July 24, 2018
Grouping consumers solely by demographics while looking at their buying behaviour and purchase decision making can give a skewed view of their daily habits and long-term lifestyle choices. Instead, Euromonitor’s eight global consumer types look beyond standard demographics and profile distinct personality-driven consumer types. Changes in attitudes and habits can be tracked through our Consumer […]
July 12, 2018
Euromonitor is excited to share the most recent results of the Industry Insights series. In this annual series, Euromonitor surveys industry professionals across the globe to capture trends, forecasts, and innovations. Voice of the Industry: Toys and Games The second report in the Industry Insights series focuses on the toys and games industry, drawing on […]
February 25, 2018
Una nueva generación de consumidores enfocados en la comunidad, en prestar, en arrendar y en modelos de suscripción, está dando una nueva forma a la economía, haciendo del consumo ostentoso algo del pasado. Rechazar bienes materiales en favor de experiencias y un estilo de vida más libre, es lo que ha caracterizado los hábitos de […]
December 19, 2017
Who are fickle consumers? Fickle Consumers are typically hard to connect with, as they listen more to each other than to company messages when making buying choices. In Euromonitor’s 2017 Global Consumer Trends Survey, 62% of respondents considered family/friends as either an extremely or very important influence on their buying decisions, compared to 34% of […]
December 13, 2017
  Euromonitor International’s annual Global Consumer Trends survey studies consumers based on their personal attitudes, habits and preferences. Our latest findings on Consumer Type for India discusses the “Empowered Activist”, – 20% of internet-connected Indian consumers. These consumers are important as they are concerned about environment and what they consume, therefore they are more likely […]
Chethana ArunKumar
December 9, 2017
  Euromonitor International’s Global Consumer Trends Survey polls consumers around the world annually regarding shopping habits, technology usage, eating, drinking and general consumer attitudes toward the world. These survey results assist you in answering business questions and in opening opportunities to reach new consumer segments.
Lisa Holmes
November 14, 2017
Consumer buying decisions are driven by personality traits, values, lifestyle habits and even current trends. Considering all of these factors when developing new products, marketing campaigns and retail strategies is critical to success. Survey Results: 8 Global Consumer Types for Marketing in 2018 showcases the eight consumer types that define buyer behaviour. Understand what motivates […]
October 23, 2017
Understand today’s consumers’ needs and desires to shape your business strategy. Euromonitor International’s Beauty and Personal Care survey data offers insights into areas key areas driving consumer behaviour and industry trends in the beauty and personal care industry. In our latest survey extract, Beauty Survey 2017: Key Insights and System Update, we analyse two major trends […]

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