Home » Toys and Games

90 posts categorized "Toys and Games"

April 13, 2014

China and the US at Odds in Online Games

Rob-PorterAnalyst Insight by Rob Porter - Toys and Games Analyst

View Robert Porter's profile on LinkedIn

Globally, online games is forecast a gain of more than US$4.7 billion in absolute terms over 2012-2017, making it one of the fastest growing categories in video games. However, not all markets will contribute to this growth. In the US, online games sales have shifted from a subscription payment model to a free-to-play system, hence the country’s weaker forecast. China, however, is anticipated strong growth globally in absolute sales over the coming years as online games there have witnessed a move in the opposite direction, from free-to-play to a subscription model.

Absolute Sales of Online Games in the US and China, 2012-2017

Source: Euromonitor International

Continue reading "China and the US at Odds in Online Games" »

April 6, 2014

Mattel: The Largest Toy Maker Enjoys Positive Growth

Utku_TanselAnalyst Insight by Utku Tansel - Head of Toys and Games

View Utku Tansel's profile on LinkedIn

As highlighted in our recent global company profile, Mattel remains the largest traditional toys and games manufacturer in the world focusing across a variety of traditional toys and games categories generating over US$10 billion in sales in 2012. The company recorded growth of 5.3% in 2012 across traditional toys and games.

Three of Mattel’s brands are in the top five in terms of global dolls and accessories brand share and the company is the largest player in this category with a 33% value share. In model vehicles, the top three brands by share globally belong to Mattel in 2012, also making it the largest player in this category with a value share exceeding 28% in 2012. In dolls and accessories, the toy maker’s main properties include the iconic Barbie brand, as well as Monster High and American Girl. In model vehicles, Mattel’s main brands consist of Hot Wheels, Matchbox and Cars.

Mattel has consolidated its 2011 acquisition of HIT Entertainment to strengthen its position in the baby and pre-school categories. The main brand to have contributed to this consolidation was Thomas and Friends, however, this still only commands a small fraction of the categories overall. 

Mattel Opinion 3.png

Continue reading "Mattel: The Largest Toy Maker Enjoys Positive Growth" »

March 23, 2014

Crowdsourcing Benefits True FMCG Toy Companies

Rob-PorterAnalyst Insight by Robert Porter - Toys and Games Analyst

View Robert Porter's profile on LinkedIn

Crowdsourcing has been a growing trend across industries, enabling consumer to have their say in the direction a company is going, whilst offering ideas and front of mind marketing in exchange. One of the factors that underpins the success of crowdsourcing is the speed at which an idea from the public can be implemented by a manufacturer. This is because consumers are prone to changing their minds quickly and so the speed at converting this idea is essential in capturing the demands of consumers. Therefore, it could be argued that crowdsourcing is better suited to companies in FMCG markets. But are toy companies capable of turning around ideas this quickly or do they use crowdsourcing for different reasons?

Global Company Value Sales for PepsiCo Inc, Activision Blizzard Inc and LEGO Group: 2008-2012

Source: Euromonitor International

Continue reading "Crowdsourcing Benefits True FMCG Toy Companies" »

March 21, 2014

“RC Rampage” Emerges as One of the Top Trends at the Latest American International Toy Fair

Utku_TanselAnalyst Insight by Utku Tansel - Head of Toys and Games

View Utku Tansel's profile on LinkedIn

Euromonitor International attended the American International Toy Fair held in New York City from 16-19 February 2014. Now in its 111th year, it is the largest toy event held in the western hemisphere, bringing together more than 1,150 exhibitors to showcase an estimated 150,000 toy and youth entertainment products from 100 countries.

