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109 posts categorized "Toys and Games"

December 21, 2014

Euromonitor to Partner and Speak at the Spielwarenmesse eG Press Conference and Toy Business Forum 2015

Spielwarenmasse-logo

Press Conference:

Date/Time: Thursday January 22, 2015 from 11a.m to 12:15 p.m.

Location: Exhibition Center, Nuremberg, Germany

Speaker: Clarissa Nicklaus, Senior Research Analyst at Euromonitor International

The Presentation: Clarissa will highlight some key facts and trends about the Toys and Games market worldwide and in Germany. Presentation delivered in German.

Continue reading "Euromonitor to Partner and Speak at the Spielwarenmesse eG Press Conference and Toy Business Forum 2015" »

December 20, 2014

Both Developed and Emerging Markets Offer Good Opportunities in Toys Licensing

Utku_TanselAnalyst Insight by Utku Tansel - Head of Toys and Games Research

View Utku Tansel's profile on LinkedIn

As we explore in our new global briefing, licensing is continuing to have an increasing impact on traditional toys and games with more toy manufactures looking to create fresh intellectual property using TV and films and then leveraging these characters’ popularity to increase toy sales.  However, as this trend becomes increasingly more prevalent, competition increases, making opportunities more challenging to find globally.

Licensing1.1

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December 14, 2014

Which Toys Will Steal Christmas This Year?

Rob WalkerAnalyst Insight by Rob Walker - Contributing Analyst

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There is a famous epiphany at the end of Dr Seuss’ children’s classic How the Grinch Stole Christmas, when the Grinch, rather like Ebenezer Scrooge, feels compelled to see Christmas from an entirely new perspective. “Maybe Christmas, he thought, doesn’t come from a store. Maybe Christmas, perhaps, means a little bit more!”

It’s heart-warming stuff. And yes, it is that wonderful time of the year.

Like it or not, though, for millions of children around the world Christmas does come from a store. And toymakers and toy retailers must be thanking their lucky stars that it does. The festive season fuels a huge chunk of their annual sales (as much as half in key Western markets). Put simply, it makes or breaks the year.

So, who and what do we think will steal the show this Christmas time? Here are some products and trends to watch.

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December 13, 2014

Frozen Products Boost Stagnant Dress-Up Category

Damian ShoreAnalyst Insight by Damian Shore - Contributing Analyst

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“Elsa” dresses seem to be the must-have present for many little girls this Christmas, helping to boost value sales in the dressing-up and role play category – particularly in North America.

More than three million costumes sold in less than a year

Released in US cinemas during late November 2013, The Walt Disney Co’s animated children’s film Frozen has snowballed into a phenomenon among tweens, becoming the fifth-highest-grossing film in history after taking US$1.3 billion at the global box office. Frozen dolls are very popular, particularly Princess Snow Glow Elsa, more than 800 books are currently in print worldwide and The Disney Karaoke: Frozen App has reached number one in the iPad Entertainment Downloads category in over 100 countries, but it is in dressing-up and role-play in traditional toys and games where the brand is perhaps having the greatest resonance.

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December 4, 2014

Brick 2014 Thrills UK’s LEGO Enthusiasts

Utku_TanselAnalyst Insight by Utku Tansel - Head of Toys and Games Research

View Utku Tansel's profile on LinkedIn

Euromonitor International attended Brick 2014: Built for LEGO Fans, formerly known as The LEGO Show, held between 27-30 November in ExCel, London. Originally scheduled to take place in May at The O2, the organisers had to move to the bigger ExCeL Centre to accommodate the strong demand for tickets.  It seems like it is the company’s preference to create its own show from time to time, making sure that no-one else steals the limelight.

Reconstruction of London's Shard, Borough Market and Big Ben

Reconstruction of London's Shard, Borough Market and Big Ben in LEGO

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November 24, 2014

Euromonitor to Speak at Hong Kong Toys and Games Fair

Toys & Games Fair logo

Date: January 12-15, 2015

Location: Hong Kong Convention and Exhibition Centre, Hong Kong

Event Description: Organised by the HKTDC and held at the HKCEC, the Hong Kong Toys & Games Fair is the largest toy industry event in Asia. Exhibits include educational toys and games, electronic and radio/remote control toys, festive and party items, outdoor and sports toys, toy packaging, smart-tech toys, plush toys, dolls and video games. The fair also includes a Kidult World featuring hobby goods, vehicles, mechanical toys and action figures.

