consumer electronics

May 22, 2018
The Internet of Things (IoT) in the home is already a multibillion-dollar global industry, as premiumisation, efficiency and technology adoption have encouraged households to embrace smart solutions for individual areas of the home – the kitchen, bathroom and living room – and provide relevant case studies that reflect current trends in smart-home solutions.    What […]
April 15, 2018
A crescente curiosidade das pessoas sobre sua composição genética – que os fazem tão especiais – e o aumento do interesse em personalizar os serviços e produtos de saúde e a beleza estão impulsionando a demanda por kits de DNA “caseiros”. Os consumidores-alvo vão desde aqueles que “se preocupam em estar bem” até aos que […]
March 27, 2018
구글, 작년CES 인기제품 알렉사에게 도전장 지난 CES 2017의 주인공이 아마존 ‘알렉사’ 라면, 이번 CES 2018의 주인공은 구글 이었다. (구글 어시스던트를 필두로) 구글은 차량용 인포테인먼트 시스템, 가전 제품, TV, 스피커 등을 아우르며 전 세계적인 브랜드들과의 주목할 만한 파트너쉽을 선보이며 한층 더 발전된 모습을 보였다. 올해에는 구글의 구글 어시스던트, 삼성의 빅스비를 비롯한 바이두, 애플 등이 발표한 것과 […]
February 23, 2018
The legendary guitar maker, Gibson Brands Inc, is reportedly facing a possibility of bankruptcy.  The company’s range of Les Paul and SG instruments were used by music icons such as BB King, Slash and the Beetles. Any self-respecting rocker wannabe must have a Gibson guitar to be accorded Guitar God status by his/her friends. That […]
January 23, 2018
  While sales of wearables are growing rapidly, the key adopters are fitness enthusiasts and techies. The challenge is to expand the appeal of wearables to a bigger and wider consumer segment.   Key Findings Sales of wearables projected to remain strong – Forecast sales of wearables are projected to remain strong but demand to date […]
January 9, 2018
Artificial intelligence (AI) and voice assistants dominated the limelight at the ongoing CES 2018 in Las Vegas. From automotive to appliances to electronic devices to robotics, manufacturers are going all out to showcase the use cases of AI on their devices. Older categories such as TVs are also incorporating AI and going premium to increase […]
December 1, 2017
With increased access to higher education and more women entering the labour force, women are more empowered than before. The higher spending power of women is fueling the rise of the “She-conomy”.
November 21, 2017
Contrary to popular misconceptions, seniors are embracing the internet and not shunning it. The Global Consumer Trends Survey results showed that nearly half (47%) of respondents agreed that they would feel lost without internet access. The results are not too far off those of other age groups. Seniors are also keen to try new products […]

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