The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
The goal of this report is to look at recent new products to see what can be learned to guide future new product activity. In developed markets, health is one common theme for many soft drinks new products. Other areas of innovation are in creating products that combine the characteristics of two categories, and using packaging to create a product with unique benefits. There is a different set of opportunities for new products in developing markets than in developed markets.