Sunglasses

Demand for sunglasses has continued to recover from the impact of COVID-19 in 2023, seeing positive growth following a decline in 2022. Normalisation in travel patterns to sunny climates is a main drive of sales, while travel was impacted by…

Demand for sunglasses declined in 2022, which can be attributed to a variety of factors including low consumer confidence and a reluctance to make fashion purchases during times of crisis and high inflation – despite the return of holiday trips to…

Sunglasses in India is experiencing double digit growth in 2023, attributed to the complete, post-pandemic recovery of travel and mobility within the country. Indeed, in 2023, consumers are engaging in more travel activities, resulting in a notable…

The development of sunglasses is being impacted by hiking prices. According to Euromonitor International's Economies and Consumers Annual Data, Mexico experienced an inflation rate of 8.07% in 2022, which is projected to decrease to 6.09% in 2023. To…

When selecting a pair of sunglasses, the brand is one of the most important factors that consumers consider. In Romania, esteemed brands like Polaroid and Ray-Ban hold significant appeal, particularly for individuals who strongly consider their…

With the rising cost of living making Poles more cautious in their discretionary spending habits, growth in sunglasses volume sales in 2023 is set to be slower than in 2022. The downturn has been less pronounced than those witnessed in spectacles and…

The continued relaxation of restrictions on international travel introduced to contain the spread of COVID-19 has served to strengthen consumers’ confidence in travelling and boosted cross border travel, which was allowed freely towards the end of…

Demand for sunglasses in Thailand continues to recover in 2023, with the category recording another year of double-digit retail volume and value growth. The primary factor contributing to this impressive performance is the resumption of domestic and…

Sunglasses in the UK recorded a strong decline in value sales in 2020 as a result of the COVID-19 pandemic. Sunglasses were the most-impacted category in eyewear in the UK during 2020 due the lack of social occasions, travel and mobility restrictions…

Many consumers in South Africa continue to experience financial difficulties due to the high cost of living, leaving them with lower disposable incomes to spend on perceived non-essential items such as sunglasses. Therefore, they are more likely to…

The pandemic impacted each industry differently, including eyewear, where the performance of different categories varied greatly. Demand for contact lenses and spectacles has grown significantly since 2021, while sales growth of sunglasses has been…

In 2022, Gentle Monster and Maison Margiela collaborated to create a fashionable and unique collection of sunglasses, which was launched in the Dubai Mall. This reflects a growing trend of fashion and eyewear players creating partnerships, whereby…

Within overall eyewear, sunglasses was the hardest hit during the lockdowns in Australia, recording notable declines in both retail volume and value terms in 2020. However, apart from a marginal drop in 2022 following a strong rebound the previous…

Innovations within the eyewear industry, such as the integration of technology into sunglasses, are having a significant influence on consumer demand in the Philippines. Leading brands such as Ray-Ban are leading the charge, crafting sunglasses with…

Sunglasses is the winner in eyewear in Spain in 2023, seeing higher value sales than either spectacles or contact lenses. This is attributed to the reopening of society following the restrictions of the COVID-19 pandemic, alongside the resumption of…

The eyewear category of sunglasses is recording dynamic sales growth in 2023 following the lifting of various COVID-19 travel restrictions, leading to the resumption of travel and leisure activities. Consumers in Japan are enjoying greater time…

After high double-digit declines in 2022, demand for sunglasses is improving in 2023 but will struggle to return to pre-pandemic levels over the year. With the end of China’s “zero-Covid” policy, both supply chains and sales activity for sunglasses…

The economic uncertainty in the country results in consumers showing a more conservative and reluctant approach, and this is Impacting spending behaviour in sunglasses. Turkish consumers are trying to save money and are actively choosing to limit the…

As COVID-19 restrictions have lifted in South Korea and consumers are returning to their daily routines, demand for sunglasses has recovered in 2023, with the category also recording a third consecutive year of double-digit current value growth.…

Demand for sunglasses continues to grow in 2023, with both value and volume growth higher than 2022 levels. Sunglasses was the most negatively impacted category within eyewear during the pandemic as consumers tightened their spending and were…