toys and games

July 12, 2018
Euromonitor is excited to share the most recent results of the Industry Insights series. In this annual series, Euromonitor surveys industry professionals across the globe to capture trends, forecasts, and innovations. Voice of the Industry: Toys and Games The second report in the Industry Insights series focuses on the toys and games industry, drawing on […]
June 1, 2018
Global market research company Euromonitor International released new toys and games industry data.  According to the new research, the toys and games industry grew 10 percent globally in 2017. Strong growth for the industry was led by the video games category at 15 percent – up from 7 percent last year. “This double-digit growth is […]
May 26, 2018
Toys and games growth has been performing well recently, with video games growing by 15% in 2017 and traditional toys and games growing by 3% in the year. Traditional toys were hampered by slow growth in developed markets, while video games enjoyed growth due to the release of the Nintendo Switch. Watch on YouTube
Euromonitor Research
May 23, 2018
Dangerous toys include toys with choking hazards and chemicals that may be dangerous for the physical or mental development of a child. The European Commission has been tracking these toys since 2006, and in 2017 605 dangerous toys were reported on in European Market. Norway is reported to have the lowest number of dangerous toys […]
Victor Henriksson
May 13, 2018
For many parents, especially young Millennial parents in the US and parts of Western Europe, raising a child in a gender-neutral way, or close to this, is a key goal. This involves allowing a child to be themselves, and to avoid  conforming to a gender stereotype that does not fit their personality. This trend is, […]
April 24, 2018
STEM toys have been one of the highest growth areas of traditional toys, outpacing the growth of the total toy market every year, which is expected to continue over 2016-2021. The strong growth of STEM toys comes from increased parental desire to take a more active hand in their child’s education and the hopes that […]
March 21, 2018
The global traditional toy market is expected to reach USD86.9 billion in 2018, a 2.8% increase in constant value over 2017. Emerging markets and continued growth of licensed toys are top drivers of traditional toy growth, among others, but numerous factors will be at play to make 2018 the biggest year of traditional toy sales […]
March 20, 2018
Em todo o mundo, meninas e meninos são contidos pelas expectativas estereotipadas relacionadas ao seu gênero. À medida que as atitudes mudam, os papeis do homem e da mulher se invertem e novas iniciativas surgem encorajando meninas a se desenvolverem em áreas não tradicionais. Contudo, como isso está impactando a demanda por produtos infantis? O […]

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