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middle class

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April 26, 2018
Middle class consumers are an important target group for businesses, because they are the foundation and driver of consumer markets. This latest megatrend briefing Middle Class Retreat: Trading Up, Trading Down analyses key trends that relate to the Middle Class Retreat megatrend. It examines their impact on consumers’ behaviours and habits, as well as implications […]
November 9, 2017
Middle-class consumers are an important target group for businesses because they are the foundation and driver of consumer markets. The ‘Middle-Class Retreat’ megatrend asserts that while middle classes are booming in Asia, the middle classes in developed markets are struggling to maintain the economic position they enjoyed for the last half a century. Middle-class households […]
April 8, 2017
A sharp drop in the world’s oil and gas prices, the falling ruble and Western sanctions set off an economic recession in key Russian cities since 2014 – namely, Moscow (-2.9% in real terms in the two years to 2016), St Petersburg (-1.1%) and Novosibirsk (-0.6%). Recently published City Reviews of Moscow, St Petersburg and […]
July 11, 2016
With downside risks dominating the global economy, low-income consumers have been gaining attention. Comprised of 290 million households, the Bottom of the Pyramid should be an attractive market for the consumer goods sector, but it has often been overlooked.
April 25, 2016
With economic risks still clouding the outlook, how exactly is this impacting on consumer spending and behaviour?
April 23, 2016
Although emerging and developing economies are leading the global middle class expansion, developed countries will continue to offer more solid middle classes with higher disposable incomes and greater homogeneity in terms of incomes, tastes and needs than their emerging market counterparts. For the long-term period through to 2030, Euromonitor International has identified five developed markets […]

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