Nicknamed “RC Rampage” by the TIA (US Toy Association) during its annual toy trends presentation at the fair, the influx of innovative remote control vehicles for various ages and a wide range of price points was one of the key trends noted at the fair, among others. Radio/remote control toys have been out of the limelight for some time, perhaps being overshadowed by other fast-growing traditional toys and games categories such as construction, pre-school and dolls and accessories. The TIA’s presentation included many new products in this category from the exhibition hall, including Torch Fire Truck, Zombie Runner, iFly, Aqua Racers and Micro Drone 2.0.

Radio/Remote Control Toys, Top Performing Markets Globally, 2012-2017, CAGR, RSP

Source: Euromonitor International

Continue reading "“RC Rampage” Emerges as One of the Top Trends at the Latest American International Toy Fair" »

March 17, 2014

Lego Secures Long Term Success with Release of Lego Movie

 

Toys and games is one of largest industries for licensed products globally. Hasbro's Transformers and Mattel's Cars are influential players in licensed toys, and each brand launch coincided with a movie release. Robert Porter, Toys and Games Research Analyst, states that these franchises will eventually end, but the Lego Group has secured long-term success with the release of the Lego Movie. By placing licensed property such as Batman and Superman in the film with its main characters, Lego will not have to rely on licensed creations when selling new products.

Watch on Youtube

March 11, 2014

Could Mattel’s Acquisition of Mega Brands Threaten LEGO?

Rob-PorterAnalyst Insight by Robert Porter - Toys and Games Analyst

View Robert Porter's profile on LinkedIn

Following the recent announcement of LEGO’s double-digit growth in 2013, Mattel has acquired Mega Brands, LEGO’s biggest competitor in construction toys, for US$460 million. With the global resources of Mattel now backing the well-established Mega Brands, category share could potentially start to drift from LEGO, especially in regions where it does not hold a dominant position. Below, Euromonitor International explores the potential ramifications of this acquisition across the world’s largest regions for traditional toys and games.

Value Share of Traditional Toys and Games for LEGO, Mattel and Mega Brands 2012 vs Absolute Value Forecast for Construction Toys, 2012-2017

Source: Euromonitor International

Continue reading "Could Mattel’s Acquisition of Mega Brands Threaten LEGO?" »

March 7, 2014

Euromonitor to Speak at PlayCon 2014

PlayCon.png

Date: May 7-9, 2014

Location: The Westin Kierland, Scottsdale, Arizona, US

Event Description: PlayCon, TIA’s (US Toy Industry Association - world’s largest toys association) international conference of play professionals, is the toy industry’s annual gathering for play professionals who are looking to network with peers and industry icons and receive cutting edge research, ideas and inspiration. The three-day conference features general assembly presentations by industry influencers and thought-leaders, interactive workshops, networking lunches, evening events and social activities.

Utku_TanselSpeaker: Utku Tansel - Head of Toys and Games

View Utku Tansel's profile on LinkedIn

Presentation Title: Toys and Games: Key Trends Shaping Consumer Demand

Presentation Description: This presentation will address some of the major macro drivers affecting toys and games sales globally including economic and demographics trends while exploring the youth leisure time activities and the role of technology. He will also present the preliminary findings from Euromonitor International’s latest global research focusing on the performance of traditional toys and games, video games and digital gaming in key markets worldwide, providing data and commentary. Furthermore, his presentation will feature the typical purchase decision-making process for global consumers when they are buying toys and games.

Continue reading "Euromonitor to Speak at PlayCon 2014" »

February 26, 2014

2014: A New Beginning for Gaming

Matt HudakAnalyst Insight by Matthew Hudak - Research Analyst

View Matthew Hudak's profile on LinkedIn

Last year we looked at what to expect from gaming in 2013 as consumers awaited the arrival of new consoles from Microsoft and Sony. Now that these next generation consoles have finally arrived, with strong launch sales, everyone is looking to see which direction video games will take this year. 2014 could shape up to be very different from previous years as publishers rush to fill their next generation software line-ups with sequels and a number of new intellectual properties (IPs). In addition to this influx of new games, new hardware is set to be introduced this year which could radically alter the gaming landscape.

