July 8, 2014
Download as pdf With some of the pre-tournament favourites out of the competition, this is turning into a very unpredictable and exciting World Cup. However, despite the long odds, Euromonitor International put their data analysis skills to the test by developing a model predicting the winner of the FIFA World Cup Trophy. The approach had […]
June 14, 2014
In 2013, beer volume sales in Brazil declined by 2%, according to Euromonitor International. This was the result of unit price increases imposed by the Brazilian government as part of the ‘Great Brazilian Plan’. This programme includes gradual tax increases in what the government considers relatively under-taxed industries, with the money raised to be invested […]
June 13, 2014
download as pdf Not surprisingly given the unfathomable investments required to stage the tournament, discussions of return on investment are never far away for a country hosting the FIFA World Cup. For foodservice operators, the effects of what amounts to a month-long national party on sales would seem obvious, yet how much of this is […]
June 12, 2014
As the most watched sporting event in the world, the FIFA World Cup in Brazil will be a marketing battle for a number of consumer goods firms over June and July 2014. Two of the biggest global names, Procter & Gamble and Unilever, have Latin American footballers Lionel Messi and Neymar among their brand ambassadors, […]
June 12, 2014
Download as pdf The FIFA World Cup Brazil 2014 is expected to give the country’s tourism a welcome boost, with international arrivals expected to see an uptick of 15% over 2013/2014 to surpass the 7 million mark. Average spend per trip is forecast to increase by 11%, as football-loving nations like Germany, Italy, Spain, France, […]
June 11, 2014
Download as pdf With it taking more than 175 hours of work for a typical worker to pay for the most expensive ticket, how will the average Brazilian Consumer watch the World Cup?  
June 10, 2014
As the World Cup approaches, Brazil has seen forecasted increases in jobs, foodservice sales and tourism.  Over 3.63 million jobs have been created to support business demand, foodservice sales are expected to grow 5.9% and international arrivals are expected to increase by 10.1% to total 6.5 million in 2014. However, many businesses are interested in […]
January 8, 2014
Throughout the 20th century, flagship Latin American metropolises were the key drivers of the region’s economic progress, production growth and increasing domestic demand. In 2012, nearly 30% of the region’s GDP derived from just 15 major cities. However, over the last decade, Latin America’s economic growth momentum has been shifting from the major metropolises towards […]

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