Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreThe most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
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Concentrated liquids represent the most modern face of laundry care. This format dominates the US whilst in Western Europe the change from standard products to concentrates and from powder to liquids is developing apace. With compaction ratios increasing, the emergence of Tide PODs in the US in 2012 hints at a new era likely dominated by monodose multifunctional and super concentrated products, a format which to date has only taken in the somewhat idiosyncratic UK market.