The Growing Popularity of Microbreweries in India
Microbreweries, which produce handcrafted beer in limited quantity, only appeared in India in the last two years. Sunitha Barlota, Research Analyst at Euromonitor, states that there are 11 microbreweries in the country, attracting middle class consumers. The success of these microbreweries is due to the open-mindedness of young Indian consumers, as well as their desire to eat out. The beer market in India is growing as well, and imported beer is starting to make a splash in the country. These factors are contributing to the growth of microbreweries and creating opportunities for this niche segment.