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115 posts categorized "Toys and Games"

February 25, 2015

LEGO Tightens Its Grip on Global Construction Toys

Utku_TanselAnalyst Insight by Utku Tansel - Head of Toys and Games Research

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As highlighted in our recent global company profile, LEGO, the world’s third biggest manufacturer of traditional toys and games, continues its dynamic expansion bolstered by the success of 2014’s The LEGO Movie. The world’s leading construction toys manufacturer was among the most dynamic toymakers in the world over 2009-2013, more than doubling its sales.

LEGO’s global strength is founded on its dominance of the construction toys category, in which it held a 65% value share in 2013. Construction toys accounted for 94% of the company’s global toys and games value sales during the year, with games and puzzles responsible for most of the remainder. However, LEGO decided to phase out its LEGO Games board game product line in 2013, judging that it did represent a sustainable fit with the company’s core long-term operations.

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February 24, 2015

Virtual Reality vs Augmented Reality

Matt HudakAnalyst Insight by Matt Hudak - Toys and Games Analyst

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As the video game industry continues to prepare for the arrival of virtual reality (VR) headsets in the next few years, a new headset device has just been unveiled that also has the potential to radically change the gaming landscape: Microsoft’s HoloLens. The new product is an augmented reality (AR) device akin to the Google Glass but is also radically different in many ways, capable of simulating three dimensional images in the real world. And while this product is likely some years away from entering the home it still gives rise to questions about the future of video games. Will we play in a virtual world or an augmented one?

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February 8, 2015

Hong Kong Toys Fair: The Rise of Technology in Toys

Utku_TanselAnalyst Insight by Utku Tansel - Head of Toys and Games

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Utku Tansel, Head of Toys and Games, presented the “Toys and Games: Global Trends, Developments and Prospects” address at Hong Kong Toys Fair and Conference over 12-15 January, highlighting some of the major macro drivers affecting toys and games sales globally, including economic and demographic trends. He also showcased the findings from Euromonitor International’s global research focusing on the performance of traditional toys and games, video games and digital gaming in key markets worldwide, providing data as well as commentary. Furthermore, his keynote speech featured the most recent fundamental developments affecting toys and games’ distribution worldwide. 

% Penetration of Electronics, Traditional Toys and Games, Rsp, Selected Markets

HongKongToyFair1

Source: Euromonitor International

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January 29, 2015

Global Trends, Developments and Prospects in Toys and Games

This presentation, originally given at the Hong Kong Toys and Games Fair 2015, address some of the major macro drivers affecting toys and games sales globally including economic and demographic trends. It also includes findings from Euromonitor International’s global research focusing on the performance of traditional toys and games, video games and digital gaming in key markets worldwide, providing data and commentary.

Continue reading "Global Trends, Developments and Prospects in Toys and Games" »

January 27, 2015

Estimating Category Leaders in FMCG Industries

Virgilijus NaruseviciusAnalyst Insight by Virgilijus Narusevicius - Senior Data Scientist

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In this article, we have attempted to characterise category leaders across FMCG industries and the typical market shares they achieve. “Category leader” is generally a highly coveted status as it allows price-setting power and a better ability to influence category trends, enables economies of scale and implies a better bargaining power over retailers and suppliers. It also suggests that the company is doing many things right and it is thus rather common to benchmark against the category leaders and study their past strategies. However, category leader shares vary between industries and a successful company in one industry may differ from another.

 

Figure 1: Average Category Leader Share across FMCG Industries

CAMI1

 

Source: Euromonitor International

Note:  Retail value sales

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January 15, 2015

Euromonitor to Speak at the Spielwarenmesse eG Press Conference and Toy Business Forum 2015

Spielwarenmasse-logo

Press Conference:

Date/Time: Thursday January 22, 2015 from 11a.m to 12:15 p.m.

Location: Exhibition Center, Nuremberg, Germany

Speaker: Clarissa Nicklaus, Senior Research Analyst at Euromonitor International

The Presentation: Clarissa will highlight some key facts and trends about the Toys and Games market worldwide and in Germany.

