FILTER

Topic / Industry

Region

Content Type

Topic / Industry

Region

Content Type

New Zealand

Showing 1 - 29 of 29 documents
ARTICLE
ARTICLE
ARTICLE

Land of the Long White Cloud Drives Tourist Traffic with Flying Colours

New Zealand is widely regarded as a holiday destination of a lifetime, with pristine natural landscapes, an easy-going lifestyle, indigenous cultural heritage and adrenaline-pumping adventure sports creating a unique destination offering. However, distance presents a significant obstacle in attracting inbound tourism, rendering it all the more necessary for New Zealand or Aotearoa, the Land of […]
ARTICLE

Co-Branding Influencing New Product Development in New Zealand’s Packaged Food Industry

One of the most significant new products launched in New Zealand’s packaged food industry recently was Whittakers Chocolate Milk by local artisanal player Lewis Road Creamery Ltd. The new product achieved unprecedented popularity and attracted widespread media attention. The immense popularity of the product was such that it quickly sold out, and a “grey market” […]
ARTICLE
ARTICLE
ARTICLE

Influx of International Retailers in New Zealand

International retailers continued to set-up stores in New Zealand, as they looked to expand beyond their local markets. The strong economy and the growing population, fuelled by positive net migration, especially in cities such as Auckland and Wellington CBD attracted international companies to expand into the region. In 2016, department store chain David Jones launched […]
ARTICLE
ARTICLE

Major International Franchises Lead Hotbed of Innovation in New Zealand’s Fast Food Market

McDonald’s New Zealand maintained its leading position in fast food in 2015 through continuous innovations in both its menu offerings and digital customer engagement initiatives. The key driver of value growth for McDonald’s has been its introduction of a new gourmet burger bar called Create Your Taste, which allows customers to create their own burgers […]
ARTICLE
ARTICLE
ARTICLE
ARTICLE
ARTICLE
ARTICLE
ARTICLE
ARTICLE
ARTICLE
ARTICLE
ARTICLE
ARTICLE

The Evolving Fast Food Landscape in Australasia

Fast food companies in Australia and New Zealand continue to face pressure from multiple sides, as rental rates squeeze company margins, technology trends push the need for digital innovation both in-store and online, health and ethical trends drive menu changes, and fast casual brands cannibalise sales from traditional quick service restaurants (QSRs). The fast food […]
WHITE PAPER
ARTICLE
ARTICLE
ARTICLE

Christmas & Consumers in the Asia Pacific Region in 2011: Will Stockings be Half Empty or Half Full This Year?

Of the countless festivals and events celebrated in the Asia-Pacific region, Christmas is one of the most elaborate. Religious connotations aside, it is traditionally a time to indulge with fine food and big spending. This year, however, the festive mood is somewhat tainted by a bleak economic outlook. How are consumers affected? Are they wiser […]
ARTICLE

In Focus: Perilous Time Ahead for World Economy

The global economy has stalled in 2011 and many markets look increasingly shaky. Continued uncertainty over the eurozone sovereign debt crisis and weak growth in the USA has left the world economy looking increasingly precarious. Future prospects are uncertain, but risks are firmly on the downside. The important questions of the moment: How will growth […]
ARTICLE
ARTICLE
ARTICLE
SUBSCRIBE ME

REQUEST A DEMONSTRATION

Request a complimentary demonstration of our award-winning market research today.

© 2017 Euromonitor is privately owned & trademarked.