Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreThe most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn MoreDigitalisation was already a disruptor to the beauty industry before COVID-19, but has now accelerated due to the changing habits of consumers. Virtual try-ons, shoppable social media and live streaming have all become integral parts of the buying journey for consumers, and increased online shopping is expected to become a permanent change. Sustainability is also a driving factor in the industry; as consumers become more aware of climate change, they will shift towards products that show green initiatives.