The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
Coffee is no longer seen just as a beverage, but as part of a lifestyle. Therefore, curating unique experiences in coffee shops is becoming crucial to engage consumers and encourage them to spend more on a cup of coffee. The hot drinks industry in Southeast Asia has been evolving and will outpace any other beverages industry in terms of growth rates to 2023. In this video, Euromonitor identifies the top 3 regional trends in hot drinks in Southeast Asia.