Snickers to pass M&M’s as Top International Confectionery Brand

According to our data, Snickers is set to pass M&M’s and Trident as the top global confectionery brand by the end of the year, advancing from its third place slot in 2011. Snickers is expected to surge from $3.29 billion in global sales last year to $3.57 billion for 2012, capturing a 1.8% share of the market.

Top 10 Confectionery Brands in 2012

1. Snickers
2. M&M’s
3. Trident
4. Reeses’s
5. Galaxy/Dove
6. Milka
7. Cadbury Dairy Milk
8. Orbit
9.  Extra
10. Kit Kat

E.J. Shultz from Ad Age interviewed Lee Linthicum, global head of packaged food research about Snickers’ growth. To read the article, please click here.