Wellness Industry Analysis and Market Research Reporting Blog Posts

Wellness Thought leaders reveal the underlying drivers, trends and disruptors behind the evolution of wellness to pinpoint white spaces and inform product innovation strategies, from nutrition to technology.

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Wellness is a Lifestyle: How to Meet Consumer Demands

Join four of our leading experts as they delve into the evolving landscape of health and wellness, focusing on its expansion from a trend to a consumer lifestyle. Key topics include the Blurring of Wellness Concepts, Women’s Health, Self-Care at Home and the Evolution of Health-Conscious Eating.

Euromonitor International

Self-Care is the Wellness Growth Driver in Home Products

Self-care at home, as an aspect of the wellness trend, needs to be evaluated as a strategic planning priority as this will sit alongside sustainability long term as a core value pillar. This topic accelerated over the pandemic and keeps accelerating as an emotive counter-reaction inside the home to the instability and lack of control experienced outside of the home. Self-care is driving premium innovations, and this is one of few ways to credibly bond and create value emotionally with consumers.

Nick Stene
Senior Industry Manager

Transforming Women’s Health: Four Key Pillars of Empowerment

Women’s Health has been identified by industry leaders and through Euromonitor International’s global analyst network as one of the most commercially relevant themes across a wide range of consumer-facing industries, including health, beauty, nutrition, feminine care and lifestyle sectors.

Irina Barbalova
Global Lead - Health and Beauty

Latest Content

Article

Women's Health in Asia Pacific: Adapting Solutions to Local Consumer Needs and Lifestyles

Yang Hu

30 Apr 24

Embracing women’s wellness through dedicated solutions that cater to unique needs requires a holistic outlook factoring in an integrated physical, nutritional, emotional, and lifestyle spectrum. In Asia Pacific, emerging trends in women's health are also increasingly tailored to the region's unique consumer behaviours and demographic dynamics.

Consumer Health Wellness

Article

Three Key Global Consumer Trends in Pet Care for 2024

Ekaterina Tretyakova

19 Apr 24

Each year, Euromonitor International identifies the top global trends that reflect changing consumer values and behavioural shifts, which significantly impact the business landscape. Three consumer trends—Value Hackers, Delightful Distractions and Wellness Pragmatists—stand out as the most relevant for the pet care industry in 2024, primarily due to the impact of inflation, pet humanisation and health concerns.

Pet Care Home Products

Article

Snackification Can Only Grow in One Way: Healthily

Tristan Hover

22 Mar 24

Snackification describes the phenomenon of people increasingly consuming smaller meals (snacks) throughout the day, instead of the classic three daily meals that was the norm for many decades - especially in Western countries.

Food and Nutrition Europe

Video

Empowering Women’s Health: Focus on Ethics and Efficacy

Irina Barbalova

7 Mar 24

The expansion of wellness to encompass a more holistic and inclusive view has meant that previously taboo or underserved areas such as women's health are now becoming a more critical component of the evolution of the wellness journey. In an increasingly saturated and overcrowded wellness marketplace, elevating brand credibility through science and medical backing will be key for closing the gap in consumer product and service adoption.

Health and Beauty Wellness

Article

Has Douyin Become the Next Big Channel for Supplement in China?

Yang Hu

4 Mar 24

Since the pandemic, China's vitamins and dietary supplements market has experienced robust growth, and sales through digital channels have been expanding continuously. The market size of consumer health products in China was USD57.1 billion in 2023, with an e-commerce penetration rate of 42%. In this evolving market, Douyin, as China's most popular short-video platform, has quickly risen to become a popular platform for purchasing health products.

Health and Beauty Retail and E-Commerce

Article

Monitoring NPD to Understand Innovation Trends in Consumer Health

Frida Polyak

1 Mar 24

Monitoring and understanding NPD trends in consumer health can help fmcg companies identify opportunities and inform strategic decisions to stay ahead of the curve.

Innovation Health and Beauty