Stevia in Europe: Opportunities for Natural Sweetening



Ingredients Industry Manager John Madden and Senior Research Analyst Claire Moulin discuss the European Food Safety Authority’s positive opinion of the natural sweetener Stevia and the implications it might have for new opportunities in the sweeteners market. These include:

• new product launches from beverage companies such as Coca-Cola and Pepsi
• new sugar substitute product launches
• health and wellness opportunities given France’s growing overweight population

Madden and Moulin also discuss the growth products for Stevia-based products, given that companies are working with Stevia manufacturers to develop flavor systems to help mask the bitter aftertaste of the extract.

This video is also available on our YouTube page.