Analyst Insight by Leonardo Freitas - Research Analyst
During 8-11 October, the Brasil Games Show (BGS) fair was held in São Paulo. The fair is the biggest of its kind in Latin America, and serves as a display for new global and local trends, as well as offering matchmaking possibilities for the video games industry.
Brazil shows major potential: On the vanguard of the world´s video games market
Brazilian video game fans are becoming more fanatical, and are more closely following global trends. Brasil Games Show 2014 illustrated that the global video games market is looking at Brazil with keen interest, and seeing great potential in consumers that are becoming more mature regarding their choices, and increasing average expenditure. The market value of the video games market in Brazil was US$ 350 million in 2008, including hardware (consoles), software and digital games. In 2013, the market value increased to reach US$ 1.1 billion.