RTD Coffee

RTD coffee in Hong Kong regained growth momentum in 2023 to fully recover in off-trade volume terms to pre-pandemic levels. Its performance was driven by several key factors that aligned with changing consumer behaviour and economic conditions. With…

Coca-Cola maintains its global leadership in the Soft Drinks industry, experiencing continual growth in both volumes and values through its expansive and consistently updated beverage portfolio. The company continues investing in the development of…

RTD coffee is seeing fairly stable, albeit low, volume sales in both on-trade and off-trade terms. This is supported by the popularity of coffee in the country overall, with reports in mid-to-late 2023 citing Malaysia as ranked third in Asia Pacific…

RTD coffee is typically consumed on-the-go, as is suggested by the significant contribution of the convenience stores and small local grocers to overall category sales. In 2023, RTD coffee recorded considerable growth in the off-trade, with high…

RTD coffee continued to rebound from the impact of the COVID-19 crisis in 2023, as consumers returned to their familiar hectic lifestyles in the absence of movement restrictions and once again demanded soft drinks for on-the-go consumption. RTD…

Whilst RTD coffee sees positive off-trade volume growth, the category is mostly uninteresting for consumers in Lithuania, with overall volumes sold remaining minimal. RTD coffee faces direct and strong competition from hot brewed coffee and energy…

In 2023, off-trade and on-trade volume sales of RTD coffee in Germany are expected to continue to make a comeback, after facing two years of decline in 2020 and 2021. The category has slowly returned to growth as life has returned to normal after the…

The surge in demand for RTD coffee in 2023 can be attributed to a multifaceted interplay of factors, foremost among them being the escalating consumer preference for convenient and on-the-go coffee solutions. As part of fast-paced lifestyles,…

RTD coffee registered positive growth in off-trade volume terms in 2023, albeit at a slower rate than the previous year. Demand was largely driven by a return to pre-pandemic patterns of mobility, which fuelled the recovery of sales through retail…

RTD coffee is growing steadily in Slovenia fuelled by the convenience trend and the rising popularity of on-the-go beverages. Slovenia’s coffee culture is also a driving force with consumers also shifting towards instant coffee and the use of coffee…

RTD coffee registered the steepest fall in volume sales among soft drinks in 2023. RTD coffee is considered expensive and with inflation soaring, volume demand fell. Growth also continued to be inhibited by the limited availability.

Off-trade volume sales recorded double-digit growth in 2022, however, much of this is due to the product growing from a small base. As such, actual product sales and values remain low, with ongoing potential for growth.

High inflation and a decline in disposable income hinder the further growth of RTD coffee in 2023. Despite this, RTD coffee maintains volume sales due to its growth potential in an unsaturated category. Key players like Nescafé face intensified…

RTD coffee saw further double-digit volume growth in 2023 thanks to lower unit price growth than in 2022 as inflation declined in the year, and the widespread presence of affordable brands such as Lotte and MacCoffee. The growing coffee culture and…

RTD coffee volume sales benefited greatly from consumers spending more time away from home in 2023, increasing demand for on-the-go beverages. Even though RTD coffee is not considered to be a healthier alternative to sugary soft drinks, it enjoys a…

Off-trade sales of RTD coffee registered positive growth in volume terms, driven by the resumption of active, on-the-go lifestyles, including the return of consumers to their physical workplaces. RTD coffee is widely associated with consumption…

Soft drinks manufacturers have been contending with rising input costs and challenges to production caused by escalating energy costs, supply chain blockages, increased transportation costs, and surging prices for primary packaging materials.…

Off-trade volume sales of RTD coffee are set to show a slight decline in 2023, signalling a return to the pre-pandemic trend as consumers resume their normal routines. This stagnation in off-trade sales suggests that consumers, who heavily relied on…

RTD coffee only started to gain a significant presence in Ukraine during the pandemic but after a bright start the category saw a steep decline in 2022 because of the impact of Russia’s invasion on the supply chain and import issues. Leading retailer…

Following consistent declines earlier in the review period, RTD coffee recorded modest growth in off-trade volume sales in 2023. This turnaround was partly explained by the increased incidence of impulse purchases and on-the-go consumption occasions…