New Product Developments in Beverages

Download as an MP3

In this episode of Globalcast, Richard Haffner, Head of Beverages Research at Euromonitor International, discusses new product developments in hot and soft drinks, and what is driving these developments across different regions and cultures.

Hear about:

  • How new product developments differ between hot and soft drinks
  • New product health claims, and how these claims vary regionally
  • Trends in product developments in developing markets