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According to our data, Snickers is set to pass M&M’s and Trident as the top global confectionery brand by the end of the year, advancing from its third place slot in 2011. Snickers is expected to surge from $3.29 billion in global sales last year to $3.57 billion for 2012, capturing a 1.8% share of the market.
E.J. Shultz from Ad Age interviewed Lee Linthicum, global head of packaged food research about Snickers’ growth. To read the article, please click here.