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consumer surveys

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July 31, 2018
Grouping consumers solely by demographics while looking at their buying behaviour and purchase decision making can give a skewed view of their daily habits and long-term lifestyle choices. Instead, Euromonitor’s eight global consumer types look beyond standard demographics and profile distinct personality-driven consumer types. Changes in attitudes and habits can be tracked through our Consumer […]
July 24, 2018
Grouping consumers solely by demographics while looking at their buying behaviour and purchase decision making can give a skewed view of their daily habits and long-term lifestyle choices. Instead, Euromonitor’s eight global consumer types look beyond standard demographics and profile distinct personality-driven consumer types. Changes in attitudes and habits can be tracked through our Consumer […]
May 31, 2018
Global market research company Euromonitor International released today the white paper, “Using Consumer Types to Understand the Path to Purchase.” Rather than using traditional demographic data, the white paper highlights the buying behaviours and lifestyle preferences from different segments of the population. Euromonitor’s Senior Analyst Amrutha Shirdhar comments, “From initial shopping motivations to influences, channels […]
January 24, 2018
Get to Know Your Customers Day is every third Thursday of the Quarter. Our latest white paper, 8 Global Consumer Trends in 2018, gives you insights on the 8 different kinds of consumers so you can stay connected to your current customers as well as gain new ones. We gathered 10 facts to help you to […]
October 16, 2017
Euromonitor International’s Global Consumer Trends survey data reveals new trends regarding the lifestyle of the 2017 consumer. Key themes of these trends offer insights into areas like how consumers prepare their meals, travel, react to economic shifts, save and spend money, change and adapt digital habits and ethical living. This year’s survey results uncovered new […]
October 23, 2016
We are pleased to announce the publication of the second year of Beauty Survey consumer survey data. The 2016 edition tracks results about consumer habits and preferences related to usage, path to purchase, and brands. Go inside beauty users’ minds, stay ahead of emerging trends, and pinpoint strategic opportunities Unique to the research industry, the […]
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October 20, 2015
Omnichannel shopping, a term used to describe consumers shopping between a number of different devices and channels, is impacting shopping trends in a number of ways. Although mobile devices are part of the daily lives of many consumers, buying products on a mobile device is still limited, but is set to grow in the next […]
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October 12, 2015
Omnichannel shopping, a term used to describe consumers shopping between a number of different devices and channels, is impacting shopping trends in a number of ways. According to Euromonitor’s survey results, many consumers are comfortable with completing all steps of the shopping process online, without ever seeing the product in person. One area where consumers […]
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