What’s Your Dosage? Laundry Care Takes Adding Detergent into its Own Hands


Both the consumer appliance industry and the laundry detergent industry are converging on the idea that adding detergent should be best left to the industries, not the consumers. The release of Tide PODS in the US and the development of the Siemens self-dosing washing machine are indicators that the laundry care sector believes consumers do not know how much detergent to add to their laundry loads. Will these dosing solutions win over consumers? Ian Bell, Head of Home Care Research at Euromonitor, thinks consumers will be divided in their acceptance of these size standards.


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