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The health benefits of green tea have been of particular interest for Western European consumers, especially now with Stevia used as a sweetener. Johanna Kolerski-Bezerra, Country Analyst at Euromonitor, states that RTD green tea is still a niche market in Western Europe, therefore blending the tea with local flavors is a way to appeal to consumers in this particular market. Kolerski-Bezerra gives several examples of green tea products recently launched in Western Europe that highlight local flavors and natural sweeteners.
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