Making Room for New Ideas

At the end of 2013 Microsoft reported that it had sold over three million Xbox One consoles worldwide, while Sony announced it had sold 4.2 million PlayStation 4 units globally. With a large number of new consoles in consumers’ hands, 2014 is going to be the ideal time for many game makers to try to launch a new franchise. Consumers are far more willing to try new properties after they have bought a new system. This willingness comes in part from a desire to see the full capabilities of their newly purchased systems, which new games like Knack for the PS4 and Ryse: Son of Rome for the Xbox One are clearly geared towards. In addition, many consumers are eager to build up their fledgling video game collections for their new systems. It is therefore unsurprising that a large number of new IPs from major developers are set to be released this year. Games like Titanfall, Watch Dogs, Evolve, Dying Light and Destiny come from studios with prestige from previous successes and have the potential to become long-running franchises if they can find acceptance with these initial games. At the moment, many of the companies behind these games seem confident in their eventual success, with Activision CEO Bobby Kotick going so far as to predict that its new game, Destiny, would be the “best selling new video game IP in history”.

Continue reading "2014: A New Beginning for Gaming" »

February 22, 2014

GAME IPO Does Not Spell Resurgence Of Media Product Stores

Rob-PorterAnalyst Insight by Rob Porter - Toys and Games Analyst

In March, 2012, GAME entered administrations and was subsequently purchased by the Private Equity firm, OpCapita, the following week.  Nearly two years on and GAME might be up for an IPO, so what has changed to make this the nearly bankrupt retailer an exciting investment opportunity worth potentially £300 million?  Following the acquisition, certain strategic streamlining measures have taken place which may have optimized the business and the launch of the Xbox One and PS4 at the end of last year have certainly reinvigorated sales for video games across the board.  However, media product stores, the retailing channel that GAME falls under, is still a shrinking channel and the new console releases show now sign of changing the cyclical nature of video games.  Therefore, perhaps GAME does not offer an interesting long term investment opportunity, but rather now would be the best time for an IPO when its value could be at its highest, as it is set to decline in the future.

World Static and Hand-held Consoles Value Growth (% rsp) 1998-2012

Source: Euromonitor International

Continue reading "GAME IPO Does Not Spell Resurgence Of Media Product Stores" »

February 15, 2014

Emerging Markets Hold the Key for Further Success in Toys and Games

Utku_TanselAnalyst Insight by Utku Tansel - Head of Toys and Games

View Utku Tansel's profile on LinkedIn

As I explore in Euromonitor International's new global briefing "Toys and Games in Emerging Markets: Consumer Fundamentals Falling into Place", emerging economies already account for a considerable share of the global toy market, and will provide the strongest boost to global toy and games sales between 2012 and 2017. Latin America has been one of the fastest growing toys and games market globally, while in a few short years Asia Pacific is projected to become the largest toys market, overtaking both North America and Western Europe. Hence, all major global toys manufacturers are increasingly seeking ways to enter and expand their presence in these markets. The strategies they adopt now will determine their success in coming years.

TG Emerging 1.png

Continue reading "Emerging Markets Hold the Key for Further Success in Toys and Games" »

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...


View our YouTube Channel Follow Euromonitor on Twitter Become a Fan on Facebook Connect with Euromonitor on LinkedIn




Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

China and the US at Odds in Online Games

Mattel: The Largest Toy Maker Enjoys Positive Growth

Crowdsourcing Benefits True FMCG Toy Companies

“RC Rampage” Emerges as One of the Top Trends at the Latest American International Toy Fair

Lego Secures Long Term Success with Release of Lego Movie

Could Mattel’s Acquisition of Mega Brands Threaten LEGO?

Euromonitor to Speak at PlayCon 2014

2014: A New Beginning for Gaming

GAME IPO Does Not Spell Resurgence Of Media Product Stores

Emerging Markets Hold the Key for Further Success in Toys and Games