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McDonald’s

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May 24, 2018
Across the globe, consumer expectations for chained foodservice are changing, especially in the fastest growing international markets many chains hope to grow.   Key findings Global foodservice stabislises Foodservice localisation trends greater than ever China remains key market for growth Eating”better” is a global phenomenon Modern foodservice options for modern consumers   Expansion Strategies in […]
July 26, 2016
McDonald’s decision to move from a wholly-owned to development licensee model for Singapore and Malaysia.  Wholly owned and franchised models each have their own merits and disadvantages. Both models are profitable. Nonetheless, franchise models leverage on other companies’ resources. This strategy might help McDonald’s to become more aggressive in opening outlets, particularly in Malaysia. In […]
April 22, 2016
In an effort to energise sales at home, McDonald’s has had to look for new ways to excite consumers and drive sales. Tapping into the growing demand for on-trade coffee globally, McDonald’s is increasingly reliant on its successful McCafé brand as an avenue for growth. McCafé is currently the third largest specialist coffee chain by […]
February 16, 2016
Fast food companies in Australia and New Zealand continue to face pressure from multiple sides, as rental rates squeeze company margins, technology trends push the need for digital innovation both in-store and online, health and ethical trends drive menu changes, and fast casual brands cannibalise sales from traditional quick service restaurants (QSRs). The fast food […]
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January 25, 2016
McDonald’s just released its fourth-quarter results, and the results are relatively positive considering what the industry was expecting. McDonald’s is attributing these results to the all-day breakfast launch that came in October 2015. For the upcoming year, McDonald’s will stick to its strategy of trimming back menu items, focusing on speed and efficiency and emphasizing […]
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January 15, 2016
McDonald’s, facing increasing competition from fast-casual operators and changing consumer preferences, was able to post some positive results in the third quarter of 2014. The chain recently simplified its menu, lowering operating costs and catering to the specialist trend in fast food. Now that the chain has simplified the menu, focusing on the quality and […]
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September 14, 2015
Growth in China’s foodservice industry has been slowing for years, causing many to wonder about the long-term prognosis for the world’s largest global foodservice market. Slowing growth, an economy that is reaching the end of its catch-up phase, and increasing competition in chained foodservice have left many operators with a lot of uncertainty when it […]
May 24, 2018
McDonald’s has been quietly testing a customisable burger and chicken sandwich concept for months, but this week announced a plan to aggressively expand the program, rolling out to thirty US outlets immediately and as many as 2,000 outlets in 2015. Called “Create Your Taste,” the program allows customers to bypass ordering lines and instead place […]

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