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117 posts categorized "Toys and Games"

March 18, 2015

As Recommended by Euromonitor, Nintendo Ventures into Mobile Gaming

Utku_TanselAnalyst Insight by Utku Tansel - Head of Toys and Games Research

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Nintendo has just announced a new partnership with Tokyo-based mobile gaming and e-commerce company DeNA to develop game apps for smart devices featuring its iconic characters including Mario and Donkey Kong. As part of the deal, Nintendo will buy around 10% stake in the mobile gaming company marking a major shift in its global strategy.

As Euromonitor International highlighted in its latest company profile, Nintendo’s strategy of software exclusivity has been undermined by the rise of mobile gaming on smartphones and tablets, and ongoing technological improvements to these devices, especially as casual gamers form a core consumer group for the company. In the same profile, Euromonitor International rightly advised Nintendo to look at ways to leverage the strength of its games portfolio to develop apps for mobile devices.

Nintendo-Slide

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March 11, 2015

Lessons from Spielwarenmesse 2015

Toys-banner

Analyst Insight by Alexander Hutt - Research Analyst

Spielwarenmesse 2015 is now over, having attracted 2,857 exhibitors and over 70,000 international visitors in the space of five days. Visitors had the opportunity to cast their eyes over thousands of new products that toy manufacturers are set to release this year. With the event now over, let’s take a look at some of lessons we can take from the fair about 2015 and how the toy industry might perform.

Developing toy markets will lead to global growth

The global traditional toys industry is forecast to accelerate in growth over the next few years, with 2015 being the kick-start year for this change in the market. The majority of growth is going to come from developing toy markets, in regions such as Asia-Pacific, Latin America and Eastern Europe. Disposable incomes for many in these regions are improving at fast rates, helping to fuel increased spend on consumer goods.

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February 25, 2015

LEGO Tightens Its Grip on Global Construction Toys

Utku_TanselAnalyst Insight by Utku Tansel - Head of Toys and Games Research

View Utku Tansel's profile on LinkedIn

As highlighted in our recent global company profile, LEGO, the world’s third biggest manufacturer of traditional toys and games, continues its dynamic expansion bolstered by the success of 2014’s The LEGO Movie. The world’s leading construction toys manufacturer was among the most dynamic toymakers in the world over 2009-2013, more than doubling its sales.

LEGO’s global strength is founded on its dominance of the construction toys category, in which it held a 65% value share in 2013. Construction toys accounted for 94% of the company’s global toys and games value sales during the year, with games and puzzles responsible for most of the remainder. However, LEGO decided to phase out its LEGO Games board game product line in 2013, judging that it did represent a sustainable fit with the company’s core long-term operations.

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February 24, 2015

Virtual Reality vs Augmented Reality

Matt HudakAnalyst Insight by Matt Hudak - Toys and Games Analyst

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As the video game industry continues to prepare for the arrival of virtual reality (VR) headsets in the next few years, a new headset device has just been unveiled that also has the potential to radically change the gaming landscape: Microsoft’s HoloLens. The new product is an augmented reality (AR) device akin to the Google Glass but is also radically different in many ways, capable of simulating three dimensional images in the real world. And while this product is likely some years away from entering the home it still gives rise to questions about the future of video games. Will we play in a virtual world or an augmented one?

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February 8, 2015

Hong Kong Toys Fair: The Rise of Technology in Toys

Utku_TanselAnalyst Insight by Utku Tansel - Head of Toys and Games

View Utku Tansel's profile on LinkedIn

Utku Tansel, Head of Toys and Games, presented the “Toys and Games: Global Trends, Developments and Prospects” address at Hong Kong Toys Fair and Conference over 12-15 January, highlighting some of the major macro drivers affecting toys and games sales globally, including economic and demographic trends. He also showcased the findings from Euromonitor International’s global research focusing on the performance of traditional toys and games, video games and digital gaming in key markets worldwide, providing data as well as commentary. Furthermore, his keynote speech featured the most recent fundamental developments affecting toys and games’ distribution worldwide. 

