The Present and Future of the Global Home Care Market


The global economic downturn has affected every market, however, the Home Care industry has boasted an impressive performance given the current economic climate. This is due to several reasons:

• The Home Care Industry in China grew by 700 million dollars in 2009
• The Home Care Industry in the U.K. grew by 2% in 2009 due to a boost in laundry care sales
• A strong performance by private label brands in Home Care during the recession; notably in Spain

Kondej also discusses the decline in air care sales due to developed countries not seeing this category as a necessity, and gives a projection of which countries will be the top performers in the Home Care industry in 2014.

This video is also available on our YouTube page.