megatrends

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June 20, 2018
While pet parents continue humanising their pets, innovation has driven forward the industry with enticing products, designed more to please humans. Breaking out products by breed, by age and by lifestyle has been key to maintaining consumers’ interest and driving growth. Also, better quality products with functional ingredients, added functionality and novel proteins has been […]
June 9, 2018
Healthy habits in the home form an intrinsic part of the preventative health movement. Consumer’s recognition of health detriments associated with lack of sleep, unhealthy kitchen practices, indoor pollution and bacteria exposure are creating new business propositions to address such priorities. Pressures from external stressors and extreme digitalisation are bringing renewed focus on achieving balance […]
May 26, 2018
A tecnologia é um dos principais drivers de megatendências conduzindo o comportamento do consumidor globalmente. Ela permeia todas as indústrias e determina a forma como as empresas podem atender à demanda cada vez maior dos consumidores por conveniência e simplicidade. Uma das indústrias em que fica mais evidente a influência direta da tecnologia é a […]
May 25, 2018
In celebration of Africa Month, Euromonitor International releases its latest insights on the Continent. According to Euromonitor International, Africa is the world’s second most populous continent in the world. Its growing young population is expected to command nearly 20% of the world’s population by 2025. Africa’s 55 independent countries are home to a diverse population […]
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May 16, 2018
  In 2017, the global rise of “#MeToo” campaigns on sexual harassment triggered a deeper call out culture, which has been heightening in 2018, as support spreads across many global causes. Euromonitor International in the beginning of the year revealed the Top 10 Global Consumer Trends to reign in 2018 and identified Call Out Culture […]
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May 15, 2018
The hype of disruptors in the food industry has prompted legacy brands to acquire start-ups or launch their own innovation incubators in a classic fast follower response. These disruptors are agile and receptive to latest consumer caprice and challenge the innovation planning and timeline capabilities of leading brands. To get this right, organisations need to […]
May 14, 2018
Marketplaces, digital platforms that are open to third-party merchants, have steadily increased their share of global digital commerce. In 2017, digital marketplaces totalled USD$567 billion and accounted for 41% of all digital commerce sales, up from USD$290 billion and 17% in 2008 – a share gain of 24 percentage points.   What is a marketplace? […]
May 9, 2018
Digital engagement, and the ecosystems designed to support it, are mission critical in providing a universal method for engaging consumers. This report focuses on shopping apps and how to position to ensure they occupy premium territory on consumer devices. Shopping apps and the mobile device A battle exists between shopping and non-shopping apps (gaming, social […]

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