Star Wars is currently one of the most significant licensed properties in the world, with a fan base that spans generations. Its license can be found in nearly every area of retail, especially toys and games, where there are countless traditional toys and video games based on the property. And, despite the fact that the core Star Wars theatrical film series has not had a new film in roughly a decade, the brand still manages to be a major draw for people around the globe. With a new film coming out in 2015, Star Wars’ already large effect on toys and games might get even bigger.
Source: Euromonitor International