Key Elements for Success in Global Packaged Food
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Following his presentation at Gulfood 2012, Lee Linthicum, head of food research at Euromonitor International, discusses how packaged food manufacturers can thrive in an increasingly difficult global environment. In this episode of Globalcast, Linthicum reviews the four key elements that consumers are looking for from their food products. These include:
- Health & wellness attributes
- Convenience and easy preparation
If food products can have these four elements, they have a better chance of succeeding in the global marketplace.