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101 posts categorized "Toys and Games"

September 27, 2014

Dawn of a New Era: The Unstoppable Rise of Digital Play

Utku_TanselAnalyst Insight by Utku Tansel - Head of Toys and Games Research

View Utku Tansel's profile on LinkedIn

Euromonitor International attended the second World Congress of Play in San Francisco on 8-10 September 2014, which brought the world’s leading diverse play companies together. Presenting at this key industry event for the second year running, I made a “Global Trends in Play: Consumer Fundamentals Falling into Place” address, focusing on some of the key findings from Euromonitor International’s latest global research, looking into the performance of traditional toys and games, video games and digital gaming, providing data as well as commentary.

Among others, one key trend that emerged at the congress was the unstoppable rise of digital gaming in the overall play industry. In 2013, digital gaming, a combination of PC/console game downloads, online games and mobile games, was the most dynamic category in overall toys and games globally, recording over 12% growth in value terms. The increasing penetration of smartphones and tablets, an improved gaming experience on these devices, as well as new game launches, all contributed greatly to the category’s phenomenal performance. Alongside the arrival of much anticipated next-generation console launches (Xbox One and PS4), digital gaming’s dynamism was one the main facilitators helping the global video games market to record a positive performance for the first time since 2009. 

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September 18, 2014

The Top Three Trends in Video Games

Rob-PorterAnalyst Insight by Robert Porter - Toys and Games Analyst

View Robert Porter's profile on LinkedIn

The video games industry is forecast to post sales growth of over US$23 billion globally over the 2013-2018 period. With a 6% CAGR over the forecast period, video games is expected to be far more dynamic than traditional toys and games, which is expected to record a CAGR of 3% over the same period. Many factors will contribute to this exciting growth, including new product development, key company competition and innovative payment models.

Global market size for video games hardware, software and digital gaming, 2013-2018

Source: Euromonitor International

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August 24, 2014

US To Overtake Japan in Mobile Games

Rob-PorterAnalyst Insight by Robert Porter - Toys and Games Analyst

Globally, digital gaming now represents 27% of video games sales in 2013, with mobile gaming being one of the most dynamic categories within digital gaming, growing by 10% in value terms. Japan is the largest mobile gaming market globally at US$1.1 billion, making up 20% of the global mobile games category. However, growth is forecast to plateau in Japan for mobile gaming, allowing the US to overtake in 2015. This is primarily because Japan’s social media players have helped facilitate the growth of free-to-play games proportionally more, impacting the growth of mobile games in a negative way over the forecast period.

Mobile Gaming Growth in Absolute Terms for Japan and the US, 2008-2018

Source: Euromonitor International

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July 24, 2014

Video Games Forecast Evens Out In Developed And Emerging Markets

Emi_VG2014ed-v1.0-01

Globally, video games is forecast to grow by over US$23 billion from 2013-2018; however, the majority of this growth will come from only 10 markets.  Within these markets, only emerging markets are expected to see double-digit growth, whilst the US stands on its own in absolute terms, contributing over a quarter of forecast sales globally.

 

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June 22, 2014

E3 Sets the Key Trends for the Video Games Industry Once Again

Rob-PorterAnalyst Insight by Robert Porter - Toys and Games Analyst

View Robert Porter's profile on LinkedIn

Euromonitor International attended the largest annual video gaming conference in the world, E3, held in Los Angeles, California, over 10-12 June. It highlighted some of the major macro drivers affecting the video games industry globally, such as technological innovations, new game releases and features as well as the strategic focus of key players in the industry. Major console companies such as SonyNintendo and Microsoft all had large exhibition areas to promote their latest and most powerful consoles as well as allow consumers to gain an insight into what is in store for the future from these three gaming giants. However, whether it is the power of these consoles that may change everything, other dynamics such as free-to-play games or the growing trend of mobile gaming remains to be seen.

