Incontinence Drivers








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Incontinence is the ‘key driver’ of the hygiene industry in developed markets. A heady mix of high income levels, ageing populations and now an era of  austerity, which has seen health care expenses increasingly pushed back onto consumers, have all helped to drive lucrative retail sales. Future growth, however, will be found in the developing world, where incomes are rising and large populations see the number of elderly far in excess of what we have witnessed to date.