The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
Benjamin Punchard, Head of Packaging Research at Euromonitor, explains how companies are using innovation in their product packaging to reach out to tech-savvy consumers. Generation Z, or 9-19 year olds, make up 21% of the world’s population, so it’s no surprise companies are trying to reach out to that demographic. With products like the Cadbury SMS Chocolate bar, companies are attempting to draw in a sense of familiarity with young consumers. But it’s not just Generation Z consumers that use technology; and companies are responding to those trends with products like wine recommending cell phone apps.