA continues to be home to the world’s largest car parc with 129 million cars in use in 2012 and even two-thirds of the lowest earning 10% of households own a passenger car – the highest proportion outside of the Middle East.
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Analyst Insight by Audra Kasperaviciute - Industrial Analyst
The political tension in Ukraine has led to a significant drop in the value of the rouble, which has fallen by 11% against the euro since January 2014. The exchange rate stood at around RUB50 to the euro during the first days of March. Europe is one of Russia’s main import partners and further devaluation of the rouble will increase fears of snowballing import prices and inflation. The growing tension and possible trade restrictions from the US and Europe pose a threat to the country’s import-dependent markets - machine tools, electric engines and automotive parts - these being important components in Russia’s main heavy industries.
Rouble/Euro Exchange Rate, 1 February 2013 – 2 March 2014
Source: European Central Bank
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Analyst Insight by Magdalena Kondej - Head of Apparel and Footwear
Despite subdued consumer confidence in Western Europe, excessive discounting impeding profits and the slowdown in China, the global apparel and footwear industry generated incremental retail growth of US$85 billion in 2013, a growth rate of 5% (current terms, fixed exchange rates). However, the industry’s growth has become heavily dependent on the BRICs, which poses a risk going forward.
BRIC countries generated over a quarter of the world’s apparel and footwear sales and are expected to account for over 64% of projected global sales over the next 5 years. This carries risk because of the vulnerability of the economy in Brazil and Russia and the slowing economic growth in China. While the emerging markets are throwing invaluable lifelines to the apparel industry at a time of sluggish Western demand, diluting dependency on that growth will be a challenge.
Continue reading "Key Findings in Apparel and Footwear for 2014" »