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June 4, 2014

Euromonitor to Speak at World Congress of Play 2014

200-animatedEvent Dates: September 8-10, 2014

Event Description: Global Toy Experts and Creativity, Inc. Proudly Present the 2nd annual World Congress of Play - A conference that brings all the play industries together in one place at one time. Categories include Video Games, Traditional Toys, Digital Play, Board Games, Music, Entertainment, Theme Parks and more. Bringing the diverse play industries together will foster new relationships, ideas and business so that all may prosper in a rapidly changing play market.

Event Website: World Congress of Play

Utku_TanselSpeaker: Utku Tansel, Global Head of Toys and Games

View Utku Tansel's profile on LinkedIn

Presentation Time: Tuesday, September 9th at 2:20pm

Presentation Description: Presenting for the second year running in this key industry event, Utku Tansel will showcase the “Global Trends in Play: Consumer Fundamentals Falling into Place” address focusing on some of the major macro drivers impacting toys and games sales globally including economic and demographics trends. He will also present some of the key findings from Euromonitor International’s latest global research looking into the performance of traditional toys and games, video games and digital gaming, providing data as well as commentary. Additionally, his presentation will feature the most recent fundamental developments affecting toys and games distribution worldwide.

June 3, 2014

New 2013 Toys and Games Data Published

Tous and Games 2014 data giveaway

Traditional toys and games and video games performed well in 2013 with each segment recording about 4% growth and 2014 will be a record year for global growth overall. In the next five years, Euromonitor expects China to be the fastest growing market for toys and games with a projected value growth of over 9%.

Download a free extract of our newly published Toys and Games data:

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June 2, 2014

Global Toys Sales Record Accelerating Growth

EMI_acceleratedGlobalGrowth-v1.0

download as pdf

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A Global Overview of the Toys and Games Industry

 

Traditional toys and games and video games performed well in 2013 with each segment recording about a four percent growth. Latin America and Eastern Europe spurred traditional toys and games sales, and the release of two next-generation consoles in 2013 accelerated growth in the video games segment. In the next five years, Euromonitor expects China to be the fastest growing market for toys and games with a projected value growth of over nine percent.

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May 22, 2014

PlayCon 2014: Toys Sales via Internet Reach New Heights

Utku_TanselAnalyst Insight by Utku Tansel - Head of Toys and Games

View Utku Tansel's profile on LinkedIn

I presented the Toys and Games: Key Trends Shaping Consumer Demand address at PlayCon held in Arizona, US over May 7-9, highlighting some of the major macro drivers affecting toys and games sales worldwide, including economic and demographic trends, while focusing on the global performance of traditional toys and games, video games and digital gaming. My keynote speech also included an assessment of youth leisure time activities and the role of technology, as well as the typical purchase decision-making process for global consumers when they are buying toys and games.

One of the key trends to emerge at the congress, which was attended by over 150 high-profile toy industry professionals from key companies and organisations, was the unstoppable rise of internet retailing in traditional toys and games.  The preliminary findings from Euromonitor International’s latest global research, due to be published in June, confirm this important trend, now shaping the toy distribution landscape worldwide. Increasing internet penetration and usage, competitive pricing and wide product availability have made internet retailing a clear winner in traditional toys and games.  

% of Traditional Toys Sold Via Internet, Selected Markets, 2008/2013

Source: Euromonitor International

Continue reading "PlayCon 2014: Toys Sales via Internet Reach New Heights" »

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Recent Posts

Dawn of a New Era: The Unstoppable Rise of Digital Play

The Top Three Trends in Video Games

US To Overtake Japan in Mobile Games

Video Games Forecast Evens Out In Developed And Emerging Markets

E3 Sets the Key Trends for the Video Games Industry Once Again

Euromonitor to Speak at World Congress of Play 2014

New 2013 Toys and Games Data Published

Global Toys Sales Record Accelerating Growth

A Global Overview of the Toys and Games Industry

PlayCon 2014: Toys Sales via Internet Reach New Heights