Analyst Insight by Utku Tansel - Head of Toys and Games
I presented the Toys and Games: Key Trends Shaping Consumer Demand address at PlayCon held in Arizona, US over May 7-9, highlighting some of the major macro drivers affecting toys and games sales worldwide, including economic and demographic trends, while focusing on the global performance of traditional toys and games, video games and digital gaming. My keynote speech also included an assessment of youth leisure time activities and the role of technology, as well as the typical purchase decision-making process for global consumers when they are buying toys and games.
One of the key trends to emerge at the congress, which was attended by over 150 high-profile toy industry professionals from key companies and organisations, was the unstoppable rise of internet retailing in traditional toys and games. The preliminary findings from Euromonitor International’s latest global research, due to be published in June, confirm this important trend, now shaping the toy distribution landscape worldwide. Increasing internet penetration and usage, competitive pricing and wide product availability have made internet retailing a clear winner in traditional toys and games.
% of Traditional Toys Sold Via Internet, Selected Markets, 2008/2013
Source: Euromonitor International