Sports Nutrition

Sports nutrition is set to be a standout growth category within consumer health in Brazil in 2023, expected to maintain its third consecutive year of over 20% growth in current value terms. The pursuit of a healthier lifestyle is a significant…

In 2023, sports nutrition in Hong Kong continued to record robust volume growth as local consumers maintained the exercising habits they acquired during the pandemic when spending time in lockdowns. Local consumers are increasingly interested in…

Sports nutrition products enjoyed dynamic growth in current value terms in 2023. As fears surrounding COVID-19 eased, consumers returned to their normal activities, including taking part in physical exercise. This included outdoor sports, like…

In Kenya, sports nutrition is rapidly advancing and enjoyed robust current value growth in 2023. This momentum is driven by the rising health and wellness trend, with individuals increasingly acknowledging the importance of a healthy lifestyle and…

Sports nutrition – one of the most dynamic categories in the entire consumer health industry, continued to record strong growth in 2023. The category has been continuing to experience a positive performance, with double-digit current value growth…

The growing interest in health and fitness is forging growth in sports nutrition. Functional products in different formats are gaining mass appeal as brands shift away from targeting athletes and sports professionals. Protein powders continue leading…

Sports nutrition is a rapidly evolving category in the consumer health industry in India, and is set to see a double-digit growth rate in 2023, owing to the increasing health and wellness trend. There is growing awareness of the importance of a…

Sports nutrition has performed positively in 2023, with growth in total current value sales expected to be up slightly on 2022 and all categories set to show improved results in volume terms. Expansion continues to be underpinned by increasing…

Sports nutrition continued to perform well in New Zealand in 2023, as consumers looked to improve their health and wellbeing. The COVID-19 pandemic served as a wake-up call for many New Zealanders, many of whom were keen to make lifestyle changes in…

Sports nutrition has been one of the few bright spots in consumer health in Austria in 2023 with sales continuing to benefit from developing health and fitness trends in the country. With consumers being more concerned about their overall health and…

Sports nutrition consists of both protein and non-protein products in Singapore. The former dominates local sales, covering protein/energy bars, sports protein powder (the largest value category) and sports protein RTD. One factor explaining the lack…

Recent years have seen the population of the Philippines become more interested in sports and fitness and this can be seen in part as a response to the harsh realities of the COVID-19 pandemic. It is well-known that people who are physically fit and…

For many sports enthusiasts, sports nutrition is a vital part of their daily nutritional routine. Many consumers who use sports nutrition are generally active gym users or even play a sport. Sports nutrition products provide those who are exercising…

Sports nutrition was one of the most dynamic areas of consumer health in Japan over the review period, including during and after the pandemic. The category has been rapidly expanding thanks to an increasingly health conscious population, but also…

Sports nutrition continued to see dynamic growth in constant value terms in 2023, as consumers returned to their active lifestyles. Sales also benefited from opening of more gyms and fitness centres, following the ending of various pandemic-related…

As pandemic-related restrictions have gradually eased in Mexico, the number of local consumers engaging in exercise has witnessed a rapid rebound. According to the latest data from INEGI (Mexico’s National Institute of Statistics and Geography), in…

The sports nutrition category in Uzbekistan is experiencing rather modest growth in 2023, spurred by recovery from the challenges faced in the COVID-19 pandemic period. The trend towards the adoption of healthy lifestyles has fuelled attendance at…

Sports nutrition continues to be benefit from the full opening of society post pandemic lockdowns, with people being more active and attending gyms once again. As such sports nutrition is expected to register healthy constant value and volume growth…

Sports Nutrition is thriving in Slovenia, as the fitness culture is gaining significant traction. Despite constrained budgets and lower income levels compared to the EU average, gyms and sports are increasingly becoming an essential aspect of life,…

As local consumers continue to enjoy greater freedom outside of the home and participate in outdoor activities such as running or cycling, there is increasing demand for sports nutrition products which can be consumed on the go. This is driving the…