Sports Fandom Culture: Global Viewing Habits and Consumption


Sports fandom is more popular than ever, as consumers prepare for the Rio Olympics and sports increase their international reach through TV and streaming. Opportunities for leveraging sales of food, drinks, tourism, sportswear and merchandise now need to take into consideration changing consumption habits as viewers shift to multi-screen sports watching and engage more with social media.

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Examine historic and forecasted growth of sports events revenue

Identify changing consumer consumption habits

Analyse the market impact of sporting even