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Cities are at the forefront of the impressive economic changes in Sub-Saharan Africa. These urban areas boast larger shares of the region’s middle class and consumer spending, as well as households with modern lifestyles, making them a lucrative target for market entry and expansion in the region.
While Sub-Saharan African cities are diverse and rich with opportunity, it is still important to consider each city’s economic profiles, as well as future consumer market trends to capitalise on the positive economic momentum.
Download our latest white paper, Doing Business Beyond South Africa: Growth and Opportunity in Sub-Saharan Cities, to:
• Discover which cities in Sub-Saharan Africa are growing most rapidly
• Identify opportunities for business growth
• Detect common expansion pitfalls for businesses in the region