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July 19, 2018
If big data is not part of your marketing strategy, then you’re missing out on valuable insights that can drastically, and perhaps cheaply, transform your business. To keep up with today’s high demand for big data, companies provide tools to track and measure almost anything. You can even track your mood throughout the day- and […]
June 2, 2018
Pesquisa primária e secundária são os alicerces da pesquisa de mercado. Combinadas, elas podem fornecer às empresas informações cruciais e necessárias para tomar decisões estratégicas de negócios. O que é pesquisa secundária? Pesquisa secundária, ou “pesquisa documental”, é a síntese de informações e dados que já foram coletados por outras fontes. Revistas, livros, dados de […]
May 7, 2018
Primary and secondary research are the foundations of market research. Combined, they can provide companies with crucial information necessary to make strategic business decisions. What is secondary research? Secondary research, or “desk research”, is the synthesis of information and data that has already been collected. Journals, books, import and export data, production data, and government […]
March 30, 2018
La investigación de mercado es una herramienta crucial para apoyar y fortalecer planes e hipótesis sobre oportunidades comerciales. Hemos identificado las siguientes preguntas sobre oportunidades potenciales y próximos pasos como las más comunes.   1) ¿Cómo puedo cuantificar el tamaño de una oportunidad nueva o de exportación a un nuevo mercado? La investigación de mercado […]
March 28, 2018
Market research is a crucial step in strengthening and supporting plans or hypotheses for business opportunities. In the process of evaluating these opportunities for our clients, we are often asked the same questions about potential opportunities and next steps with these being the most common. 1. How can I quantify the size of the opportunity […]
February 13, 2018
Understanding underlying market drivers is key to maintaining growth and discovering new opportunities. Industry analytics allow you to understand competitive forces, identify industry hotspots, respond to forecast growth and examine useful relationships in strategic planning. DOWNLOAD NOW TO: Understand why industries analytics are critical for uncovering unmet market potential Learn ana Identify direct or inverse relationships between […]
February 6, 2018
What is market research? Market intelligence is the objective collection of information about your market and the stakeholders that may impact your business to drive your decision-making process and solve your problems. It is an essential tool in your business planning. In the rapidly shifting, complex, and highly competitive environment, companies need strategic information to […]
January 23, 2018
Companies everywhere are desperately scrambling in the race to remain relevant as the world changes faster than ever. Innovation has become a buzz word synonymous with revenue growth, but average new product failure rates are still widely reported to be anywhere from 50%–90%, depending on the industry. If innovation has become the new beacon of […]

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