Home » Toys and Games

129 posts categorized "Toys and Games"

July 16, 2015

Toy Licensing: Which Markets to Target?

Utku_TanselAnalyst Insight by Utku Tansel - Head of Toys and Games

View Utku Tansel's profile on LinkedIn

Penetration of licensed toys in overall traditional toys and games registered an increase in almost all markets over 2008-2014. This is because licensed toys have a character narrative and multimedia marketing strategies, including film releases, which help drive sales of these products. However, licensed toys tend to be more expensive than their non-licensed equivalents.

By looking at the top markets globally for licensed toys and comparing these with forecast disposable income per capita, it is possible to determine which markets offer the best opportunities for toy manufacturers.

Top Markets by Value and % Split for Licensed Traditional Toys and Games 2014 vs Annual Disposable 2014-2030 CAGR Growth

Toy licensing

Source: Euromonitor International

Continue reading "Toy Licensing: Which Markets to Target?" »

June 21, 2015

Key Trends in Toys and Games

Licensing and new products drove the toys and games industry to 6% global growth in 2014. Traditional toys saw major growth in construction toys while new static consoles from major brands and the growth of smartphones continue to propel video gaming into the digital sphere and away from physical softwares. Watch to video for complete insights.

Continue reading "Key Trends in Toys and Games" »

June 18, 2015

Emerging Regions Drive Global Growth in Traditional Toys and Games

Emi_globalGrowth-v1.0

Euromonitor International’s latest research reveals the highest global growth for traditional toys and games for more than a decade in 2014 as emerging regions continued to drive sales.  Eastern Europe and Latin America were the fastest growing regions recording 9% and 7% value growth, respectively in 2014 while construction was the most dynamic category in a 7th consecutive year. China is forecast to be the world’s growth engine in toys adding over US$4.4 billion to the global sales by 2019.

 

Have a question or a thought to add? Leave us a comment below.

June 16, 2015

New Toys and Games Research: What is it Telling Us?

Utku_TanselAnalyst Insight by Utku Tansel - Head of Toys and Games

View Utku Tansel's profile on LinkedIn

Euromonitor International’s latest research reveals that 2014 saw the highest global growth in toys and games in six years, as emerging regions continued to drive sales. Value sales of toys and games recoded double digit value growth in emerging regions, including Latin America and Eastern Europe. The developed markets of Western Europe and North America saw their best performances since 2008 – a much awaited and welcome return to growth following sluggish sales over recent years.

In 2014, global sales of traditional toys and games and video games recorded value growth of around 5% and 7%, respectively. Licensed products remained an important contributor to the industry’s dynamism. In traditional toys and games, construction, once again, was the fastest growing category with approximately 13% growth in value terms, closely followed by dressing-up and role play, with 12% growth. Video games recorded its best performance since 2008, posting double-digit value growth, as the full impact of the arrival of the much anticipated next-generation consoles, Xbox One and PS4, were felt across the globe. The increasingly popular digital gaming was another contributor to video games’ strong performance in 2014.

Continue reading "New Toys and Games Research: What is it Telling Us?" »

June 7, 2015

Virtual Reality’s Next Leap – The Oculus Rift Launch

Matt-HudakAnalyst Insight by Matt Hudak - Toys and Games Analyst

View Matthew Hudak's profile on LinkedIn

On 6 May 2015, Oculus VR announced its plans to release a consumer version of its virtual reality (VR) headset sometime in the first quarter of 2016. This announcement was largely followed by a great deal of excitement by VR enthusiasts, who are currently waiting for the pre-orders to begin toward the end of 2015. However, the new device is expected to cost somewhere near US$400 at launch and the company has announced that it will require a powerful and relatively expensive PC to play content, bringing the total cost up to US$1,500 for some consumers, according to the company. Due to this prohibitive price point for entry along with other factors, the Oculus Rift may face some challenges in expanding beyond the enthusiast market.

Oculus

Continue reading "Virtual Reality’s Next Leap – The Oculus Rift Launch" »

May 24, 2015

Frenemy with Benefits: How can Toys Makers Capitalise on the Rise of Toy Rental in Asia? – Part 2

Jane-NguyenAnalyst Insight by Jane Nguyen - Research Analyst

View Jane Nguyen's profile on LinkedIn

As highlighted in the first article, a deep understanding of the factors affecting consumers’ renting behaviour is necessary for toymakers to capitalise on the toy rental trend. In general, consumers choose the rental option if toys have a high price, low usage or take up a lot of space. In Singapore, kitchen sets and playhouses are among the top rented items. Price is not the major concern for local people, but the amount of space these toys occupy really matters. In Indonesia parents often rent bulky toys such as ride-on vehicles and expensive pre-school toys. In Vietnam, branded toys imported from the US, Japan, etc., are high in rental demand as parents do not trust the quality of generic brands in the market.

