“Glocal” – Multilayered Consumer Buying Preferences

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In this episode of Globalcast, Daphne Kasriel, Countries and Consumers Research Editor at Euromonitor discusses the term “glocal” and how it relates to the multilayered consumer buying preference.

Learn about:

  • What ‘glocal’ means
  • What is moving consumers to favour local consumption
  • What kinds of local purchasing choices are consumers making in 2011
  • Why it is important for brands to recognise global consumption
  • Which type of consumption appeals to emerging markets