Measuring the Share of Benefit Spaces in Skin Care

Across skincare, there are a number of benefits and product claims used to market products and attract consumers. Using Euromonitor’s Via and Passport systems, we can map out product claims for competing anti-ager brands and estimate the value of each benefit space. We can then track these spaces over time to evaluate performance by brand and benefit space, as well as identify new brands and benefit spaces in the category.
This short webinar excerpt shows you how to quickly identify and size market opportunities leveraging web extracted data from Via combined with Passport’s market size, distribution and brand share data. This approach can be applied to any number of product categories to deliver fast turnaround custom market sizes for our clients. Learn more about Via today.