The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
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Single-person households were the fastest-growing household type globally in 2010-2019, expanding by 31%, with nearly half this growth in absolute numbers attributable to Asia Pacific. Single living will gain further popularity over 2019-2040, due to both long term demographic trends and growing economic independence.
We have identified five major long-term trends impacting cities at a global level including the acceleration of smart cities and the rising importance of urban sustainability as part of city planning and regulations.
The seltzer consumer though will have more options than ever before, which should work to the benefit of the category overall and help ensure than seltzers become ever-more entrenched in the American beverages landscape.
The growth of online shopping platforms has placed stronger importance on product claims and brand positioning to help consumers identify the brands that closest align with their personal interests (dietary, health or ethical).