Will the Man City-Nestlé Partnership Bring Veganism to Matchdays?

In this Euromonitor podcast we analyse the recent sponsorship that sees Premier League giant Manchester City partner with Nestlé Professional. This partnership focuses on incorporating vegan and vegetarian options into the matchday experience for fans. Euromonitor discusses whether this deal might be a harbinger of a new area in food and beverage sponsorship in the UK and other key sports markets.