The Hometainment Trend in Snacks in Europe in a Post-COVID World

In this video, Industry experts Margaux Laine, Natalia Theofilopoulou, Aleksandras Bacevicius and Roland Szaki discuss how the pandemic has permanently changed the way consumers spend their time and money. Consumers are set to spend more time at home in comparison to post-COVID, impacting impulse purchase and physical shopping now threatened by the rise of pre-planned impulse and e-commerce sales. In the last two years, snacks players have developed solutions to address the increasing need for comforting and entertainment at home, and as such, answering the hometainment trend.