% Penetration of Electronics, Traditional Toys and Games, Rsp, Selected Markets

HongKongToyFair1

Source: Euromonitor International

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January 29, 2015

Global Trends, Developments and Prospects in Toys and Games

This presentation, originally given at the Hong Kong Toys and Games Fair 2015, address some of the major macro drivers affecting toys and games sales globally including economic and demographic trends. It also includes findings from Euromonitor International’s global research focusing on the performance of traditional toys and games, video games and digital gaming in key markets worldwide, providing data and commentary.

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January 27, 2015

Estimating Category Leaders in FMCG Industries

Virgilijus NaruseviciusAnalyst Insight by Virgilijus Narusevicius - Senior Data Scientist

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In this article, we have attempted to characterise category leaders across FMCG industries and the typical market shares they achieve. “Category leader” is generally a highly coveted status as it allows price-setting power and a better ability to influence category trends, enables economies of scale and implies a better bargaining power over retailers and suppliers. It also suggests that the company is doing many things right and it is thus rather common to benchmark against the category leaders and study their past strategies. However, category leader shares vary between industries and a successful company in one industry may differ from another.

 

Figure 1: Average Category Leader Share across FMCG Industries

CAMI1

 

Source: Euromonitor International

Note:  Retail value sales

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January 15, 2015

Euromonitor to Speak at the Spielwarenmesse eG Press Conference and Toy Business Forum 2015

Spielwarenmasse-logo

Press Conference:

Date/Time: Thursday January 22, 2015 from 11a.m to 12:15 p.m.

Location: Exhibition Center, Nuremberg, Germany

Speaker: Clarissa Nicklaus, Senior Research Analyst at Euromonitor International

The Presentation: Clarissa will highlight some key facts and trends about the Toys and Games market worldwide and in Germany.

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January 5, 2015

Spielwarenmesse 2015 – Global Trends in Play

Toys-banner

Analyst Insight by Alexander Hutt - Research Analyst

Euromonitor International will be presenting at the 2015 Spielwarenmesse in Nuremberg on 28 January. The Global Trends in Play presentation will inform listeners of Euromonitor International’s research into the traditional toys and games industry. The presentation will discuss the performance of the traditional toys and games industry from a global and regional perspective in 2013, followed by a discussion about the most prominent trends that are affecting the industry and how they will manifest themselves over the next few years.

Research conducted by in-country analysts reveals that the global toys and games industry struggled to grow in 2013. Strong growth for traditional toys and games products has remained elusive for the industry since 2010. Key markets in Western Europe and North America have seen consumer expenditure on toys and games products constricted due to the effects of the recession and a general shift in spend toward video games in the past few years. 2013 was no different, as Western Europe and North America both underperformed global average growth rates.

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December 20, 2014

Both Developed and Emerging Markets Offer Good Opportunities in Toys Licensing

Utku_TanselAnalyst Insight by Utku Tansel - Head of Toys and Games Research

View Utku Tansel's profile on LinkedIn

As we explore in our new global briefing, licensing is continuing to have an increasing impact on traditional toys and games with more toy manufactures looking to create fresh intellectual property using TV and films and then leveraging these characters’ popularity to increase toy sales.  However, as this trend becomes increasingly more prevalent, competition increases, making opportunities more challenging to find globally.

Licensing1.1

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Recent Posts

As Recommended by Euromonitor, Nintendo Ventures into Mobile Gaming

Lessons from Spielwarenmesse 2015

LEGO Tightens Its Grip on Global Construction Toys

Virtual Reality vs Augmented Reality

Hong Kong Toys Fair: The Rise of Technology in Toys

Global Trends, Developments and Prospects in Toys and Games

Estimating Category Leaders in FMCG Industries

Euromonitor to Speak at the Spielwarenmesse eG Press Conference and Toy Business Forum 2015

Spielwarenmesse 2015 – Global Trends in Play

Both Developed and Emerging Markets Offer Good Opportunities in Toys Licensing