Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreThe most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn MoreOut of all beauty categories in Western Europe, fragrances and colour cosmetics have been most impacted by the pandemic. Reduced social interactions and working at home means that consumers had less reason to purchase these products. A standout category, however, was skin care, as consumers looked to products that combated so called “maskne” – or skin issues as a result of wearing masks. As with almost all consumer goods in Western Europe, beauty and personal care saw a rise in e-commerce, with the sale of beauty products via online retailers growing 2 percent in 2020.