virtual reality

June 5, 2017
New research published on 22 May revealed that video games continued to see strong retail value sales growth in 2016, with sales up by 7% globally at fixed exchange rates. 2016 was marked by a slew of new VR headset launches, including the Oculus Rift, HTC Vive, and PlayStation VR, promising to bring virtual reality to […]
May 29, 2017
  2016 was a crucial test for consumer-ready virtual reality gaming with a number of high-end headsets entering the market. However, high prices combined with a limited selection of games kept high end devices like Oculus Rift and HTC Vive from mainstream gamers. PlayStation VR along with mobile-based VR devices like Samsung Gear VR accounted […]
Mykola Golovko
April 9, 2017
As with any new technology, there exists a number of questions. Retailers around the world are asking whether or not virtual reality has the ability to positively impact their business. This piece will outline the basics of the technology and will serve as a primer for how businesses today are looking to use it to create […]
January 23, 2017
While 2016 will be remembered as a year of technological advancement in video games, with the release of a slew of VR headsets, 2017 will determine the commercial viability of virtual reality gaming. With costs associated with the platform decreasing and rising game availability, we expect global volume sales of AR/VR headsets to reach 10.7 […]
January 9, 2017
2016 was a robust year for manufacturers and retailers, which was primarily driven by newer categories such as wearables and wireless speakers. Innovations in mature product categories like laptops and TVs prevented a downward spiral in sales. As the connected generation continues to expand, electronics companies and retailers will be looking to further engage consumers in […]
October 4, 2016
I had the pleasure of attending Shop.org’s Digital Summit 2016 in Dallas last week. The key themes centered on new technologies and their impact on the retail space.  Chatbots and augmented reality are the most likely to take off in the near future, while virtual reality is likely to be limited in the near term. […]
March 5, 2016
Imagine sitting in your favourite armchair, putting on a virtual reality (VR) headset and feeling as though you’re walking into a luxury fashion store on Manhattan’s Fifth Avenue. You browse all the clothing and accessories, just as you would in a real bricks-and-mortar shopping experience. Everything is three-dimensional and interactive, so it feels like you’re […]
September 18, 2014
The video games industry is forecast to post sales growth of over US$23 billion globally over the 2013-2018 period. With a 6% CAGR over the forecast period, video games is expected to be far more dynamic than traditional toys and games, which is expected to record a CAGR of 3% over the same period. Many […]

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