Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreThe most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn MoreReality culture – including reality TV – is influencing consumer habits worldwide. Daphne Kasriel, countries and consumers editor at Euromonitor, explains that reality culture is an update on the classic rags-to-riches tale. In terms of popularity, some surveys show that the population ranks celebrities slightly higher than political figures. With reality TV at the top of ratings, advertisers are increasingly putting not-so-subtle messages into these programs, and consumers are emulating what they watch.
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