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personalisation

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April 5, 2018
This article first appeared in Images Retail magazine – Jan 2018 issue. Shopping experience over the years has seen a paradigm shift in the way services are offered and consumed. This shift in consumer behaviour has a global impact across industries which will shape the world through 2030, termed as a “megatrend” by Euromonitor International’s […]
January 12, 2018
With the ability to instantly adopt catwalk fashion and provide trend-led clothing for an affordable price, fast fashion retailers have been among the bigger value gainers in the last few years. The success of fast fashion has been near universal, thanks to efficient supply chains and economies of scale that have allowed fast fashion brands […]
September 27, 2017
In 2017, we will have come to accept the idea that an industrially-produced product can be customised or personalised, at least in part. While there is a lot more personalisation of “mass-produced” items, high-end personalisation is also thriving due to demand for “experiential luxury”, the shift from “having to being”. With an almost infinite capacity […]
July 5, 2017
We have reached a point when mass-produced items have lost some of their shine. The internet is enabling consumers to purchase and discuss the “long tail” — unique, customised and exotic products and services; these “extraordinary consumers” are grabbing some of the limelight and spelling out their needs. Extraordinary consumers fall into “atypical” consumer categories […]
March 11, 2017
A paradox it may seem, but trading-in the humble human for digital prowess in order to heighten engagement and a personalised service, has given beauty specialist retailer Sephora that industry-coveted je ne sais quoi. So whilst buzzwords like authenticity continue to plague the conversation in beauty, how is Sephora’s powerful digital undercurrent carrying it to […]
November 24, 2015
Digital innovation brought huge change to the landscape of apparel retailing, and now it is beginning to exert its influence over manufacturing, with more apparel firms creating opportunities for garment customisation. From Spotify playlists to sandwiches, consumers are well versed in custom building their purchases according to individual tastes. For younger, fashion-forward apparel consumers, feeling […]
April 5, 2018
Market research company Euromonitor International discusses the parallel trajectories of apparel and beauty.
May 5, 2011
The 2011 consumer is branching out: mobile and online, making time for self-care to stay ahead and well. Consumers are reaching out to higher-end products, greener consumption if the price is right and experience-based consumption while considering purchases more. Brands need to tap into the on and offline cultural zeitgeist to best connect with their […]

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