Toys-and-games-by-category

Note: Preliminary data, based on 11 markets researched

Continue reading "Frenemy with Benefits: How can Toys Makers Capitalise on the Rise of Toy Rental in Asia? – Part 2" »

May 23, 2015

Frenemy with Benefits: How can Toys Makers Capitalise on the Rise of Toy Rental in Asia? – Part 1

Jane-NguyenAnalyst Insight by Jane Nguyen - Research Analyst

View Jane Nguyen's profile on LinkedIn

In 2014 sales of traditional toys and games in Asia hit US$19 billion, marking 7% year-on-year growth and an 8% CAGR over 2009-2014. Being the runner-up in both market size and growth rate, Asia should have boosted its impressive performance in traditional toys and games. However, the rise of digital gaming, age compression and the prevalence of copycat products put mounting pressure on toymakers in the region. New growth avenues should be sought.

Disruption from sharing economy

In late 2005 toy rental services started to make headlines in Western countries. Four years later, when the global financial crisis hit hard in many parts of the world, the Netflix business for toys also stepped into Asia. During that time toy rental met the demand of parents in Asia, who needed to cut discretionary spending due to economic difficulties. Upon the economy recovery toy rental is surprisingly not out of vogue. Instead, it is prospering. In Indonesia the number of online rental companies exceeded 30 in 2014. In Vietnam and India, despite no official statistics, news regarding toy rental services is spreading widely. In Singapore three new toy rental companies entered the market in 2014, bringing the number to six. The success is largely attributed to improved delivery services, favourable return policies, attractive pricing and high standards of sanitation.

Continue reading "Frenemy with Benefits: How can Toys Makers Capitalise on the Rise of Toy Rental in Asia? – Part 1" »

May 15, 2015

Demographics and Income Continue to Shape Demand for Global Toys Sales

Utku_TanselAnalyst Insight by Utku Tansel - Head of Toys and Games Research

View Utku Tansel's profile on LinkedIn

As we explore in our global briefing, "The Impact of Demographics and Income on Toys Spending," although the world’s child population has been declining, this will be a short-lived phenomenon. The trend towards smaller families in many markets ties in with other cultural and income shifts that actually stand the global toys market in good stead. Our briefing analyses two key determinants of demand - demographic and income trends - to understand their impact on toys sales in the future.

More-Children

Continue reading "Demographics and Income Continue to Shape Demand for Global Toys Sales" »

May 12, 2015

Brazil's Business Environment: Consumption in Economic Slowdown

250_brazilBusiness-v1.0On the surface, Brazil looks like an attractive market. It is the seventh largest global economy and has a population of 200 million, with high consumer expenditure and high demand for commodities.
But Brazilians are spending less, industrial confidence is deteriorating, and inflation is rising, meaning a future of slow growth and economic recovery.

Consumer goods companies operating in Brazil need to adapt their strategy to integrate the global market place. What are the reasons behind this slowdown and how can organisations work it to their advantage? 

Download our white paper today to learn:

› How Brazil’s rapid currency depreciation has affected its economy and consumers 

› Which consumer industries are slowing down and which have new opportunities

› Why the middle class is changing Brazil’s economic landscape

Download-Now

May 4, 2015

Toys and Games Licensing Leaders: Star Wars

Matt HudakAnalyst Insight by Matt Hudak - Toys and Games Analyst

View Matthew Hudak's profile on LinkedIn

Star Wars is currently one of the most significant licensed properties in the world, with a fan base that spans generations. Its license can be found in nearly every area of retail, especially toys and games, where there are countless traditional toys and video games based on the property. And, despite the fact that the core Star Wars theatrical film series has not had a new film in roughly a decade, the brand still manages to be a major draw for people around the globe. With a new film coming out in 2015, Star Wars’ already large effect on toys and games might get even bigger.

Star-Wars

Source: Euromonitor International

Continue reading "Toys and Games Licensing Leaders: Star Wars" »

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...


Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

Toy Licensing: Which Markets to Target?

Key Trends in Toys and Games

Emerging Regions Drive Global Growth in Traditional Toys and Games

New Toys and Games Research: What is it Telling Us?

Virtual Reality’s Next Leap – The Oculus Rift Launch

Frenemy with Benefits: How can Toys Makers Capitalise on the Rise of Toy Rental in Asia? – Part 2

Frenemy with Benefits: How can Toys Makers Capitalise on the Rise of Toy Rental in Asia? – Part 1

Demographics and Income Continue to Shape Demand for Global Toys Sales

Brazil's Business Environment: Consumption in Economic Slowdown

Toys and Games Licensing Leaders: Star Wars