Skin Care

The term “longevity” gained popularity in 2023 and evolved into a rapidly growing space with significant implications for beauty and wellness in the United Arab Emirates. This trend reflects the consumer desire to lead healthier, longer lives and…

Since the pandemic, consumers have increasingly focused on skin care in South Africa as part of self-care routines, supporting elevated demand in 2023. Despite tough economic hardships in South Africa, new skin care brands continued to emerge as many…

In 2023, skin care in France saw growth in both retail volume and current value terms, and was one of the best performing categories within beauty and personal care. Premium skin care led value growth, but mass skin care also showed a positive…

In line with the general trend in beauty and personal care, skin care in Nigeria saw strong retail current value sales growth in 2023, but declines in retail volume and value (constant 2023 prices) sales. Like other categories, skin care was hit by…

Skin care in the UK experienced solid growth in both value and volume terms in 2023, as unit price rises were accompanied by a growing consumer appetite for skin care products. This was a shift away from 2022 when the category experienced a marginal…

Skin care was one of the most dynamic categories within beauty and personal care in 2023, experiencing robust growth in both retail volume and current value terms. Romanian consumers are increasingly interested in the regular use of skin care…

Skin care in Poland flourished throughout the review period, seemingly unaffected by the impact of the pandemic and prevailing economic challenges, and retail volume and current value growth continued in 2023, with increases in sales across all…

Skin care in Uzbekistan experienced significant growth in 2023, particularly in the facial care area. Import stabilisation and improved product deliveries contributed to this surge, creating a positive market environment. Reductions in customs import…

Skin care saw Garnier introduce its green beauty concept in Kenya in 2023, addressing the rising demand for naturally sourced products. Garnier’s global president emphasised the brand's commitment to green science and sustainability during the launch…

The stickiness of health and wellness-oriented motivations amongst consumers has supported skin care’s resilience, allowing it to increase its growth rates in both retail volume and current value terms in the US in 2023. Dermocosmetics played a key…

In 2023, skin care in Australia witnessed robust growth, with both mass and premium segments showing positive trends. However, the pressure of rising living costs continued to impact consumers' discretionary spending, prompting a shift in…

2023 was another year of positive volume growth for skin care as the category continues to benefit from the increasing numbers of local consumers performing their beauty routines at home, rather than relying on the services of professional…

Skin care retained its status as one of the best performing categories in the Slovenian beauty and personal care industry during 2023. The category’s strong performance during the year was mainly the result of more regular use of skin care products…

Skin care in Pakistan experienced robust growth in 2023, driven by a combination of factors including population expansion and the increasing participation of women in the workforce. With more women joining the workforce, there is a parallel rise in…

Despite continuing high inflation, and also a falling population, skin care in North Macedonia registered some volume growth in 2023. It was also the best performing beauty and personal care product in terms of current value growth. Premium skin care…

Skin care in Indonesia registered a healthy performance in both volume and current value terms in 2023, underpinned by a high level of interest among younger generations. Facial skin care represented by far the largest product area, and as such,…

Skin care in Serbia continued to experience both volume and value growth in 2023, attributed to the introduction of new products, increasing consumer awareness, and the influence of social media. Leading players consistently innovate and enhance…

Anti-agers continued to thrive in Malaysia in 2023, driving overall growth and development for skin care and leading growth within the category in both volume and current value terms. Anti-agers benefits from regular and frequent new and innovative…

In 2023, skin care in Lithuanian recorded standout retail value growth, while retail volume growth was positive in all areas, bar mass skin care sets/kits. While mass skin care offerings continued to record the strongest sales, there was a visible…

In 2023, skin care in Latvia witnessed slower growth compared to 2022 rates but still made good progress. Skin care is one of the few categories where consumers are willing to pay extra for higher quality products or a reputable brand. Still, the…