Market research on the toys and games industry. Standardised and ...
Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.
This report discusses the current state of play of LEGO’s traditional toys and games business at a global level and gives a performance outlook for the years ahead. It considers LEGO’s strategy, from initiatives related to sustainability and social…
The global toys and games market is projected to grow 17% over the forecast period driven by middle-class households in Asia Pacific and Latin America. Manufacturers are also driving innovation in personalisation, digitalisation, kidults and…
Value sales of traditional toys and games in Western Europe grew in 2021, driven by the need for entertainment due to the prolonged COVID-19-induced social distancing measures and home seclusion. The expansion of the consumer audience, with adults…
Most toys are made from plastics, as the material is durable, washable and sturdy. Many toys ended up being thrown away, as children outgrow their toys quickly, causing a massive environmental impact. What are toy manufacturers doing to help mitigate…
Summer 2023 saw the hype levels for the Barbie movie going into overdrive., with Margot Robbie playing the lead role in the film about the world’s best-known doll. It would therefore be easy to overlook the fact that Mattel has other strong brands…