The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
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Following his presentation at Gulfood 2012, Lee Linthicum, head of food research at Euromonitor International, discusses how packaged food manufacturers can thrive in an increasingly difficult global environment. In this episode of Globalcast, Linthicum reviews the four key elements that consumers are looking for from their food products. These include:
If food products can have these four elements, they have a better chance of succeeding in the global marketplace.