Behind the Data: 2020 Global Consumer Trends

Gina Westbrook and Alison Angus return to discuss the Global Consumer Trends for 2020. This year’s trends focus on consumer’s desire for fast travel and communication, but also to slow down and focus on mental health and well being.

Following the release of the report on January 2020, these trends have been redefined in light of the coronavirus outbreak. Gina and Ali give insight into how each trend has been impacted by COVID-19.