subscription model

September 29, 2017
As Japanese consumers struggle to find the right product in the increasingly crowded market, many take advice from experts in the industry. This has led to the increase in curation services in beauty and fashion industries, where professionals select products for the consumers or recommend certain products to purchase. Such curation services capture the delicate […]
March 10, 2017
The New Consumerism alludes to the emerging ethical economy as consumers reassess their priorities, opting for conscious instead of conspicuous consumption. This means they are considering the green credentials and ethical footprints of the products and services they purchase with strong implications for the consumer goods industry including all those involved in the supply chain ranging from the […]
March 6, 2017
Subscribing to regular supplies of products can offer the ultimate in convenience for consumers, and a secure revenue stream for business. It sits perfectly with goods that are constantly used, and also ones where the consumer does not feel the need to shop around. There are challenges with the model as it needs to be […]
February 13, 2017
There are several key types of subscription surprise box, some offer sample size products (common in beauty); some provide a selection of full-size products for the consumer to choose from and pay for only those that he or she wants (common in clothing), and some provide a selection of products that are not returnable. Today, […]
February 10, 2017
Euromonitor International is pleased to present an interview with Pavlina Marinova, CEO of Pick N Dazzle, a beauty subscription service grounded on the principle of personalised recommendations. With the rising proliferation of beauty subscription boxes, longer term prospects for the model will increasingly necessitate greater focus on expert curation, unique differentiation and a routine-based approach […]
May 21, 2016
Euromonitor International is pleased to present an interview with Molly Hayward, co-founder of Cora, a tampon subscription service that provides consumers with 100% organic cotton tampons in a discreet and elegant format.
April 17, 2016
The trend of subscription boxes started sometime in 2010 with the launch of Birchbox, a beauty sample monthly subscription service.
March 23, 2016
Coffee is in many ways the ideal product for an online subscription because of the way it is both consumable and perishable. Most coffee consumers drink the product regularly in a way that naturally lends itself to a fixed delivery schedule.

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