JUUL: The Next Contender in the South Korean E-Vapour Market

Heated tobacco products are one of the most exciting innovations in the tobacco industry in South Korea, and the country is the second largest market for heated tobacco products in 2017 and 2018. JUUL is the next contender entering the South Korean e-vapour products market. The impact that JUUL makes will depend on to what extent smell sensitive millennials embrace this new device.