Utku_TanselSpeaker: Utku Tansel, Head of Toys and Games Research at Euromonitor International

View Utku Tansel's profile on LinkedIn

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October 28, 2014

Event Recap: Brasil Games Show 2014

Analyst Insight by Leonardo Freitas - Research Analyst

During 8-11 October, the Brasil Games Show (BGS) fair was held in São Paulo. The fair is the biggest of its kind in Latin America, and serves as a display for new global and local trends, as well as offering matchmaking possibilities for the video games industry.

Brazil shows major potential: On the vanguard of the world´s video games market

Brazilian video game fans are becoming more fanatical, and are more closely following global trends. Brasil Games Show 2014 illustrated that the global video games market is looking at Brazil with keen interest, and seeing great potential in consumers that are becoming more mature regarding their choices, and increasing average expenditure. The market value of the video games market in Brazil was US$ 350 million in 2008, including hardware (consoles), software and digital games. In 2013, the market value increased to reach US$ 1.1 billion.

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October 17, 2014

Brand Licensing Europe Enjoys A Great Buzz But Where Was LEGO?

Utku_TanselAnalyst Insight by Utku Tansel - Head of Toys and Games Research

View Utku Tansel's profile on LinkedIn

Euromonitor International attended the Brand Europe Licensing Fair, the only pan-European event dedicated to licensing and brand extension, held between 7-9 October in Olympia, London. The show was officially the biggest to date in its 16 year history, featuring around 235 exhibitors of which over 55 were new. Bandai Namco, the world’s fifth largest toy maker, also decided to attend for the first time this year. Featuring three distinct showrooms, namely Character and Entertainment, Brands and Life Style and Art, Design and Image, the exhibition’s span covered many industries and categories including traditional toys and games, video games, film, TV, entertainment, sports, automotive, publishing, art and design, fashion charity and heritage licensing.  

BLE pic.jpg 

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September 27, 2014

Dawn of a New Era: The Unstoppable Rise of Digital Play

Utku_TanselAnalyst Insight by Utku Tansel - Head of Toys and Games Research

View Utku Tansel's profile on LinkedIn

Euromonitor International attended the second World Congress of Play in San Francisco on 8-10 September 2014, which brought the world’s leading diverse play companies together. Presenting at this key industry event for the second year running, I made a “Global Trends in Play: Consumer Fundamentals Falling into Place” address, focusing on some of the key findings from Euromonitor International’s latest global research, looking into the performance of traditional toys and games, video games and digital gaming, providing data as well as commentary.

Among others, one key trend that emerged at the congress was the unstoppable rise of digital gaming in the overall play industry. In 2013, digital gaming, a combination of PC/console game downloads, online games and mobile games, was the most dynamic category in overall toys and games globally, recording over 12% growth in value terms. The increasing penetration of smartphones and tablets, an improved gaming experience on these devices, as well as new game launches, all contributed greatly to the category’s phenomenal performance. Alongside the arrival of much anticipated next-generation console launches (Xbox One and PS4), digital gaming’s dynamism was one the main facilitators helping the global video games market to record a positive performance for the first time since 2009. 

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September 18, 2014

The Top Three Trends in Video Games

Rob-PorterAnalyst Insight by Robert Porter - Toys and Games Analyst

View Robert Porter's profile on LinkedIn

The video games industry is forecast to post sales growth of over US$23 billion globally over the 2013-2018 period. With a 6% CAGR over the forecast period, video games is expected to be far more dynamic than traditional toys and games, which is expected to record a CAGR of 3% over the same period. Many factors will contribute to this exciting growth, including new product development, key company competition and innovative payment models.

Global market size for video games hardware, software and digital gaming, 2013-2018

Source: Euromonitor International

Continue reading "The Top Three Trends in Video Games" »

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Recent Posts

Euromonitor to Partner and Speak at the Spielwarenmesse eG Press Conference and Toy Business Forum 2015

Both Developed and Emerging Markets Offer Good Opportunities in Toys Licensing

Which Toys Will Steal Christmas This Year?

Frozen Products Boost Stagnant Dress-Up Category

Brick 2014 Thrills UK’s LEGO Enthusiasts

Euromonitor to Speak at Hong Kong Toys and Games Fair

Event Recap: Brasil Games Show 2014

Brand Licensing Europe Enjoys A Great Buzz But Where Was LEGO?

Dawn of a New Era: The Unstoppable Rise of Digital Play

The Top Three Trends in Video Games