Traditional and Connected Watches

The Swiss market for traditional and connected watches, renowned globally for its high-quality timepieces, is undergoing an evolution characterised by an expanding interest in various watch types, transcending the boundaries of luxury. A notable…

The rebound in sales of traditional and connected watches in Hong Kong has been driven by the resumption of tourists and increased foot traffic among domestic consumers. Within watches, the higher price tiers experienced a significant rebound in…

In 2023, traditional and connected watches maintained significant current value growth in India, although connected watches surged ahead of traditional watches in terms of growth; a trend attributed to the increasing emphasis on fitness and health in…

In 2023, analogue quartz watches took a prominent position in Germany’s market, seamlessly integrating traditional craftsmanship with technological advances. These timepieces blend classic aesthetics with up-to-date design elements, particularly…

In traditional and connected watches in Brazil, the year 2023 unfolded against the backdrop of a recovering yet nuanced economic and social environment. As the country grappled with the aftermath of pandemic-induced uncertainties, the category…

Sales of traditional watches saw a strong recovery in 2021 as COVID-19 restrictions were eased and there was a partial recovery in demand. This positivity was short lived, however, with the global economy being plunged into uncertainty in 2022…

For traditional and high-end watches, brick-and-mortar retailers remain the preferred distribution channel in Poland, with jewellery and watch specialists accounting for the large majority of sales in 2023. The tactile experience of seeing and…

Before the onset of COVID-19, the industry raced ahead, promoting swift turnover in consumer choices. However, in the post-COVID era, a shift has occurred towards a slower, more thoughtful approach. Consumers are now leaning towards timeless pieces…

As sales of second-hand watches from top luxury brands have been booming due to the previous supply chain issues and closure of manufacturing facilities, major luxury watch brands have created programmes in 2023 to support and acknowledge the growth…

There has been a noted revival of classic watches in Taiwan, with a renewed appreciation for traditional, mechanical watches. This is aiding sales of quartz analogue devices, with mid and high quartz analogue watches recording positive retail volume…

Traditional and connected watches registered a marked slowdown in growth in current value terms in 2023, when set against the previous two years, which saw sales bounce back from the COVID-19 pandemic. Value growth was driven largely by inflation and…

Connected watches sustained their growth trajectory in 2023, boosting the performance of the entire category, which otherwise saw modest current value growth and volume decline. Smart wearables performed well thanks to their advanced features and…

One challenge facing high watches in Argentina is that the high demand in the country exceeds what the main players can supply. This is because the national government lacks the necessary volume of US dollars for importers to bring in their products.…

Traditional watches in the US witnessed a swift rebound in sales in 2021, surpassing initial expectations, driven predominantly by the surge in demand for high watches (over USD1,000). However, the momentum has since seen a notable deceleration…

After disruption to sales due to COVID-19 in 2020 and 2021, traditional watches resumed its pre-pandemic slow and steady declining trend in volume terms in 2022, a trend which is set to continue in 2023. Indeed, in 2023, every category within…

Consumers are increasingly seeking greater control over their personal health, aligning with a new perspective on wellness that emphasises long-term and preventive measures. This shift is fuelling the growth of digital health solutions and hyper…

Despite a projected decline in luxury product demand in the Netherlands, mechanical watches continue to garner enthusiasm and promotional efforts. Mainstream manufacturers' consistent introduction of new models forecasts steady growth for mechanical…

The uncertain economic conditions in Thailand are expected to lead to slower retail volume and current value growth rates for traditional and connected watches in 2023, as consumers have battled inflationary rises in the cost of living and cost of…

While in 2022 sales of traditional watches posted strong double-digit current value growth, driven by consumers’ high demand for luxury goods, 2023 is set to witness a strong slowdown in growth, as the unstable global political and economic…

Connected watches were becoming increasingly popular even before the pandemic, although rising from a low base. Even during the worst of the pandemic sales continued to grow in both retail volume and current value terms, and this is set to continue…