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July 24, 2014

Video Games Forecast Evens Out In Developed And Emerging Markets

Emi_VG2014ed-v1.0-01

Globally, video games is forecast to grow by over US$23 billion from 2013-2018; however, the majority of this growth will come from only 10 markets.  Within these markets, only emerging markets are expected to see double-digit growth, whilst the US stands on its own in absolute terms, contributing over a quarter of forecast sales globally.

 

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June 22, 2014

E3 Sets the Key Trends for the Video Games Industry Once Again

Rob-PorterAnalyst Insight by Robert Porter - Toys and Games Analyst

View Robert Porter's profile on LinkedIn

Euromonitor International attended the largest annual video gaming conference in the world, E3, held in Los Angeles, California, over 10-12 June. It highlighted some of the major macro drivers affecting the video games industry globally, such as technological innovations, new game releases and features as well as the strategic focus of key players in the industry. Major console companies such as SonyNintendo and Microsoft all had large exhibition areas to promote their latest and most powerful consoles as well as allow consumers to gain an insight into what is in store for the future from these three gaming giants. However, whether it is the power of these consoles that may change everything, other dynamics such as free-to-play games or the growing trend of mobile gaming remains to be seen.

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June 4, 2014

Euromonitor to Speak at World Congress of Play 2014

200-animatedEvent Dates: September 8-10, 2014

Event Description: Global Toy Experts and Creativity, Inc. Proudly Present the 2nd annual World Congress of Play - A conference that brings all the play industries together in one place at one time. Categories include Video Games, Traditional Toys, Digital Play, Board Games, Music, Entertainment, Theme Parks and more. Bringing the diverse play industries together will foster new relationships, ideas and business so that all may prosper in a rapidly changing play market.

Event Website: World Congress of Play

Utku_TanselSpeaker: Utku Tansel, Global Head of Toys and Games

View Utku Tansel's profile on LinkedIn

Presentation Time: Tuesday, September 9th at 2:20pm

Presentation Description: Presenting for the second year running in this key industry event, Utku Tansel will showcase the “Global Trends in Play: Consumer Fundamentals Falling into Place” address focusing on some of the major macro drivers impacting toys and games sales globally including economic and demographics trends. He will also present some of the key findings from Euromonitor International’s latest global research looking into the performance of traditional toys and games, video games and digital gaming, providing data as well as commentary. Additionally, his presentation will feature the most recent fundamental developments affecting toys and games distribution worldwide.

June 3, 2014

New 2013 Toys and Games Data Published

Tous and Games 2014 data giveaway

Traditional toys and games and video games performed well in 2013 with each segment recording about 4% growth and 2014 will be a record year for global growth overall. In the next five years, Euromonitor expects China to be the fastest growing market for toys and games with a projected value growth of over 9%.

Download a free extract of our newly published Toys and Games data:

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June 2, 2014

Global Toys Sales Record Accelerating Growth

EMI_acceleratedGlobalGrowth-v1.0

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A Global Overview of the Toys and Games Industry

 

Traditional toys and games and video games performed well in 2013 with each segment recording about a four percent growth. Latin America and Eastern Europe spurred traditional toys and games sales, and the release of two next-generation consoles in 2013 accelerated growth in the video games segment. In the next five years, Euromonitor expects China to be the fastest growing market for toys and games with a projected value growth of over nine percent.

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May 22, 2014

PlayCon 2014: Toys Sales via Internet Reach New Heights

Utku_TanselAnalyst Insight by Utku Tansel - Head of Toys and Games

View Utku Tansel's profile on LinkedIn

I presented the Toys and Games: Key Trends Shaping Consumer Demand address at PlayCon held in Arizona, US over May 7-9, highlighting some of the major macro drivers affecting toys and games sales worldwide, including economic and demographic trends, while focusing on the global performance of traditional toys and games, video games and digital gaming. My keynote speech also included an assessment of youth leisure time activities and the role of technology, as well as the typical purchase decision-making process for global consumers when they are buying toys and games.

One of the key trends to emerge at the congress, which was attended by over 150 high-profile toy industry professionals from key companies and organisations, was the unstoppable rise of internet retailing in traditional toys and games.  The preliminary findings from Euromonitor International’s latest global research, due to be published in June, confirm this important trend, now shaping the toy distribution landscape worldwide. Increasing internet penetration and usage, competitive pricing and wide product availability have made internet retailing a clear winner in traditional toys and games.  

% of Traditional Toys Sold Via Internet, Selected Markets, 2008/2013

Source: Euromonitor International

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May 21, 2014

Licensing Domestic Properties a Key Growth Strategy for Toys and Games Companies in Japan

Ayako (2)With Ayako Homma, Research Analyst

Licensing remains a key growth strategy for toy manufacturers to drive sales within the traditional toys and games market. In Japan, the majority of popular licenses are homegrown characters. Besides the well-known Hello Kitty character, there are many popular and long-established domestic characters such as Anpanman and Doraemon that play key roles in toy companies’ strategies. As licensing will remain a key factor driving sales in the global toy market, toy manufacturers need to understand the role of local as well as international licensing trends both in Japan and worldwide.

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April 13, 2014

China and the US at Odds in Online Games

Rob-PorterAnalyst Insight by Rob Porter - Toys and Games Analyst

View Robert Porter's profile on LinkedIn

Globally, online games is forecast a gain of more than US$4.7 billion in absolute terms over 2012-2017, making it one of the fastest growing categories in video games. However, not all markets will contribute to this growth. In the US, online games sales have shifted from a subscription payment model to a free-to-play system, hence the country’s weaker forecast. China, however, is anticipated strong growth globally in absolute sales over the coming years as online games there have witnessed a move in the opposite direction, from free-to-play to a subscription model.

Absolute Sales of Online Games in the US and China, 2012-2017

Source: Euromonitor International

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April 6, 2014

Mattel: The Largest Toy Maker Enjoys Positive Growth

Utku_TanselAnalyst Insight by Utku Tansel - Head of Toys and Games

View Utku Tansel's profile on LinkedIn

As highlighted in our recent global company profile, Mattel remains the largest traditional toys and games manufacturer in the world focusing across a variety of traditional toys and games categories generating over US$10 billion in sales in 2012. The company recorded growth of 5.3% in 2012 across traditional toys and games.

Three of Mattel’s brands are in the top five in terms of global dolls and accessories brand share and the company is the largest player in this category with a 33% value share. In model vehicles, the top three brands by share globally belong to Mattel in 2012, also making it the largest player in this category with a value share exceeding 28% in 2012. In dolls and accessories, the toy maker’s main properties include the iconic Barbie brand, as well as Monster High and American Girl. In model vehicles, Mattel’s main brands consist of Hot Wheels, Matchbox and Cars.

Mattel has consolidated its 2011 acquisition of HIT Entertainment to strengthen its position in the baby and pre-school categories. The main brand to have contributed to this consolidation was Thomas and Friends, however, this still only commands a small fraction of the categories overall. 

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Recent Posts

Video Games Forecast Evens Out In Developed And Emerging Markets

E3 Sets the Key Trends for the Video Games Industry Once Again

Euromonitor to Speak at World Congress of Play 2014

New 2013 Toys and Games Data Published

Global Toys Sales Record Accelerating Growth

A Global Overview of the Toys and Games Industry

PlayCon 2014: Toys Sales via Internet Reach New Heights

Licensing Domestic Properties a Key Growth Strategy for Toys and Games Companies in Japan

China and the US at Odds in Online Games

Mattel: The Largest Toy Maker Enjoys Positive Growth