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Kraft

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March 6, 2018
As empresas de alimentos e bebidas começaram a responder ao que vem sendo chamado de “reação contra o açúcar” – uma resposta ao aumento da pressão de lobistas e governos para que as pessoas comam e vivam de maneira mais saudável – no qual consumidores começam a lentamente mudar seus hábitos de consumo trocando os […]
January 23, 2018
Food companies are adopting healthy snacks through acquisition CPG companies have started to respond to what has been dubbed “the backlash against sugar”. With increased pressure from lobbyists and governments for people to eat and live more healthily, consumers are slowly starting to change their approach to eating, moving away from (reduced) sugar and fat […]
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August 22, 2014
The recent deal between Kraft and Green Mountain gives liscensing rights to Green Mountain to distribute Kraft’s brand of products in pod form for use in Keurig machines. Kraft’s brands are a large gain for Green Mountain, who’s main strategy is to obtain liscenses from large coffee players. Kraft’s Maxwell House brand is the second largest […]
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March 4, 2014
  Kraft and Mondelez recently released their first full year results after the historic splitting of Kraft Foods Inc. The results see Kraft recording relatively stagnant growth while Mondelez only grew slightly. However, Mondelez is better positioned to take on the global market, as its portfolio contains products growing faster in emerging markets such as […]
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February 26, 2014
It has been two years since the world’s second largest packaged food company, Kraft Foods Inc, split to form Kraft Food Group Inc and Mondelez International. Kraft, the old-fashioned granddad of packaged food, kept a stronghold on its domestic market, with a brand portfolio consisting of US icons including Velveeta, Lunchables and Jell-O. In comparison, […]
October 24, 2012
Kraft’s purchase of Cadbury entrenched the company not just in Western Europe, but in key emerging markets around the globe. When Kraft Foods purchased Cadbury in 2010, many questioned the US$19.6 billion price tag for the United Kingdom based company, feeling it was an unnecessary move to secure a foothold in Cadbury’s key Western Europe […]
October 1, 2012
Market research company Euromonitor International discusses Kraft's decision to spin off its North American grocery business under the name of Kraft Foods Group and change its name to Mondelez International Inc.
Ildiko Szalai
September 28, 2011
While Kraft has not stated directly their future intentions, for obvious competitive and regulatory reasons, they have provided some intriguing hints. Euromonitor is just reading the tea leaves, or in this case, the coffee beans.

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