Date: May 7-9, 2014
Location: The Westin Kierland, Scottsdale, Arizona, US
Event Description: PlayCon, TIA’s (US Toy Industry Association - world’s largest toys association) international conference of play professionals, is the toy industry’s annual gathering for play professionals who are looking to network with peers and industry icons and receive cutting edge research, ideas and inspiration. The three-day conference features general assembly presentations by industry influencers and thought-leaders, interactive workshops, networking lunches, evening events and social activities.
Speaker: Utku Tansel - Head of Toys and Games
Presentation Title: Toys and Games: Key Trends Shaping Consumer Demand
Presentation Description: This presentation will address some of the major macro drivers affecting toys and games sales globally including economic and demographics trends while exploring the youth leisure time activities and the role of technology. He will also present the preliminary findings from Euromonitor International’s latest global research focusing on the performance of traditional toys and games, video games and digital gaming in key markets worldwide, providing data and commentary. Furthermore, his presentation will feature the typical purchase decision-making process for global consumers when they are buying toys and games.