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In this episode of Globalcast, Euromonitor International analyst for Alcoholic Drinks, Spiros Malandrakis, comments on the emergence of four high potential growth markets, Nigeria, Philippines, Vietnam and Turkey, in the alcoholic drinks industry. Mr. Malandrakis’ discusses key drivers such as rising urban populations and westernization trends proving necessary for success.
Featuring: Euromonitor International Alcoholic Drinks analyst, Spiros Malandrakis
Learn more about the topic in Euromonitor International”s global briefing: The future BRIC’s in Alcoholic Drinks