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January 5, 2015

Spielwarenmesse 2015 – Global Trends in Play

Toys-banner

Analyst Insight by Alexander Hutt - Research Analyst

Euromonitor International will be presenting at the 2015 Spielwarenmesse in Nuremberg on 28 January. The Global Trends in Play presentation will inform listeners of Euromonitor International’s research into the traditional toys and games industry. The presentation will discuss the performance of the traditional toys and games industry from a global and regional perspective in 2013, followed by a discussion about the most prominent trends that are affecting the industry and how they will manifest themselves over the next few years.

Research conducted by in-country analysts reveals that the global toys and games industry struggled to grow in 2013. Strong growth for traditional toys and games products has remained elusive for the industry since 2010. Key markets in Western Europe and North America have seen consumer expenditure on toys and games products constricted due to the effects of the recession and a general shift in spend toward video games in the past few years. 2013 was no different, as Western Europe and North America both underperformed global average growth rates.

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December 20, 2014

Both Developed and Emerging Markets Offer Good Opportunities in Toys Licensing

Utku_TanselAnalyst Insight by Utku Tansel - Head of Toys and Games Research

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As we explore in our new global briefing, licensing is continuing to have an increasing impact on traditional toys and games with more toy manufactures looking to create fresh intellectual property using TV and films and then leveraging these characters’ popularity to increase toy sales.  However, as this trend becomes increasingly more prevalent, competition increases, making opportunities more challenging to find globally.

Licensing1.1

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December 14, 2014

Which Toys Will Steal Christmas This Year?

Rob WalkerAnalyst Insight by Rob Walker - Contributing Analyst

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There is a famous epiphany at the end of Dr Seuss’ children’s classic How the Grinch Stole Christmas, when the Grinch, rather like Ebenezer Scrooge, feels compelled to see Christmas from an entirely new perspective. “Maybe Christmas, he thought, doesn’t come from a store. Maybe Christmas, perhaps, means a little bit more!”

It’s heart-warming stuff. And yes, it is that wonderful time of the year.

Like it or not, though, for millions of children around the world Christmas does come from a store. And toymakers and toy retailers must be thanking their lucky stars that it does. The festive season fuels a huge chunk of their annual sales (as much as half in key Western markets). Put simply, it makes or breaks the year.

So, who and what do we think will steal the show this Christmas time? Here are some products and trends to watch.

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December 13, 2014

Frozen Products Boost Stagnant Dress-Up Category

Damian ShoreAnalyst Insight by Damian Shore - Contributing Analyst

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“Elsa” dresses seem to be the must-have present for many little girls this Christmas, helping to boost value sales in the dressing-up and role play category – particularly in North America.

More than three million costumes sold in less than a year

Released in US cinemas during late November 2013, The Walt Disney Co’s animated children’s film Frozen has snowballed into a phenomenon among tweens, becoming the fifth-highest-grossing film in history after taking US$1.3 billion at the global box office. Frozen dolls are very popular, particularly Princess Snow Glow Elsa, more than 800 books are currently in print worldwide and The Disney Karaoke: Frozen App has reached number one in the iPad Entertainment Downloads category in over 100 countries, but it is in dressing-up and role-play in traditional toys and games where the brand is perhaps having the greatest resonance.

Continue reading "Frozen Products Boost Stagnant Dress-Up Category" »

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Recent Posts

LEGO Tightens Its Grip on Global Construction Toys

Virtual Reality vs Augmented Reality

Hong Kong Toys Fair: The Rise of Technology in Toys

Global Trends, Developments and Prospects in Toys and Games

Estimating Category Leaders in FMCG Industries

Euromonitor to Speak at the Spielwarenmesse eG Press Conference and Toy Business Forum 2015

Spielwarenmesse 2015 – Global Trends in Play

Both Developed and Emerging Markets Offer Good Opportunities in Toys Licensing

Which Toys Will Steal Christmas This Year?

Frozen Products Boost Stagnant Dress-Up Category